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Country Report

Philippines Flag Cigarettes in the Philippines

| Pages: 37

Price: US$990

About this Report

Executive Summary

TRENDS

  • After the huge increase in prices in 2013 following the change in excise tax rates, cigarettes started to stabilise in 2014 and incremental tax increases were felt less by consumers compared to the huge increase in the previous year. Manufacturers also devoted more of their efforts to their economy tier brands to capture consumers switching to cheaper brands.

COMPETITIVE LANDSCAPE

  • Philip Morris Fortune Tobacco Corp remains the biggest player in the Philippines with 83% value share. In the review period the company almost had a monopoly in the market, but recent tax changes allowed lower-priced cigarette brands to take share from it.

PROSPECTS

  • During the review period, cigarette volume sales were largely affected by the new excise tax rates that were implemented in 2013. The tax rates will rise incrementally every year until 2017. In light of these developments, the CAGR for the review period was -3% due to the initial price shock consumers experienced in 2013. 2014 numbers started to stabilise and it is expected that this trend will continue in the forecast period as the initial shock wears off. Incremental tax rates will also be lower in relation to the change in 2013, so consumers will not be as affected. In addition, manufacturers are adjusting their strategies so that they can cope better with the effects of legislation. There are cheaper alternatives for price-sensitive consumers to shift to as well as premium price alternatives marketed at the high-end segment, which is not easily swayed by price movements. These will contribute to a CAGR of 1% in the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cigarettes industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigarettes industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigarettes in Philippines market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports, and exports of finished cigarettes
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cigarettes in Philippines?
  • What are the major brands in Philippines?
  • What is the legislative environment like in Philippines?
  • What are the rates of cigarette taxation in Philippines?
  • Do premium, mid-price or economy cigarettes dominate in Philippines?
  • What is the rate of illicit trade in Philippines?
  • How many smokers are there in the country?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Table of Contents

Cigarettes in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 1 Cigarettes: New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY BACKGROUND

Cigarettes: Price bands

  • Summary 2 Cigarette Price Band Definitions

Cigarettes: Tobacco blend

Cigarettes: Standard/menthol/capsule

Cigarettes: Filtered/unfiltered

Cigarettes: Carbon filter/non-carbon filter

Cigarettes: Cigarette length

Cigarettes: Regular vs slim vs superslim vs microslim

Cigarettes: Pack size

Cigarettes: Pack type

CATEGORY DATA

  • Table 1 Sales of Cigarettes by Tar Level: Volume 2009-2014
  • Table 2 Sales of Cigarettes by Tar Level: Value 2009-2014
  • Table 3 Sales of Cigarettes by Tar Level: % Volume Growth 2009-2014
  • Table 4 Sales of Cigarettes by Tar Level: % Value Growth 2009-2014
  • Table 5 Sales of Cigarettes by Price Band: % Volume Breakdown 2009-2014
  • Table 6 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2009-2014
  • Table 7 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2009-2014
  • Table 8 Sales of Cigarettes by Filtered vs Non-filtered: % Volume 2009-2014
  • Table 9 Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2009-2014
  • Table 10 Sales of Cigarettes by Length: % Volume 2009-2014
  • Table 11 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2009-2014
  • Table 12 Sales of Cigarettes by Pack Size: % Volume 2009-2014
  • Table 13 Sales of Cigarettes by Pack Type: % Volume 2009-2014
  • Table 14 NBO Company Shares of Cigarettes: % Volume 2010-2014
  • Table 15 LBN Brand Shares of Cigarettes: % Volume 2011-2014
  • Table 16 Sales of Cigarettes by Distribution Format: % Volume 2009-2014
  • Table 17 Production, Imports and Exports of Cigarettes: Total Volume 2009-2014
  • Table 18 Forecast Sales of Cigarettes by Tar Level: Volume 2014-2019
  • Table 19 Forecast Sales of Cigarettes by Tar Level: Value 2014-2019
  • Table 20 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2014-2019
  • Table 21 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2014-2019
  • Table 22 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2014-2019
  • Table 23 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2014-2019
  • Table 24 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2014-2019
  • Table 25 Forecast Sales of Cigarettes by Filtered vs Non-filtered: % Volume 2014-2019
  • Table 26 Forecast Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2014-2019
  • Table 27 Forecast Sales of Cigarettes by Length: % Volume 2014-2019
  • Table 28 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2014-2019
  • Table 29 Forecast Sales of Cigarettes by Pack Size: % Volume 2014-2019
  • Table 30 Forecast Sales of Cigarettes by Pack Type: % Volume 2014-2019

Cigarettes in the Philippines - Company Profiles

JT International (Philippines) Inc in Tobacco (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Japan Tobacco International Philippines Inc Key Facts

PRODUCTION

COMPETITIVE POSITIONING

Mighty Corp in Tobacco (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Mighty Corporation: Key Facts
  • Summary 5 Mighty Corporation: Operational Indicators

PRODUCTION

COMPETITIVE POSITIONING

Philip Morris Fortune Tobacco Corp in Tobacco (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Philip Morris Fortune Tobacco Corp: Key Facts

PRODUCTION

COMPETITIVE POSITIONING

Tobacco in the Philippines - Industry Context

EXECUTIVE SUMMARY

Beginning of recovery period

Focus on regulation and illicit trading

Manufacturers try to compete directly with each other in all price segments

Store-based retailing continues to be the preferred distribution channel for tobacco products

Gradual recovery expected in forecast period as tobacco recovers from shock of price increases

OPERATING ENVIRONMENT

Legislation

  • Summary 7 Legislation Summary at a Glance

Country-specific legislation

Minimum legal smoking age

Smoking prevalence

  • Table 31 Smoking Prevalence in Adult Population 2010-2014
  • Table 32 Number of Adult Smokers by Gender 2010-2014

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) regulation

Flavoured tobacco product ban

Plain packaging

‘Reduced harm’

Electronic cigarettes

Litigation

Death by cause

  • Table 33 Death by Cause 2010-2014

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Table 34 Taxation and Duty Levies 2009-2014 (Cigarettes)
  • Table 35 Taxation and Duty Levies 2009-2014 (Cigars)

Average cigarette pack price breakdown

  • Table 36 Average Cigarette Pack Price (Pack of 20) Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

  • Table 37 Trade Statistics – Tobacco Leaf 2009-2014

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 38 Illicit Trade Estimate of Cigarettes: Volume 2009-2014

MARKET DATA

  • Table 39 Sales of Tobacco by Category: Volume 2009-2014
  • Table 40 Sales of Tobacco by Category: Value 2009-2014
  • Table 41 Sales of Tobacco by Category: % Volume Growth 2009-2014
  • Table 42 Sales of Tobacco by Category: % Value Growth 2009-2014
  • Table 43 Forecast Sales of Tobacco by Category: Volume 2014-2019
  • Table 44 Forecast Sales of Tobacco by Category: Value 2014-2019
  • Table 45 Forecast Sales of Tobacco by Category: % Volume Growth 2014-2019
  • Table 46 Forecast Sales of Tobacco by Category: % Value Growth 2014-2019

DEFINITIONS

SOURCES

  • Summary 8 Research Sources

Segmentation

This market research report includes the following:

  • Cigarettes
    • High Tar Cigarettes
    • Mid Tar Cigarettes
    • Low Tar Cigarettes
    • Ultra Low Tar Cigarettes

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Cigarettes by Blend
  • Cigarettes by Carbon Filter/Non-Carbon Filter
  • Cigarettes by Filtered/Unfiltered
  • Cigarettes by Length
  • Cigarettes by Pack Size
  • Cigarettes by Pack Type
  • Cigarettes by Price Band
  • Cigarettes by Slim/Superslim/Microslim/Regular
  • Cigarettes by Standard/Menthol/Capsule
  • Pricing
  • Products by Ingredient
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population
  • Taxation
  • Trade Statistics - Volume

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Illicit trade volume
  • Illicit trade volume % growth
  • Illicit trade volume per capita
  • Retail volume (sticks)
  • Retail volume (sticks) % growth
  • Retail volume (sticks) per capita
  • Retail plus illicit trade
  • Retail plus illicit trade % growth
  • Retail plus illicit trade per capita

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