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Country Report

Philippines Flag Cigarettes in the Philippines

| Pages: 37

Price: US$900

About this Report

Executive Summary

TRENDS

  • The year 2012 appeared to be a positive one for cigarettes, with volume sales bouncing back. This is largely due to 2012 being a year with no tax increase on cigarettes; the last increase had been in January 2011, which had been part of the latest regulation of a tax increase every two years. Alongside this, the improved Philippine economy towards 2012 seems to have benefited cigarettes, especially with the higher purchasing power for the average family.

COMPETITIVE LANDSCAPE

  • While the tobacco industry in the Philippines is not a monopoly, the merger of Philip Morris (Phils) Manufacturing Inc and Fortune Tobacco Corp in 2010 may well have created a very concentrated competitive environment. As of 2012, the new company, Philip Morris Fortune Tobacco Corp (PMFTC), controls 93% of volume sales of cigarettes, leaving the remaining 7% for several smaller players to divide amongst themselves.

PROSPECTS

  • With the implementation of the new tax rates for tobacco products in January 2013, cigarettes are expected to be one of the worst hit. Although cigarettes are virtually considered a necessity by the mass smoking population, the higher taxes would all but double the price of nearly all cigarette brands. For example, from the 2012 retail selling price of Ps15 for market leader Fortune International, the 2013 retail selling price sits at Ps26.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cigarettes industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigarettes industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigarettes in Philippines market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports, and exports of finished cigarettes
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cigarettes in Philippines?
  • What are the major brands in Philippines?
  • What is the legislative environment like in Philippines?
  • What are the rates of cigarette taxation in Philippines?
  • Do premium, mid-price or economy cigarettes dominate in Philippines?
  • What is the rate of illicit trade in Philippines?
  • How many smokers are there in the country?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Table of Contents

Cigarettes in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 1 Cigarettes - New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY BACKGROUND

Cigarettes: Price bands

  • Summary 2 Cigarette Price Band Definitions

Cigarettes: Tobacco blend

Cigarettes: Menthol/standard

Cigarettes: Filter/non-filter

Cigarettes: Carbon/standard filter

Cigarettes: Filter length

Cigarettes: Regular vs slims vs superslims

Cigarettes: Pack size

Cigarettes: Pack type

CATEGORY DATA

  • Table 1 Sales of Cigarettes by Tar Level: Volume 2007-2012
  • Table 2 Sales of Cigarettes by Tar Level: Value 2007-2012
  • Table 3 Sales of Cigarettes by Tar Level: % Volume Growth 2007-2012
  • Table 4 Sales of Cigarettes by Tar Level: % Value Growth 2007-2012
  • Table 5 Sales of Cigarettes by Price Band: % Volume Breakdown 2007-2012
  • Table 6 Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2007-2012
  • Table 7 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2007-2012
  • Table 8 Sales of Cigarettes by Filter Vs Non-filter: % Volume Breakdown 2007-2012
  • Table 9 Sales of Filter Cigarettes by Carbon Vs Non-carbon: % Volume Breakdown 2007-2012
  • Table 10 Sales of Cigarettes by Length: % Volume Breakdown 2007-2012
  • Table 11 Sales of Cigarettes by Regular/Slim/Superslim: % Volume Breakdown 2007-2012
  • Table 12 Sales of Cigarettes by Pack Size: % Volume Breakdown 2007-2012
  • Table 13 Sales of Cigarettes by Pack Type: % Volume Breakdown 2007-2012
  • Table 14 NBO Company Shares of Cigarettes: % Volume 2008-2012
  • Table 15 Cigarettes Brand Shares 2009-2012
  • Table 16 Sales of Cigarettes by Distribution Format: % Analysis 2007-2012
  • Table 17 Cigarettes: Production, Imports and Exports: Total Volume 2007-2012
  • Table 18 Forecast Sales of Cigarettes by Tar Level: Volume 2012-2017
  • Table 19 Forecast Sales of Cigarettes by Tar Level: Value 2012-2017
  • Table 20 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2012-2017
  • Table 21 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2012-2017
  • Table 22 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2012-2017
  • Table 23 Forecast Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2012-2017
  • Table 24 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2012-2017
  • Table 25 Forecast Sales of Cigarettes by Filter Vs Non-filter: % Volume Breakdown 2012-2017
  • Table 26 Forecast Sales of Filter Cigarettes by Carbon Vs Non-carbon: % Volume Breakdown 2012-2017
  • Table 27 Forecast Sales of Cigarettes by Length: % Volume Breakdown 2012-2017
  • Table 28 Forecast Sales of Cigarettes by Regular/Slim/Superslim: % Volume Breakdown 2012-2017
  • Table 29 Forecast Sales of Cigarettes by Pack Size: % Volume Breakdown 2012-2017
  • Table 30 Forecast Sales of Cigarettes by Pack Type: % Volume Breakdown 2012-2017

Cigarettes in the Philippines - Company Profiles

JT International (Philippines) Inc in Tobacco (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 JT International (Philippines) Inc: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 JT International (Philippines) Inc: Competitive Position 2012

Mighty Corp in Tobacco (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Mighty Corp: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 Mighty Corp: Competitive Position 2012

Philip Morris Fortune Tobacco Corp in Tobacco (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Philip Morris Fortune Tobacco Corp: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 8 Philip Morris Fortune Tobacco Corp: Competitive Position 2012

Tobacco in the Philippines - Industry Context

EXECUTIVE SUMMARY

Improved Philippines economy benefits tobacco market

Year of stable taxes provides reprieve for tobacco companies

Small retailers continue to account for most cigarette sales

Per-unit purchase of cigarettes defeats purpose of some legislation

Forecast period looking bleak with newly implemented tax system

OPERATING ENVIRONMENT

Legislation

  • Summary 9 Legislation Summary at a Glance

Country-specific legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) regulation

‘Reduced harm’

Electronic cigarettes

Litigation

Death by cause

  • Table 31 Death by Cause 2008-2012

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Table 32 Taxation and Duty Levies 2007-2012 (Cigarettes)
  • Table 33 Taxation and Duty Levies 2007-2012 (Cigars)

Average cigarette pack price breakdown

  • Table 34 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

  • Table 35 Trade Statistics – Tobacco Leaf 2007-2012

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 36 Illicit Trade Estimate of Cigarettes: Volume 2007-2012

MARKET DATA

  • Table 37 Sales of Tobacco by Category: Volume 2007-2012
  • Table 38 Sales of Tobacco by Category: Value 2007-2012
  • Table 39 Sales of Tobacco by Category: % Volume Growth 2007-2012
  • Table 40 Sales of Tobacco by Category: % Value Growth 2007-2012
  • Table 41 Forecast Sales of Tobacco by Category: Volume 2012-2017
  • Table 42 Forecast Sales of Tobacco by Category: Value 2012-2017
  • Table 43 Forecast Sales of Tobacco by Category: % Volume Growth 2012-2017
  • Table 44 Forecast Sales of Tobacco by Category: % Value Growth 2012-2017

DEFINITIONS

SOURCES

  • Summary 10 Research Sources

Segmentation

This market research report includes the following:

  • Cigarettes
    • High Tar Cigarettes
    • Mid Tar Cigarettes
    • Low Tar Cigarettes
    • Ultra Low Tar Cigarettes

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Cigarettes by Blend
  • Cigarettes by Carbon Filter/Non-Carbon Filter
  • Cigarettes by Filtered/Unfiltered
  • Cigarettes by Length
  • Cigarettes by Pack Size
  • Cigarettes by Pack Type
  • Cigarettes by Price Band
  • Cigarettes by Regular/Slim/Superslim
  • Cigarettes by Standard/Menthol
  • Illicit Trade Penetration
  • Products by Ingredient
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population
  • Taxation
  • Trade Statistics - Volume

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Illicit trade volume
  • Illicit trade volume % growth
  • Illicit trade volume per capita
  • Retail plus illicit trade
  • Retail plus illicit trade % growth
  • Retail plus illicit trade per capita

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