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Country Report

USA Flag Cigarettes in the US

| Pages: 52

Price: US$900

About this Report

Executive Summary

TRENDS

  • Flavour capsule cigarettes were first introduced in the US during August 2008 by RJ Reynolds with the launch of Camel Crush. Camel Crush is a brand of cigarettes with capsules installed in the filter which, when crushed, release menthol flavour. Since its inception, flavour capsule cigarettes have not only gained volume share in cigarettes, but they have also experienced high volume growth in a category which had previously been in consecutive year-on-year decline for fifteen years. During 2012, Altria, the parent company of Philip Morris, entered the lucrative capsule cigarettes market with the launch of Marlboro NXT. This sparked further growth as the volume growth rate for flavour capsule cigarettes jumped from 7% in 2012 to 14% in 2013. Camel Crush and Marlboro NXT cigarettes are also positioned at premium price points, which further drives revenue growth for tobacco manufacturers. Consumers are drawn to flavour capsule cigarettes for three primary reasons: first, the novelty of having the option to choose between menthol and non-menthol; second, the overall popularity of menthol cigarettes; and third, the packaging design, marketing, and novelty value all inspire the feeling of smoking an advanced and almost futuristic cigarette.

COMPETITIVE LANDSCAPE

  • Cigarettes in the US is a highly consolidated category in which the three leading players accounted for a combined retail volume share of 85% in 2013. Philip Morris was the clear leader in the category in 2013 with a volume share of 47%, followed by RJ Reynolds with 25% and Lorillard with 14%. Some analysts have argued that FDA regulation and increased federal restrictions have given Philip Morris a competitive advantage as the company has the largest marketing and advertising budget in the industry. During August 2009, both Lorillard and RJ Reynolds sued in an attempt to block the marketing restrictions which the FDA had put in place earlier in the year. This case was settled in March 2012 with a majority of the FDA regulations being upheld.

PROSPECTS

  • Retail volume sales of cigarettes are expected to continue declining over the forecast period, falling at a CAGR of -2% over the forecast period. Cigarettes have historically been dubbed ‘recession proof’, or at least ‘recession resistant’, as a certain proportion of the US population is expected to continue smoking regardless of the cost of doing so or the economic outlook. However, due to the health risks inherent in smoking and the efforts of associations such as the Campaign for Tobacco-Free Kids and the American Lung Association to educate the public about the harmful effects of tobacco use, volume sales if cigarettes are expected to continue declining sharply over the forecast period. In addition, further tobacco tax increases at federal and state level and public smoking bans are set to pose even greater obstacles to positive growth in cigarettes over the forecast period. Retail value sales of cigarettes are thus expected to increase in value by 1% in constant 2013 terms over the course of the entire forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cigarettes industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigarettes industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigarettes in USA market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports, and exports of finished cigarettes
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cigarettes in USA?
  • What are the major brands in USA?
  • What is the legislative environment like in USA?
  • What are the rates of cigarette taxation in USA?
  • Do premium, mid-price or economy cigarettes dominate in USA?
  • What is the rate of illicit trade in USA?
  • How many smokers are there in the country?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Table of Contents

Cigarettes in the US - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 1 Cigarettes: New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY BACKGROUND

Cigarettes: price bands

  • Summary 2 Cigarette Price Band Definitions

Cigarettes: tobacco blend

Cigarettes: standard/menthol/capsule

Flavour threads

Cigarettes: filter/non-filter

Cigarettes: carbon/standard filter

Cigarettes: filter length

Cigarettes: regular vs slims vs superslims vs microslims

Cigarettes: pack size

Cigarettes: pack type

CATEGORY DATA

  • Table 1 Sales of Cigarettes by Tar Level: Volume 2008-2013
  • Table 2 Sales of Cigarettes by Tar Level: Value 2008-2013
  • Table 3 Sales of Cigarettes by Tar Level: % Volume Growth 2008-2013
  • Table 4 Sales of Cigarettes by Tar Level: % Value Growth 2008-2013
  • Table 5 Sales of Cigarettes by Price Band: % Volume Breakdown 2008-2013
  • Table 6 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2008-2013
  • Table 7 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2008-2013
  • Table 8 Sales of Cigarettes by Filter vs Non-filter: % Volume 2008-2013
  • Table 9 Sales of Filter Cigarettes by Carbon vs Non-carbon: % Volume 2008-2013
  • Table 10 Sales of Cigarettes by Length: % Volume 2008-2013
  • Table 11 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2008-2013
  • Table 12 Sales of Cigarettes by Pack Size: % Volume 2008-2013
  • Table 13 Sales of Cigarettes by Pack Type: % Volume 2008-2013
  • Table 14 NBO Company Shares of Cigarettes: % Volume 2009-2013
  • Table 15 LBN Brand Shares of Cigarettes: % Volume 2009-2012
  • Table 16 Sales of Cigarettes by Distribution Format: % Volume 2008-2013
  • Table 17 Production, Imports and Exports of Cigarettes: Total Volume 2008-2013
  • Table 18 Forecast Sales of Cigarettes by Tar Level: Volume 2013-2018
  • Table 19 Forecast Sales of Cigarettes by Tar Level: Value 2013-2018
  • Table 20 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2013-2018
  • Table 21 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2013-2018
  • Table 22 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2013-2018
  • Table 23 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2013-2018
  • Table 24 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2013-2018
  • Table 25 Forecast Sales of Cigarettes by Filter vs Non-filter: % Volume 2013-2018
  • Table 26 Forecast Sales of Filter Cigarettes by Carbon vs Non-carbon: % Volume 2013-2018
  • Table 27 Forecast Sales of Cigarettes by Length: % Volume 2013-2018
  • Table 28 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2013-2018
  • Table 29 Forecast Sales of Cigarettes by Pack Size: % Volume 2013-2018
  • Table 30 Forecast Sales of Cigarettes by Pack Type: % Volume 2013-2018

Cigarettes in the US - Company Profiles

Lorillard Tobacco Co in Tobacco (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Lorillard Tobacco Co: Key Facts
  • Summary 4 Lorillard Tobacco Co: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 5 Lorillard Tobacco Co: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 6 Lorillard Tobacco Co: Competitive Position 2013

Philip Morris USA Inc in Tobacco (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Philip Morris USA Inc: Key Facts
  • Summary 8 Philip Morris USA Inc: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 9 Philip Morris USA Inc: Competitive Position 2013

RJ Reynolds Tobacco Co in Tobacco (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 RJ Reynolds Tobacco Co: Key Facts
  • Summary 11 RJ Reynolds Tobacco Co: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 12 RJ Reynolds Tobacco Co: Competitive Position 2013

Tobacco in the US - Industry Context

EXECUTIVE SUMMARY

Cigarette value sales continue to climb despite tumbling volume

Smokeless tobacco resumes aggressive growth

Looming changes to tax regulation threatens smoking tobacco

Health and beauty specialist retailers chain CVS pledges to stop distributing tobacco

External threats to the tobacco industry continue to mount

OPERATING ENVIRONMENT

Legislation

  • Summary 13 Legislation Summary at a Glance

FDA considers menthol ban

Outlook

Minimum legal smoking age

Smoking prevalence

  • Table 31 Smoking Prevalence in Adult Population 2008-2013
  • Table 32 Number of Adult Smokers by Gender 2008-2013

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) regulation

Flavoured tobacco product ban

Plain packaging

‘Reduced harm’

Electronic cigarettes

Litigation

Death by cause

  • Table 33 Death by Cause 2009-2013

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Table 34 Taxation and Duty Levies 2008-2013

Average cigarette pack price breakdown

  • Table 35 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

  • Table 36 Trade Statistics – Cigarettes 2009-2013
  • Table 37 Trade Statistics – Tobacco Leaf 2008-2013

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 38 Illicit Trade Estimate of Cigarettes: Volume 2008-2013

MARKET DATA

  • Table 39 Sales of Tobacco by Category: Volume 2008-2013
  • Table 40 Sales of Tobacco by Category: Value 2008-2013
  • Table 41 Sales of Tobacco by Category: % Volume Growth 2008-2013
  • Table 42 Sales of Tobacco by Category: % Value Growth 2008-2013
  • Table 43 Forecast Sales of Tobacco by Category: Volume 2013-2018
  • Table 44 Forecast Sales of Tobacco by Category: Value 2013-2018
  • Table 45 Forecast Sales of Tobacco by Category: % Volume Growth 2013-2018
  • Table 46 Forecast Sales of Tobacco by Category: % Value Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 14 Research Sources

Segmentation

This market research report includes the following:

  • Cigarettes
    • High Tar Cigarettes
    • Mid Tar Cigarettes
    • Low Tar Cigarettes
    • Ultra Low Tar Cigarettes

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Cigarettes by Blend
  • Cigarettes by Carbon Filter/Non-Carbon Filter
  • Cigarettes by Filtered/Unfiltered
  • Cigarettes by Length
  • Cigarettes by Pack Size
  • Cigarettes by Pack Type
  • Cigarettes by Price Band
  • Cigarettes by Slim/Superslim/Microslim/Regular
  • Cigarettes by Standard/Menthol/Capsule
  • Illicit Trade Penetration
  • Products by Ingredient
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population
  • Taxation
  • Trade Statistics - Volume

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Illicit trade volume
  • Illicit trade volume % growth
  • Illicit trade volume per capita
  • Retail volume (sticks)
  • Retail volume (sticks) % growth
  • Retail volume (sticks) per capita
  • Retail plus illicit trade
  • Retail plus illicit trade % growth
  • Retail plus illicit trade per capita

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