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Country Report

USA Flag Cigarettes in the US

| Pages: 52

Price: US$990

About this Report

Executive Summary

TRENDS

  • As the health and wellness trend in the US gains momentum and the cost of cigarettes continue to rise, more smokers than ever are seeking to reduce their intake of cigarettes. Smokers are constantly being reminded of the detrimental impact that cigarettes have on their wellbeing through a variety of medians like public health campaigns, mandatory warnings on packaging and advertisements and the relentless efforts of anti-smoking organizations. One of the most impactful recent campaigns is from the US Centers for Disease Control and Prevention (CDC) called Tips from Former Smokers. This campaign, which has continued to run through 2015, primarily features former smokers living with smoking-related diseases and disabilities. Furthermore, as a way to increase revenue, state and municipal government increased taxes on cigarettes and manufacturers raised prices yet again in 2014. As a result, many smokers have turned to cigarette alternatives that they perceive to be less harmful on health and that are cheaper. Vapour devices are an increasingly viable alternative as they can satisfy both the physical and behavioural smoking addiction. While the long term negative impact of vapour devices on health are still not well understood, many smokers assume that they cannot be worse than traditional combustible cigarettes. Additionally, although vapour devices often require a larger upfront investment, they can prove to be more economical in the long run. The average number of cigarette sticks smoked per day in the US fell by 2% in 2014 as more smokers use alternative tobacco products like vapour devices. Yet others quit smoking all together with total US smoking prevalence falling to just 17% in 2014.

COMPETITIVE LANDSCAPE

  • Cigarettes in the US is a highly consolidated category in which the three leading players accounted for a combined retail volume share of 86% in 2014. Philip Morris was the clear leader in the category in 2014 with a volume share of 47%, followed by RJ Reynolds with 25% and Lorillard with 14%. Some analysts have argued that FDA regulation and increased federal restrictions have given Philip Morris a competitive advantage as the company has the largest marketing and advertising budget in the industry. During August 2009, both Lorillard and RJ Reynolds sued in an attempt to block the marketing restrictions which the FDA had put in place earlier in the year. This case was settled in March 2012 with a majority of the FDA regulations being upheld.

PROSPECTS

  • Similar to the review period, retail volume sales of cigarettes are projected to see a negative CAGR of 3% over the forecast period. A number of factors that have negatively impacted growth are expected to continue to drive these declines, including increasing prices, stricter regulations and improving education regarding health risks. However, further pushing the expected deterioration of the cigarette category is the growing popularity of alternative tobacco products. Vapour devices in particular pose the largest threat to combustible cigarettes. These products, which are still in their relative infancy since appearing on the US market in 2008, are anticipated to grow by a CAGR of over 40% between 2014 and 2019 as a growing number of smokers substitute cigarettes for vapour devices due to perceived health benefits, despite the lack of scientific evidence, and long-term potential savings. Furthermore, where young adults would often start smoking cigarettes, the uptake of vapour devices among this demographic is growing, with cigarettes losing popularity. Beyond vapour devices, Swedish Match, a leading manufacturer of smokeless tobacco is seeking FDA approval for snus as a modified risk product. If granted, cigarette smokers may shift to these products as a less risky form of nicotine delivery.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cigarettes industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigarettes industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigarettes in USA market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports, and exports of finished cigarettes
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cigarettes in USA?
  • What are the major brands in USA?
  • What is the legislative environment like in USA?
  • What are the rates of cigarette taxation in USA?
  • Do premium, mid-price or economy cigarettes dominate in USA?
  • What is the rate of illicit trade in USA?
  • How many smokers are there in the country?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Table of Contents

Cigarettes in the US - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 1 Cigarettes: New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY BACKGROUND

Cigarettes: Price bands

  • Summary 2 Cigarette Price Band Definitions

Cigarettes: Tobacco blend

Cigarettes: Standard/menthol/capsule

Cigarettes: Filtered/unfiltered

Cigarettes: Carbon filter/non-carbon filter

Cigarettes: Cigarette length

Cigarettes: Regular vs slim vs superslim vs microslim

Cigarettes: Pack size

Cigarettes: Pack type

CATEGORY DATA

  • Table 1 Sales of Cigarettes by Tar Level: Volume 2009-2014
  • Table 2 Sales of Cigarettes by Tar Level: Value 2009-2014
  • Table 3 Sales of Cigarettes by Tar Level: % Volume Growth 2009-2014
  • Table 4 Sales of Cigarettes by Tar Level: % Value Growth 2009-2014
  • Table 5 Sales of Cigarettes by Price Band: % Volume Breakdown 2009-2014
  • Table 6 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2009-2014
  • Table 7 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2009-2014
  • Table 8 Sales of Cigarettes by Filtered vs Non-filtered: % Volume 2009-2014
  • Table 9 Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2009-2014
  • Table 10 Sales of Cigarettes by Length: % Volume 2009-2014
  • Table 11 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2009-2014
  • Table 12 Sales of Cigarettes by Pack Size: % Volume 2009-2014
  • Table 13 Sales of Cigarettes by Pack Type: % Volume 2009-2014
  • Table 14 NBO Company Shares of Cigarettes: % Volume 2010-2014
  • Table 15 LBN Brand Shares of Cigarettes: % Volume 2011-2014
  • Table 16 Sales of Cigarettes by Distribution Format: % Volume 2009-2014
  • Table 17 Production, Imports and Exports of Cigarettes: Total Volume 2009-2014
  • Table 18 Forecast Sales of Cigarettes by Tar Level: Volume 2014-2019
  • Table 19 Forecast Sales of Cigarettes by Tar Level: Value 2014-2019
  • Table 20 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2014-2019
  • Table 21 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2014-2019
  • Table 22 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2014-2019
  • Table 23 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2014-2019
  • Table 24 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2014-2019
  • Table 25 Forecast Sales of Cigarettes by Filtered vs Non-filtered: % Volume 2014-2019
  • Table 26 Forecast Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2014-2019
  • Table 27 Forecast Sales of Cigarettes by Length: % Volume 2014-2019
  • Table 28 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2014-2019
  • Table 29 Forecast Sales of Cigarettes by Pack Size: % Volume 2014-2019
  • Table 30 Forecast Sales of Cigarettes by Pack Type: % Volume 2014-2019

Cigarettes in the US - Company Profiles

Lorillard Tobacco Co in Tobacco (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Lorillard Tobacco Co: Key Facts
  • Summary 4 Lorillard Tobacco Co: Operational Indicators

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 Lorillard Tobacco Co: Competitive Position 2014

Philip Morris USA Inc in Tobacco (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Philip Morris USA Inc: Key Facts
  • Summary 7 Philip Morris USA Inc: Operational Indicators

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 8 Philip Morris USA Inc: Competitive Position 2014

RJ Reynolds Tobacco Co in Tobacco (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 RJ Reynolds Tobacco Co: Key Facts
  • Summary 10 RJ Reynolds Tobacco Co: Operational Indicators

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 11 RJ Reynolds Tobacco Co: Competitive Position 2014

Tobacco in the US - Industry Context

EXECUTIVE SUMMARY

Cigarette value sales growth slows in response to declining volume sales

Vapour devices flourish in the US, more than doubling value sales again in 2014

Reynolds American Inc to bolster its competitive position through the acquisition of Lorillard Inc

CVS Health halts the sale of tobacco products while discounters reinforce supplies

E-cigs support the tobacco market

OPERATING ENVIRONMENT

Legislation

  • Summary 12 Legislation Summary at a Glance

FDA Considers Menthol Ban

Outlook

Minimum legal smoking age

Smoking prevalence

  • Table 31 Smoking Prevalence in Adult Population 2010-2014
  • Table 32 Number of Adult Smokers by Gender 2010-2014

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Plain packaging

‘Reduced harm’

Electronic cigarettes

Litigation

Death by cause

  • Table 33 Death by Cause 2010-2014

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Summary 13 Taxation and Duty Levies 2009-2014

Average cigarette pack price breakdown

  • Table 34 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

  • Table 35 Trade Statistics: Tobacco Leaf 2009-2014

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 36 Illicit Trade Estimate of Cigarettes: Volume 2009-2014

MARKET DATA

  • Table 37 Sales of Tobacco by Category: Volume 2009-2014
  • Table 38 Sales of Tobacco by Category: Value 2009-2014
  • Table 39 Sales of Tobacco by Category: % Volume Growth 2009-2014
  • Table 40 Sales of Tobacco by Category: % Value Growth 2009-2014
  • Table 41 Forecast Sales of Tobacco by Category: Volume 2014-2019
  • Table 42 Forecast Sales of Tobacco by Category: Value 2014-2019
  • Table 43 Forecast Sales of Tobacco by Category: % Volume Growth 2014-2019
  • Table 44 Forecast Sales of Tobacco by Category: % Value Growth 2014-2019

DEFINITIONS

SOURCES

  • Summary 14 Research Sources

Segmentation

This market research report includes the following:

  • Cigarettes
    • High Tar Cigarettes
    • Mid Tar Cigarettes
    • Low Tar Cigarettes
    • Ultra Low Tar Cigarettes

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Cigarettes by Blend
  • Cigarettes by Carbon Filter/Non-Carbon Filter
  • Cigarettes by Filtered/Unfiltered
  • Cigarettes by Length
  • Cigarettes by Pack Size
  • Cigarettes by Pack Type
  • Cigarettes by Price Band
  • Cigarettes by Slim/Superslim/Microslim/Regular
  • Cigarettes by Standard/Menthol/Capsule
  • Pricing
  • Products by Ingredient
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population
  • Taxation
  • Trade Statistics - Volume

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Illicit trade volume
  • Illicit trade volume % growth
  • Illicit trade volume per capita
  • Retail volume (sticks)
  • Retail volume (sticks) % growth
  • Retail volume (sticks) per capita
  • Retail plus illicit trade
  • Retail plus illicit trade % growth
  • Retail plus illicit trade per capita

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