The forecast period is expected to see demand for cigars and cigarillos eroded due to the rising popularity of more modern types of tobacco products with a trendier, more contemporary image, notably vapour products, but also heated tobacco. In particular, closed vaping systems is one category that has emerged as very popular and especially trendy alternative to conventional smoking and, for this reason, many consumers have switched to this smokeless tobacco category in search of novel ways to consume tobacco.
Despite the huge steps that cigars and cigarillos have made towards the mainstream in Bulgaria in recent years, these products are still seen primarily as luxury goods that are most often consumed at celebrations and social events. The situation is unlikely to see any serious change during the forecast period as even economy brands of cigars and cigarillos carry much higher unit prices in comparison with cigarettes and fine cut tobacco.
The popularity of fine cut tobacco is unlikely to diminish substantially in Bulgaria during the forecast period and this is a reflection of the excellent value for money that fine cut tobacco represents. Unlike other categories with a more upmarket image in which premium products dominate sales such as pipe tobacco and cigars, fine cut tobacco has been relatively unaffected by the emerging popularity of vaping as a trendier substitute to smoking.
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Understand the latest market trends and future growth opportunities for the Cigars, Cigarillos and Smoking Tobacco industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Cigars, Cigarillos and Smoking Tobacco
This report originates from Passport, our Cigars, Cigarillos and Smoking Tobacco research and analysis database.
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