Demand for cigars is likely to keep growing steady, albeit at a low pace. Indeed, cigars’ consumer base is likely to be less affected by the circumstances of the inflation crisis and rising cost of living.
Fine cut tobacco is likely to experience polarisation in demand over the forecast period. On one side, following two consecutive years of decline, and in the midst of growing pressure on consumer purchasing power, especially in 2023 and 2024, smokers who are more reluctant to switch to next generation products are likely to turn to fine cut tobacco, in order to spend less than they would for cigarettes.
The competitive landscape in cigars is expected to consolidate even further over the forecast period, as Moderno Opificio del Sigaro Italiano is likely to keep growing and emerge as a challenger to category leader Manifatture Sigaro Toscano. Indeed, after strongly winning shares in 2021 and 2022 thanks to its increased production capacity and improved distribution, Moderno Opificio del Sigaro Italiano plans to invest further in all aspects of the production chain (harvest, facilities, and machines), while also introducing new products to stay abreast of emerging trends.
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Understand the latest market trends and future growth opportunities for the Cigars, Cigarillos and Smoking Tobacco industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cigars, Cigarillos and Smoking Tobacco
This report originates from Passport, our Cigars, Cigarillos and Smoking Tobacco research and analysis database.
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