Overall, cigars, cigarillos and smoking tobacco see low levels of consumption in Peru and this is not expected to change over the forecast period. Typically, cigars and cigarillos in particular have higher average unit prices than other tobacco alternatives such as cigarettes and this will continue to limit growth.
With illicit trade having a hugely negative impact on cigarettes in recent years, the major cigarette players are now focusing on premium brands, including cigarettes with flavoured capsules. There could be an opportunity to also introduce such premium branded cigarettes into tobacco specialists, where their prices would compare favourably with for example flavoured cigarillos.
The average consumer in Peru has no knowledge of cigars and cigarillos in particular, and see e-vapour products as the only alternative to cigarettes. Therefore, to ensure long term viability, players will need to increase brand awareness.
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Understand the latest market trends and future growth opportunities for the Cigars, Cigarillos and Smoking Tobacco industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cigars, Cigarillos and Smoking Tobacco
This report originates from Passport, our Cigars, Cigarillos and Smoking Tobacco research and analysis database.
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