58 pages, Mar 2012
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Squeezed between economic and legislative constraints, the cigar category has struggled to find growth in developed Western markets, but emerging markets such as China offer good prospects, leapfrogging established markets in terms of value sales. General highlights include the shift to cheaper cigarillos as cigarette substitutes and innovation towards shorter variants of large cigars to coincide with the trend towards shorter smoking times brought about by public smoking bans.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.