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Global Briefing

Cigars : Deepening Polarisation Between Premium and Mass

Mar 2012

Price: US$2,000

About this Report

About this Report

Squeezed between economic and legislative constraints, the cigar category has struggled to find growth in developed Western markets, but emerging markets such as China offer good prospects, leapfrogging established markets in terms of value sales. General highlights include the shift to cheaper cigarillos as cigarette substitutes and innovation towards shorter variants of large cigars to coincide with the trend towards shorter smoking times brought about by public smoking bans.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Table of Contents

Table of Contents

Introduction

Scope

Key findings

Cigar Market Overview

Recovery as compensating factors allow the market to hold steady

US stays a clear leader but changes are occurring

Cigarillos lead the way in volume sales

Low unit price key to volume growth

Latin America prefers handmade cigars

Cigars grow in volume, but value growth weak

Legislation

Growth in flavours may leave a bad taste

Germany’s taxing case of eco-cigarillos

German tax changes cause global underperformance

US tax increase drives spike in value, but volume static

Impact of public smoking bans on cigars: Evading the issue

Point of sale bans will change the retail landscape

Regional Overview

Cigars: Highly polarised but new opportunities are emerging

Per capita cigar and cigarette consumption per annum 2010

Asia Pacific stands out for growth

Cigarillos increase volume share in North America

US continues to see rising per capita consumption

US tax loophole boosts cigar sales

Will legislative moves damage US cigar sales?

Future US growth will be hard to find

Germany leads Western Europe’s cigar pack

Significant per capita differences within Western Europe

German cigar market held up by cigarillos

Cheap cigarillos work their magic in Spain too

Anti-smoking culture drives UK into decline

Italy sees handmade cigars give way to small cigars

Russian love of cigarillos drives Eastern Europe

Poland has a growing luxury cigar niche

China leads Asia Pacific in cigars (excl. cigarillos)

China moves to number two in value

Increasing Indian disposable incomes make cigars affordable

Biggest not always best in the Middle East and Africa

Barriers to Growth All Round in Australasia

Company Analysis

Global cigar manufacturers and their leading brands

Biggest cigar deal creates rival for number one spot

STG follows merger with an acquisition

Working together to challenge the leaders

Imperial Tobacco loses volume crown but eyes China for growth

Cigarillos drive Swisher to volume leadership, but for how long?

Scandinavian Tobacco Group looks set to be market leader

Altria spreads the risk as cigars become more challenging

Industry Innovation

Cigars and cigarillos by innovation type

New sizes: Making the cigar fit the smoke time

New pack types: Protecting the smoke

Distribution Channels

Mixed fortunes for the tobacco specialist

Convenience drives purchasing location in US

Definitions (1)

Definitions (2)

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