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Country Report

China Flag Cigars in China

| Pages: 22

Price: US$900

About this Report

Executive Summary

TRENDS

  • Compared with cigarettes, cigars have a much shorter history and narrower consumer base in China. Cigar smoking is considered not only exotic but also luxurious thanks to sky-high unit prices. However, with the penetration of Western lifestyle trends and the burgeoning super-rich and middle class in China, cigars are increasingly accepted by local consumers, with volume and current value sales increasing strongly in 2012 despite the global economic downturn.

COMPETITIVE LANDSCAPE

  • China Tobacco Chuanyu Industry Corp dominated cigars sales in China in 2012, recording a volume share of nearly 52%. With high product awareness and consistent quality, the company adheres to a multi-brand strategy with Great Wall, Shi Pai and Gong Zi targeting the premium, mid-range and mass subsectors respectively. In order to focus on the production of mid-ranged and premium cigars, the company invested RMB800 million in cooperating technologically with the Netherlands-based AGIO Cigar Company to establish the largest cigar manufacturing plant, which will be in full operation in 2013 with an annual production capacity of 2 billion sticks of cigars.

PROSPECTS

  • Cigars will record robust double-digit volume and value growth over the forecast period, with sales set to be driven by the fast-growing acceptance of cigar-smoking amid the large smoking population in China together with the booming middle class and super-rich population. Compared with cigarettes, cigars still have a relatively small consumer base in China and the area is still far from being mature. With the support of the STMA, cigars are expected to register healthy development and to be accepted by even more domestic smokers over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cigars industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigars industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigars in China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cigars in China?
  • What are the major brands in China?
  • What are the main distribution channels for cigars in China and which are performing well?
  • What is the proportion of hand-made versus machine manufactured cigars in China?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Table of Contents

Cigars in China - Category Analysis

HEADLINES

TRENDS

HANDMADE VS MACHINE MANUFACTURED SPLITS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 1 Cigars - New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Cigars by Category: Volume 2007-2012
  • Table 2 Sales of Cigars by Category: Value 2007-2012
  • Table 3 Sales of Cigars by Category: % Volume Growth 2007-2012
  • Table 4 Sales of Cigars by Category: % Value Growth 2007-2012
  • Table 5 Sales of Cigars by Handmade vs Machine-manufactured: % Volume Breakdown 2007-2012
  • Table 6 Sales of Cigars by Handmade vs Machine-manufactured: % Value Breakdown 2007-2012
  • Table 7 NBO Company Shares of Cigars Excluding Cigarillos: % Volume 2008-2012
  • Table 8 LBN Brand Shares of Cigars Excluding Cigarillos: % Volume 2009-2012
  • Table 9 Distribution of Cigars by Format: % Volume 2007-2012
  • Table 10 Forecast Sales of Cigars by Category: Volume 2012-2017
  • Table 11 Forecast Sales of Cigars by Category: Value 2012-2017
  • Table 12 Forecast Sales of Cigars by Category: % Volume Growth 2012-2017
  • Table 13 Forecast Sales of Cigars by Category: % Value Growth 2012-2017

Tobacco in China - Industry Context

EXECUTIVE SUMMARY

Falling tobacco volume growth due to rising health concerns

Product trading-up fuels value growth

Stellar performance of low tar cigarettes due to industry regulation

Domestic players further consolidate leadership

Volume sales expected to remain stable but strong projected value growth

OPERATING ENVIRONMENT

Legislation

  • Summary 2 Legislation Summary at a Glance

Chinese legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) regulation

‘Reduced harm’

Electronic cigarettes

Litigation

Death by cause

  • Table 14 Death by Cause 2008-2012

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Table 15 Taxation and Duty Levies 2006-2011

Average cigarette pack price breakdown

  • Table 16 Average Cigarette Pack Price Breakdown

PRODUCTION/IMPORTS/EXPORTS

  • Table 17 Trade Statistics – Finished Cigarettes 2007-2012

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 18 Illicit Trade Estimate of Cigarettes: Volume 2007-2012

MARKET DATA

  • Table 19 Sales of Tobacco by Category: Volume 2007-2012
  • Table 20 Sales of Tobacco by Category: Value 2007-2012
  • Table 21 Sales of Tobacco by Category: % Volume Growth 2007-2012
  • Table 22 Sales of Tobacco by Category: % Value Growth 2007-2012
  • Table 23 Forecast Sales of Tobacco by Category: Volume 2012-2017
  • Table 24 Forecast Sales of Tobacco by Category: Value 2012-2017
  • Table 25 Forecast Sales of Tobacco by Category: % Volume Growth 2012-2017
  • Table 26 Forecast Sales of Tobacco by Category: % Value Growth 2012-2017

DEFINITIONS

SOURCES

  • Summary 3 Research Sources

Segmentation

This market research report includes the following:

  • Cigars
    • Cigars Excluding Cigarillos
      • Large Cigars
      • Standard Cigars
      • Small Cigars
    • Cigarillos

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Products by Ingredient
  • Taxation

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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