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Country Report

Cigars in Malaysia

| Pages: 27

Price: US$900

About this Report

Executive Summary

TRENDS

  • In 2012, cigars were still consumed by affluent consumers in Malaysia, especially during social occasions or business meetings. Therefore, cigars are viewed as a status symbol with consumers increasingly trading-up to premium brands in search of better quality products and a higher-class image.

COMPETITIVE LANDSCAPE

  • Swisher International Group Inc leads cigars with a 22% share of retail volume sales in 2012, a marginal increase on 2011. The company’s leadership was driven by its improved performance in cigarillos, where its brand, Swisher Sweets, is priced affordably and available in mass distribution channels that can be easily accessed by consumers.

PROSPECTS

  • Over the forecast period, cigars is projected to clock stronger retail volume and constant value CAGRs, compared to the review period. As a status symbol, cigars are enticing more affluent consumers to trade-up from cigarettes.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cigars industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigars industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigars in Malaysia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cigars in Malaysia?
  • What are the major brands in Malaysia?
  • What are the main distribution channels for cigars in Malaysia and which are performing well?
  • What is the proportion of hand-made versus machine manufactured cigars in Malaysia?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Table of Contents

Cigars in Malaysia - Category Analysis

HEADLINES

TRENDS

HANDMADE VS MACHINE-MANUFACTURED SPLITS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 1 Cigars - New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Cigars by Category: Volume 2007-2012
  • Table 2 Sales of Cigars by Category: Value 2007-2012
  • Table 3 Sales of Cigars by Category: % Volume Growth 2007-2012
  • Table 4 Sales of Cigars by Category: % Value Growth 2007-2012
  • Table 5 Sales of Cigars by Handmade vs Machine-manufactured: % Volume Breakdown 2007-2012
  • Table 6 Sales of Cigars by Handmade vs Machine-manufactured: % Value Breakdown 2007-2012
  • Table 7 NBO Company Shares of Cigars Excluding Cigarillos: % Volume 2008-2012
  • Table 8 LBN Brand Shares of Cigars Excluding Cigarillos: % Volume 2009-2012
  • Table 9 NBO Company Shares of Cigarillos: % Volume 2008-2012
  • Table 10 LBN Brand Shares of Cigarillos: % Volume 2009-2012
  • Table 11 Distribution of Cigars by Format: % Volume 2007-2012
  • Table 12 Forecast Sales of Cigars by Category: Volume 2012-2017
  • Table 13 Forecast Sales of Cigars by Category: Value 2012-2017
  • Table 14 Forecast Sales of Cigars by Category: % Volume Growth 2012-2017
  • Table 15 Forecast Sales of Cigars by Category: % Value Growth 2012-2017

Cigars in Malaysia - Company Profiles

British American Tobacco (Malaysia) Berhad in Tobacco (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 British American Tobacco (Malaysia) Berhad: Key Facts
  • Summary 3 British American Tobacco (Malaysia) Berhad: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 British American Tobacco (Malaysia) Berhad: Competitive Position 2012

Philip Morris (Malaysia) Sdn Bhd in Tobacco (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Philip Morris (Malaysia) Sdn Bhd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 Philip Morris (Malaysia) Sdn Bhd: Competitive Position 2012

Tobacco in Malaysia - Industry Context

EXECUTIVE SUMMARY

Consumer health consciousness impacts cigarettes

Illicit cigarette volume sales decline in 2012

Manufacturers seek ways to renew consumers’ interest

Slight shifts in distribution are visible

Tobacco expects some improvement in the forecast period

OPERATING ENVIRONMENT

Legislation

  • Summary 7 Legislation Summary at a Glance

Country-specific legislation

Smoking prevalence

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) regulation

‘Reduced harm’

Electronic cigarettes

Litigation

Death by cause

  • Table 16 Death by Cause 2008-2012

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Table 17 Cigarettes Taxation and Duty Levies 2007-2012
  • Table 18 Cigars and Cigarillos Taxation and Duty Levies 2007-2012
  • Table 19 Smoking Tobacco Taxation and Duty Levies 2007-2012

Average cigarette pack price breakdown

  • Table 20 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

  • Table 21 Trade Statistics – Tobacco Leaf 2007-2012

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 22 Illicit Trade Estimate of Cigarettes: Volume 2007-2012

MARKET DATA

  • Table 23 Sales of Tobacco by Category: Volume 2007-2012
  • Table 24 Sales of Tobacco by Category: Value 2007-2012
  • Table 25 Sales of Tobacco by Category: % Volume Growth 2007-2012
  • Table 26 Sales of Tobacco by Category: % Value Growth 2007-2012
  • Table 27 Forecast Sales of Tobacco by Category: Volume 2012-2017
  • Table 28 Forecast Sales of Tobacco by Category: Value 2012-2017
  • Table 29 Forecast Sales of Tobacco by Category: % Volume Growth 2012-2017
  • Table 30 Forecast Sales of Tobacco by Category: % Value Growth 2012-2017

SOURCES

  • Summary 8 Research Sources

Segmentation

This market research report includes the following:

  • Cigars
    • Cigars Excluding Cigarillos
      • Large Cigars
      • Standard Cigars
      • Small Cigars
    • Cigarillos

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Products by Ingredient
  • Taxation

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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