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Country Report

Portugal Flag Cigars in Portugal

| Pages: 27

Price: US$900

About this Report

Executive Summary

TRENDS

  • Although the cigar category in Portugal is developing dynamically, it remains a small niche in terms of total tobacco sales. Many consumers still regard cigars as expensive items to be smoked only on special occasions rather than on an everyday basis. In addition, smoking a cigar is often seen as rather extravagant and is associated with snobbish behaviour and a superior attitude. Nonetheless, the situation is slowly changing and smoking a cigar or cigarillo is becoming the domain of an expanding audience. More people are reaching for such products, being more open to trying out new smoking experiences for a variety of reasons, including travelling more and exploring new products and ways of social entertainment, the increasing widespread distribution of high-quality cigars in Portugal, as well as the growing number of new product developments across all price segments, resulting in cigars and cigarillos becoming more accessible to consumers in different income groups.

COMPETITIVE LANDSCAPE

  • Empor – Importac¸a~o e Exportac¸a~o SA, the Portuguese subsidiary of Altadis SA, continued to be the leader in cigars excluding cigarillos in 2013. The company offers some of the main cigar brands in Portugal. The category is still dominated by Cuban cigars, while ‘puros’ from the Dominican Republic command a smaller share of sales. Empor offers all the main global brands from the world-famous Cohiba, positioned at the top end of the category, to the more affordable Jose´ L Piedra and Romeo y Julieta. The company accounted for a 5% volume share of cigars in 2013 and an 88% share of cigars excluding cigarillos. In cigarillos, the leading company in 2013 was Scandinavian Tobacco Group Iberia SA with a 41% volume share and a 40% share in the wider cigar category. The company’s success is mainly based on its well-established and popular Cafe´ Cre`me brand, in which the company continues to invest. Arnold André Cigars GmbH & Co KG, the company which distributes the Clubmaster brand, ranked second in cigarillos in 2013 with a volume share of 27%.

PROSPECTS

  • Cigarillos looks set to remain the most dynamic performer, with volume and constant value sales expected to grow at CAGRs of 4% and 5% respectively. The fact that cigarillos are much cheaper and smoked much more frequently than other types of cigars will help to sustain the positive development of the category. The increasing popularity of cigarillos (including flavoured products) among women and social smokers will also fuel growth in volume and constant value sales, as will new product developments. At the same time, the category will continue to benefit as some Portuguese switch from cigarettes to cigarillos in the hope that this will help them to reduce their overall tobacco consumption, thereby saving them money and improving their health.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cigars industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigars industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigars in Portugal market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cigars in Portugal?
  • What are the major brands in Portugal?
  • What are the main distribution channels for cigars in Portugal and which are performing well?
  • What is the proportion of hand-made versus machine manufactured cigars in Portugal?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Table of Contents

Cigars in Portugal - Category Analysis

HEADLINES

TRENDS

HANDMADE VS MACHINE-MANUFACTURED SPLITS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 1 Cigars: New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Cigars by Category: Volume 2008-2013
  • Table 2 Sales of Cigars by Category: Value 2008-2013
  • Table 3 Sales of Cigars by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Cigars by Category: % Value Growth 2008-2013
  • Table 5 Sales of Cigars by Handmade vs Machine-manufactured: % Volume Breakdown 2008-2013
  • Table 6 Sales of Cigars by Handmade vs Machine-manufactured: % Value Breakdown 2008-2013
  • Table 7 NBO Company Shares of Cigars Excluding Cigarillos: % Volume 2009-2013
  • Table 8 LBN Brand Shares of Cigars Excluding Cigarillos: % Volume 2009-2012
  • Table 9 NBO Company Shares of Cigarillos: % Volume 2009-2013
  • Table 10 LBN Brand Shares of Cigarillos: % Volume 2009-2012
  • Table 11 Distribution of Cigars by Format: % Volume 2008-2013
  • Table 12 Forecast Sales of Cigars by Category: Volume 2013-2018
  • Table 13 Forecast Sales of Cigars by Category: Value 2013-2018
  • Table 14 Forecast Sales of Cigars by Category: % Volume Growth 2013-2018
  • Table 15 Forecast Sales of Cigars by Category: % Value Growth 2013-2018

Cigars in Portugal - Company Profiles

Empor – Importação e Exportação SA in Tobacco (Portugal)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Empor – Importação e Exportação SA: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Empor – Importação e Exportação SA: Competitive Position 2013

Tobacco in Portugal - Industry Context

EXECUTIVE SUMMARY

Austerity and stagnation characterise the Portuguese tobacco market

Illicit trade becomes an alternative solution to expensive cigarettes

More stable competitive environment in 2013 compared to the previous year

Newsagent-tobacconists/kiosks and tobacco specialists the only two important retail channels

A gloomy future forecast for tobacco in Portugal

OPERATING ENVIRONMENT

Legislation

  • Summary 4 Legislation Summary at a Glance

Country-specific legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) regulation

Flavoured tobacco product ban

Plain packaging

‘Reduced harm’

Electronic cigarettes

Litigation

Death by cause

  • Table 16 Death by Cause 2009-2013

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Table 17 Taxation and Duty Levies for Cigarettes 2008-2013
  • Table 18 Taxation and Duty Levies for Cigars and Cigarillos 2010-2013
  • Table 19 Taxation and Duty Levies for RYO tobacco 2010-2013
  • Table 20 Taxation and Duty Levies for Pipe tobacco 2010-2013

Average cigarette pack price breakdown

  • Table 21 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 22 Illicit Trade Estimate of Cigarettes: Volume 2008-2013

MARKET DATA

  • Table 23 Sales of Tobacco by Category: Volume 2008-2013
  • Table 24 Sales of Tobacco by Category: Value 2008-2013
  • Table 25 Sales of Tobacco by Category: % Volume Growth 2008-2013
  • Table 26 Sales of Tobacco by Category: % Value Growth 2008-2013
  • Table 27 Forecast Sales of Tobacco by Category: Volume 2013-2018
  • Table 28 Forecast Sales of Tobacco by Category: Value 2013-2018
  • Table 29 Forecast Sales of Tobacco by Category: % Volume Growth 2013-2018
  • Table 30 Forecast Sales of Tobacco by Category: % Value Growth 2013-2018

SOURCES

  • Summary 5 Research Sources

Segmentation

This market research report includes the following:

  • Cigars
    • Cigars Excluding Cigarillos
      • Large Cigars
      • Standard Cigars
      • Small Cigars
    • Cigarillos

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Products by Ingredient
  • Taxation

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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