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Country Report

Portugal Flag Cigars in Portugal

| Pages: 32

Price: US$990

About this Report

Executive Summary

TRENDS

  • Cigars continue to be associated with luxury, with many consumers regarding cigars as expensive and for special occasions, rather than smoking cigars on an everyday basis. While cigars are associated with status, this is not always a positive association, with many viewing cigar smoking as ostentatious. However, attitudes are showing signs of change, particularly when it comes to more affordable cigarillos. Younger smokers and women are notably proving keen to try cigarillos thanks to these products' reasonable pricing and wide selection of flavours.

COMPETITIVE LANDSCAPE

  • Scandinavian Tobacco is the clear leader in cigars with 49% volume share thanks to its strong Café Crème brand, followed by Arnold André with its Clubmaster brand accounting for 29% share. These brands have the widest distribution reach within cigars and benefit from their joint dominance of cigarillos. Cigarillos is in turn the dominant product area in overall cigars. Both companies also continued to benefit from strong investment in new product development at the end of the review period, with Scandinavian Tobacco launching Café Crème Finos arôme and Arnold André launching Clubmaster Mini Blue Gold in 2014.

PROSPECTS

  • Cigarillos with a filter will see minimum tax rates introduced from 2015 at €60 per 1,000 units, which is likely to have a marked impact on unit price for economy brands in this area. Cigarillos with a filter will notably see minimum tax rates introduced from 2015. Higher taxes are expected to result in around 4% unit price growth at constant 2014 prices in overall cigarillos in the forecast period. These higher taxes will meanwhile reduce the price advantage that cigarillos have over small cigars, thus encouraging some consumers to trade up to the latter area. Higher prices will also dampen volume growth for cigarillos in the forecast period, with less than 2% CAGR expected in the forecast period in comparison to the 13% CAGR seen during the review period. This will also partly be due to consumers shifting further to cross-border purchases of cigarillos as they seek to save money.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cigars industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigars industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigars in Portugal market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cigars in Portugal?
  • What are the major brands in Portugal?
  • What are the main distribution channels for cigars in Portugal and which are performing well?
  • What is the proportion of hand-made versus machine manufactured cigars in Portugal?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Table of Contents

Cigars in Portugal - Category Analysis

HEADLINES

TRENDS

HAND-MADE VS MACHINE MANUFACTURED SPLITS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 1 Cigars: New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Cigars by Category: Volume 2009-2014
  • Table 2 Sales of Cigars by Category: Value 2009-2014
  • Table 3 Sales of Cigars by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Cigars by Category: % Value Growth 2009-2014
  • Table 5 Sales of Cigars by Handmade vs Machine-manufactured: % Volume Breakdown 2009-2014
  • Table 6 Sales of Cigars by Handmade vs Machine-manufactured: % Value Breakdown 2009-2014
  • Table 7 NBO Company Shares of Cigars Excluding Cigarillos: % Volume 2010-2014
  • Table 8 LBN Brand Shares of Cigars Excluding Cigarillos: % Volume 2011-2014
  • Table 9 NBO Company Shares of Cigarillos: % Volume 2010-2014
  • Table 10 LBN Brand Shares of Cigarillos: % Volume 2011-2014
  • Table 11 Distribution of Cigars by Format: % Volume 2009-2014
  • Table 12 Forecast Sales of Cigars by Category: Volume 2014-2019
  • Table 13 Forecast Sales of Cigars by Category: Value 2014-2019
  • Table 14 Forecast Sales of Cigars by Category: % Volume Growth 2014-2019
  • Table 15 Forecast Sales of Cigars by Category: % Value Growth 2014-2019

Cigars in Portugal - Company Profiles

Imperial Tobacco Group Plc in Tobacco (Portugal)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Imperial Tobacco Group Plc: Key Facts

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Imperial Tobacco Group Plc: Competitive Position 2014

Japan Tabaco International Portugal Lda in Tobacco (Portugal)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Japan Tabaco International Portugal Lda: Key Facts

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 Japan Tabaco International Portugal Lda: Competitive Position 2014

Tobacco in Portugal - Industry Context

EXECUTIVE SUMMARY

Rising taxes have heavy impact on sales

Vapour devices soar thanks to widening awareness and availability

Tabaqueira further extends dominance

Consumers prioritise convenience when buying tobacco

Slight forecast period value growth mainly due to further tax increases

OPERATING ENVIRONMENT

Legislation

  • Summary 6 Legislation Summary at a Glance

EU directives

Portuguese national legislation

Minimum legal smoking age

Smoking prevalence

  • Table 16 Smoking Prevalence in Adult Population 2010-2014
  • Table 17 Number of Adult Smokers by Gender 2010-2014

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Plain packaging

‘Reduced harm’

Electronic cigarettes

Litigation

Death by cause

  • Table 18 Death by Cause 2010-2014

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Table 19 Taxation and Duty Levies 2009-2014

Average cigarette pack price breakdown

  • Table 20 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

  • Table 21 Trade Statistics: Cigarettes 2009-2014

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 22 Illicit Trade Estimate of Cigarettes: Volume 2009-2014

MARKET DATA

  • Table 23 Sales of Tobacco by Category: Volume 2009-2014
  • Table 24 Sales of Tobacco by Category: Value 2009-2014
  • Table 25 Sales of Tobacco by Category: % Volume Growth 2009-2014
  • Table 26 Sales of Tobacco by Category: % Value Growth 2009-2014
  • Table 27 Forecast Sales of Tobacco by Category: Volume 2014-2019
  • Table 28 Forecast Sales of Tobacco by Category: Value 2014-2019
  • Table 29 Forecast Sales of Tobacco by Category: % Volume Growth 2014-2019
  • Table 30 Forecast Sales of Tobacco by Category: % Value Growth 2014-2019

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Cigars
    • Cigars Excluding Cigarillos
      • Large Cigars
      • Standard Cigars
      • Small Cigars
    • Cigarillos

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Pricing
  • Products by Ingredient
  • Taxation

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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