- Although the cigar category in Portugal is developing dynamically, it remains a small niche in terms of total tobacco sales. Many consumers still regard cigars as expensive items to be smoked only on special occasions rather than on an everyday basis. In addition, smoking a cigar is often seen as rather extravagant and is associated with snobbish behaviour and a superior attitude. Nonetheless, the situation is slowly changing and smoking a cigar or cigarillo is becoming the domain of an expanding audience. More people are reaching for such products, being more open to trying out new smoking experiences for a variety of reasons, including travelling more and exploring new products and ways of social entertainment, the increasing widespread distribution of high-quality cigars in Portugal, as well as the growing number of new product developments across all price segments, resulting in cigars and cigarillos becoming more accessible to consumers in different income groups.
- Empor – Importac¸a~o e Exportac¸a~o SA, the Portuguese subsidiary of Altadis SA, continued to be the leader in cigars excluding cigarillos in 2013. The company offers some of the main cigar brands in Portugal. The category is still dominated by Cuban cigars, while ‘puros’ from the Dominican Republic command a smaller share of sales. Empor offers all the main global brands from the world-famous Cohiba, positioned at the top end of the category, to the more affordable Jose´ L Piedra and Romeo y Julieta. The company accounted for a 5% volume share of cigars in 2013 and an 88% share of cigars excluding cigarillos. In cigarillos, the leading company in 2013 was Scandinavian Tobacco Group Iberia SA with a 41% volume share and a 40% share in the wider cigar category. The company’s success is mainly based on its well-established and popular Cafe´ Cre`me brand, in which the company continues to invest. Arnold André Cigars GmbH & Co KG, the company which distributes the Clubmaster brand, ranked second in cigarillos in 2013 with a volume share of 27%.
- Cigarillos looks set to remain the most dynamic performer, with volume and constant value sales expected to grow at CAGRs of 4% and 5% respectively. The fact that cigarillos are much cheaper and smoked much more frequently than other types of cigars will help to sustain the positive development of the category. The increasing popularity of cigarillos (including flavoured products) among women and social smokers will also fuel growth in volume and constant value sales, as will new product developments. At the same time, the category will continue to benefit as some Portuguese switch from cigarettes to cigarillos in the hope that this will help them to reduce their overall tobacco consumption, thereby saving them money and improving their health.
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Discover the latest market trends and uncover sources of future market growth for the Cigars industry in Portugal with research from Euromonitor's team of in-country analysts.
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The Cigars in Portugal market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Cigars in Portugal?
- What are the major brands in Portugal?
- What are the main distribution channels for cigars in Portugal and which are performing well?
- What is the proportion of hand-made versus machine manufactured cigars in Portugal?
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This industry report originates from Passport, our Tobacco market research database.
Table of Contents
Cigars in Portugal - Category Analysis
HANDMADE VS MACHINE-MANUFACTURED SPLITS
NEW PRODUCT DEVELOPMENTS
- Summary 1 Cigars: New Product Launches
- Table 1 Sales of Cigars by Category: Volume 2008-2013
- Table 2 Sales of Cigars by Category: Value 2008-2013
- Table 3 Sales of Cigars by Category: % Volume Growth 2008-2013
- Table 4 Sales of Cigars by Category: % Value Growth 2008-2013
- Table 5 Sales of Cigars by Handmade vs Machine-manufactured: % Volume Breakdown 2008-2013
- Table 6 Sales of Cigars by Handmade vs Machine-manufactured: % Value Breakdown 2008-2013
- Table 7 NBO Company Shares of Cigars Excluding Cigarillos: % Volume 2009-2013
- Table 8 LBN Brand Shares of Cigars Excluding Cigarillos: % Volume 2009-2012
- Table 9 NBO Company Shares of Cigarillos: % Volume 2009-2013
- Table 10 LBN Brand Shares of Cigarillos: % Volume 2009-2012
- Table 11 Distribution of Cigars by Format: % Volume 2008-2013
- Table 12 Forecast Sales of Cigars by Category: Volume 2013-2018
- Table 13 Forecast Sales of Cigars by Category: Value 2013-2018
- Table 14 Forecast Sales of Cigars by Category: % Volume Growth 2013-2018
- Table 15 Forecast Sales of Cigars by Category: % Value Growth 2013-2018
Cigars in Portugal - Company Profiles
Empor – Importação e Exportação SA in Tobacco (Portugal)
- Summary 2 Empor – Importação e Exportação SA: Key Facts
- Summary 3 Empor – Importação e Exportação SA: Competitive Position 2013
Tobacco in Portugal - Industry Context
Austerity and stagnation characterise the Portuguese tobacco market
Illicit trade becomes an alternative solution to expensive cigarettes
More stable competitive environment in 2013 compared to the previous year
Newsagent-tobacconists/kiosks and tobacco specialists the only two important retail channels
A gloomy future forecast for tobacco in Portugal
- Summary 4 Legislation Summary at a Glance
Minimum legal smoking age
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) regulation
Flavoured tobacco product ban
Death by cause
- Table 16 Death by Cause 2009-2013
TAXATION AND PRICING
Duty paid packet marks
- Table 17 Taxation and Duty Levies for Cigarettes 2008-2013
- Table 18 Taxation and Duty Levies for Cigars and Cigarillos 2010-2013
- Table 19 Taxation and Duty Levies for RYO tobacco 2010-2013
- Table 20 Taxation and Duty Levies for Pipe tobacco 2010-2013
Average cigarette pack price breakdown
- Table 21 Average Cigarette Pack Price Breakdown: Brand Examples
Illicit trade in cigarettes
- Table 22 Illicit Trade Estimate of Cigarettes: Volume 2008-2013
- Table 23 Sales of Tobacco by Category: Volume 2008-2013
- Table 24 Sales of Tobacco by Category: Value 2008-2013
- Table 25 Sales of Tobacco by Category: % Volume Growth 2008-2013
- Table 26 Sales of Tobacco by Category: % Value Growth 2008-2013
- Table 27 Forecast Sales of Tobacco by Category: Volume 2013-2018
- Table 28 Forecast Sales of Tobacco by Category: Value 2013-2018
- Table 29 Forecast Sales of Tobacco by Category: % Volume Growth 2013-2018
- Table 30 Forecast Sales of Tobacco by Category: % Value Growth 2013-2018
- Summary 5 Research Sources