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Country Report

Cigars in Switzerland

| Pages: 27

Price: US$900

About this Report

Executive Summary

TRENDS

  • Cigarillos enjoy high popularity in Switzerland and large quantities of cigarillos are smoked by young people at the weekends in clubs and bars in all major Swiss cities. According to the Verband der Schweizer Zigarrenfabrikanten (Swiss trade association of Cigar Manufacturers), the popularity of cigarillos is linked to the tobacco wrapping used in cigarillos, which leads to them being considered more natural than cigarettes. Furthermore, cigarillos are deemed to be healthier by many Swiss people as the smoke is not inhaled. However, the Swiss anti-smoking lobby has issued stark warnings against adopting this outlook, claiming that cigarillos are at least as harmful as any other tobacco product.

COMPETITIVE LANDSCAPE

  • The Burger Group remained the leading player in cigars in Switzerland throughout the review period. The company manufactures both cigars and cigarillos, although its success is based on its activities in cigarillos, where it is present with the Dannemann brand. Dannemann is a brand with a strong, loyal customer base. In cigars excluding cigarillos, the Burger Group has a much weaker position.

PROSPECTS

  • Cigars in Switzerland is expected to record static volume growth over the forecast period. This performance is set to be the result of a balance between the declines expected in cigars excluding cigarillos and the increases expected in sales of cigarillos. Cigarillos is expected to increase in volume at a CAGR of 1% over the forecast period. The rising consumer demand for cigarillos is likely to be due to rising demand among young Swiss people as cigarillos are often perceived as being healthier than cigarettes, as well as being trendier and more sophisticated.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cigars industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigars industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigars in Switzerland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cigars in Switzerland?
  • What are the major brands in Switzerland?
  • What are the main distribution channels for cigars in Switzerland and which are performing well?
  • What is the proportion of hand-made versus machine manufactured cigars in Switzerland?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Table of Contents

Cigars in Switzerland - Category Analysis

HEADLINES

TRENDS

HAND-MADE VS MACHINE MANUFACTURED SPLITS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 1 Cigars - New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Cigars by Category: Volume 2007-2012
  • Table 2 Sales of Cigars by Category: Value 2007-2012
  • Table 3 Sales of Cigars by Category: % Volume Growth 2007-2012
  • Table 4 Sales of Cigars by Category: % Value Growth 2007-2012
  • Table 5 Sales of Cigars by Handmade vs Machine-manufactured: % Volume Breakdown 2007-2012
  • Table 6 Sales of Cigars by Handmade vs Machine-manufactured: % Value Breakdown 2007-2012
  • Table 7 NBO Company Shares of Cigars Excluding Cigarillos: % Volume 2008-2012
  • Table 8 LBN Brand Shares of Cigars Excluding Cigarillos: % Volume 2009-2012
  • Table 9 NBO Company Shares of Cigarillos: % Volume 2008-2012
  • Table 10 LBN Brand Shares of Cigarillos: % Volume 2009-2012
  • Table 11 Distribution of Cigars by Format: % Volume 2007-2012
  • Table 12 Forecast Sales of Cigars by Category: Volume 2012-2017
  • Table 13 Forecast Sales of Cigars by Category: Value 2012-2017
  • Table 14 Forecast Sales of Cigars by Category: % Volume Growth 2012-2017
  • Table 15 Forecast Sales of Cigars by Category: % Value Growth 2012-2017

Tobacco in Switzerland - Industry Context

EXECUTIVE SUMMARY

Cigarette consumption suffers due to smoking ban

‘Natural’ and additive-free products become highly desirable

High degree of consolidation among cigarette manufacturers

Mainstream retailers strong on distribution

Tobacco is expected to decline in volume over the forecast period

OPERATING ENVIRONMENT

Legislation

  • Summary 2 Legislation Summary at a Glance

Country-specific legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) regulation

Electronic cigarettes

Litigation

Death by cause

  • Table 16 Death by Cause 2008-2012

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Table 17 Taxation and Duty Levies 2007-2012

Average cigarette pack price breakdown

  • Table 18 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 19 Illicit Trade Estimate of Cigarettes: Volume 2007-2012

MARKET DATA

  • Table 20 Sales of Tobacco by Category: Volume 2007-2012
  • Table 21 Sales of Tobacco by Category: Value 2007-2012
  • Table 22 Sales of Tobacco by Category: % Volume Growth 2007-2012
  • Table 23 Sales of Tobacco by Category: % Value Growth 2007-2012
  • Table 24 Forecast Sales of Tobacco by Category: Volume 2012-2017
  • Table 25 Forecast Sales of Tobacco by Category: Value 2012-2017
  • Table 26 Forecast Sales of Tobacco by Category: % Volume Growth 2012-2017
  • Table 27 Forecast Sales of Tobacco by Category: % Value Growth 2012-2017

DEFINITIONS

SOURCES

  • Summary 3 Research Sources

Segmentation

This market research report includes the following:

  • Cigars
    • Cigars Excluding Cigarillos
      • Large Cigars
      • Standard Cigars
      • Small Cigars
    • Cigarillos

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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