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Company Profile

Citigroup Inc. in Consumer Finance

Jun 2011

Price: $525

About this Report

About this Report

Euromonitor International's report on Citigroup Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Financial Cards and Payments market and the global economy.

Company and market share data provide a detailed look at the financial position of Citigroup Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Citigroup Inc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Citigroup Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Financial Cards and Payments research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the report

Scope

  • Scope of the report

Strategic Evaluation

Key company facts

  • Strategic Evaluation

Financial assessment: Return to profitability

  • Strategic Evaluation

Financial assessment: Company structure

  • Strategic Evaluation

Corporate actions

  • Strategic Evaluation

Executive changes

  • Strategic Evaluation

Citigroup regionally best positioned among domestic competitors

  • Strategic Evaluation

SWOT – Citigroup Inc

  • Strategic Evaluation

Key opportunities and challenges

  • Strategic Evaluation

New players gain share

  • Strategic Evaluation

Competitive Positioning

North American card portfolio brings down Citigroup

  • Competitive Positioning

Better than domestic competitors but still below the global average

  • Competitive Positioning

Market Assessment

Following global growth

  • Market Assessment

Product position improved

  • Market Assessment

Category and/or Geographic Opportunities

Losing market share at home

  • Category and/or Geographic Opportunities

Leading personal credit card issuer

  • Category and/or Geographic Opportunities

Potential in India

  • Category and/or Geographic Opportunities

A variety of competitors across card functions

  • Category and/or Geographic Opportunities

Brand Strategy

Citigroup reinvesting in brand

  • Brand Strategy

Recommendations

Press geographic advantage and consolidate bad assets at home

  • Recommendations

Samples

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