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Company Profile

Citigroup Inc in Consumer Finance

May 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Citigroup Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Financial Cards and Payments market and the global economy.

Company and market share data provide a detailed look at the financial position of Citigroup Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Citigroup Inc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Citigroup Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Financial Cards and Payments research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

introduction

Scope

Strategic evaluation

Key company facts

Financial assessment: Balance sheet

Financial assessment: Income analysis

Citigroup: Corporate activity

Executive structure

SWOT: Citigroup

Key opportunities and challenges

Competitive positioning

Citigroup maintains competitive position

Underperforming global growth

Sinking lower with asset sales

Market assessment

Global coverage

Diversified product set

Category and/or geographic opportunities

Latin American pre-paid possibilities

Fastest urbanising countries

Expanding throughout Asia Pacific

Domestic potential

Financial services uptake in Eastern Europe

Financial education to reach underbanked

Brand strategy

The Citigroup brand 200 years on

Recommendations

Draw down Citi Holdings while building on Asia Pacific foundation

Samples

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