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Company Profile

Citigroup Inc in Consumer Finance

May 2012

Price: US$525

About this Report

About this Report

Euromonitor International's report on Citigroup Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Financial Cards and Payments market and the global economy.

Company and market share data provide a detailed look at the financial position of Citigroup Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Citigroup Inc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Citigroup Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Financial Cards and Payments research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

introduction

Scope

  • introduction

Strategic evaluation

Key company facts

  • Strategic evaluation

Financial assessment: Balance sheet

  • Strategic evaluation

Financial assessment: Income analysis

  • Strategic evaluation

Citigroup: Corporate activity

  • Strategic evaluation

Executive structure

  • Strategic evaluation

SWOT: Citigroup

  • Strategic evaluation

Key opportunities and challenges

  • Strategic evaluation

Competitive positioning

Citigroup maintains competitive position

  • Competitive positioning

Underperforming global growth

  • Competitive positioning

Sinking lower with asset sales

  • Competitive positioning

Market assessment

Global coverage

  • Market assessment

Diversified product set

  • Market assessment

Category and/or geographic opportunities

Latin American pre-paid possibilities

  • Category and/or geographic opportunities

Fastest urbanising countries

  • Category and/or geographic opportunities

Expanding throughout Asia Pacific

  • Category and/or geographic opportunities

Domestic potential

  • Category and/or geographic opportunities

Financial services uptake in Eastern Europe

  • Category and/or geographic opportunities

Financial education to reach underbanked

  • Category and/or geographic opportunities

Brand strategy

The Citigroup brand 200 years on

  • Brand strategy

Recommendations

Draw down Citi Holdings while building on Asia Pacific foundation

  • Recommendations

Samples

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