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Global Briefing

City Travel Briefing: Abu Dhabi

May 2010

Price: US$2,000

About this Report

About this Report

After the recent economic boom in Dubai, Abu Dhabi saw major developments in 2009. The city notably showcased its innovative Yas Island development with a Formula 1 race on the Yas Marina Circuit in November. Abu Dhabi saw international tourist arrivals grow from 1 million in 2004 to 1.8 million in 2009 and is expected to exceed 3 million arrivals by 2015. There is a clear shift of power, with Abu Dhabi building on Dubai’s heyday to sustain growth and maintain the UAE’s share of global tourism.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

Key Findings

The Abu Dhabi Brand and Strategic Positioning

Locating Abu Dhabi

The Brand

Branding Dimensions

Strategic Competitive Positioning

Abu Dhabi Tourism Authority (ADTA)

Key Facts and SWOT Analysis

Key Facts – Abu Dhabi

SWOT – Abu Dhabi

Inbound Tourism

Growth in Arrivals

Arrivals by Source Country and Region

The Expatriate Market

Tourism Spending in Abu Dhabi

Business and MICE Tourism

Case Study: Formula 1 Grand Prix

Opportunities and Future Outlook

Outbound Tourism

Outbound Tourism

Opportunities and Future Outlook

Domestic Tourism

Eco-tourism

Culture and Education

Heritage and History

Festivals and Events

Case Study: The Yas Island

Opportunities and Future Outlook

Travel Accommodation

Hotel Supply and Rating System

Occupancy and Performance

High-end Nature Resorts

Other Travel Accommodation

Case Study: Abu Dhabi National Hotels (ADNH)

Opportunities and Future Outlook

Transportation

Getting There

Getting Around

Air Transportation

Abu Dhabi International Airport Passenger Use

The Role of Low-cost Carriers

Case Study: Etihad Airways

Opportunities and Future Outlook

Tourist Attractions and Activities

Culture

The Arts

Beaches and Golf

Desert Camping and Off-road Driving

Emerging Gastronomy

Opportunities and Future Outlook

Samples

City Travel Briefing – Abu Dhabi.jpg

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