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Global Briefing

City Travel Briefing – Amsterdam

Dec 2009

Price: US$2,000

About this Report

About this Report

Amsterdam is widely known for its distinctive architecture and system of canals along with its world-class museums. Travel and tourism in Amsterdam has been hit hard by the effects of the credit crunch and the downturn in major world economies. This travel city briefing reviews the latest developments that have impacted on the city’s performance, with a particular focus on the city’s efforts to diversify its appeal to a wider customer base.

What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

Executive Summary

Key Findings

The Amsterdam Brand and Strategic Positioning

Brand Attributes

Branding Dimensions

Strategic Position

Key Facts and SWOT Analysis

Key Facts: Amsterdam

SWOT - Amsterdam

Challenges of the Economic Crisis

Inbound Tourism

Inbound Arrivals by Source Country

Spending by Source Country

Leisure Visitors and Consumer Segmentation

Business and Meetings & Incentives

Opportunities and Future Outlook

Domestic Tourism

Domestic Tourism Trends

Opportunities and Future Outlook

Outbound Tourism

Outgoing tourism flows

Outgoing Tourism Flows (International)

Outbound Purpose of Visit

Future Outlook

Travel Accommodation

Travel Accommodation Supply

Hotel Sector Segmentation

Hotel Sector Segmentation Continued

Hotel Sector Performance

Competitive Environment

Hotel Innovation

Affordable luxury

Case Study: Hans Brinker Budget Hotel

Case Study: Hans Brinker Budget Hotel Continued

Opportunities and Future Outlook

Transportation

Transportation: Getting to Amsterdam

Infrastructure Developments

Infrastructure Developments Continued

Air Performance

Case Study: Amsterdam Schiphol Airport

Case Study: Amsterdam Schiphol Airport Continued

Opportunities and Future Outlook

Tourist Attractions and Activities

Tourist Attractions Visitor Numbers

Eating Out and Shopping

Arts and Culture

Sports Events

Trade Events

Opportunities and Future Outlook

Case Study: Holland Art Cities 2009-2010

Samples

City Travel Briefing – Amsterdam.jpg

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