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Global Briefing

City Travel Briefing – Bangkok

Aug 2011

Price: US$2,000

About this Report

About this Report

Tourism in Thailand managed to recover rapidly and performed well despite the political unrest, global economic crisis and strengthening Thai baht. Government initiatives to boost tourism included reducing airport landing fees and tourist taxes along with eliminating visa application fees. Medical tourism and golf were among the key areas of focus to help boost tourism expenditure.

What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

  • Introduction

Key findings

  • Introduction

The Bangkok Brand

Strategic position

  • The Bangkok Brand

Key Facts

Macro insight

  • Key Facts

SWOT – Bangkok

  • Key Facts

Tourism Flows

Tourism overview: International and domestic

  • Tourism Flows

Growth in arrivals despite unrest

  • Tourism Flows

MICE, medical tourism and golf popular

  • Tourism Flows

Turning to domestic tourism in a crisis

  • Tourism Flows

Opportunities and future outlook

  • Tourism Flows

Travel Accommodation

Hotel supply outpaces demand

  • Travel Accommodation

Hotel performance affected by unrest

  • Travel Accommodation

Hotel key performance indicators

  • Travel Accommodation

Competitive environment

  • Travel Accommodation

Opportunities and future outlook for hotels

  • Travel Accommodation

Transportation

Getting to Bangkok

  • Transportation

Suvarnabhumi Airport

  • Transportation

Ambitious airport expansion

  • Transportation

Outbound tourism on the up

  • Transportation

Low-cost competition heats up across the country

  • Transportation

Opportunities and future outlook

  • Transportation

Attractions and Activities

Tourist attraction visitors continue to rise

  • Attractions and Activities

Variety of different price points for food and shopping

  • Attractions and Activities

From heritage to health

  • Attractions and Activities

Golf tourism gains in popularity

  • Attractions and Activities

Religious events and beauty pageants

  • Attractions and Activities

Leading exhibitions

  • Attractions and Activities

Opportunities and future outlook for attractions

  • Attractions and Activities

Samples

City-Travel-Briefing-–-Bangkok.jpg

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