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Global Briefing

City Travel Briefing: Bangkok

Aug 2011

Price: US$2,000

About this Report

About this Report

Tourism in Thailand managed to recover rapidly and performed well despite the political unrest, global economic crisis and strengthening Thai baht. Government initiatives to boost tourism included reducing airport landing fees and tourist taxes along with eliminating visa application fees. Medical tourism and golf were among the key areas of focus to help boost tourism expenditure.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

Key findings

The Bangkok Brand

Strategic position

Key Facts

Macro insight

SWOT – Bangkok

Tourism Flows

Tourism overview: International and domestic

Growth in arrivals despite unrest

MICE, medical tourism and golf popular

Turning to domestic tourism in a crisis

Opportunities and future outlook

Travel Accommodation

Hotel supply outpaces demand

Hotel performance affected by unrest

Hotel key performance indicators

Competitive environment

Opportunities and future outlook for hotels

Transportation

Getting to Bangkok

Suvarnabhumi Airport

Ambitious airport expansion

Outbound tourism on the up

Low-cost competition heats up across the country

Opportunities and future outlook

Attractions and Activities

Tourist attraction visitors continue to rise

Variety of different price points for food and shopping

From heritage to health

Golf tourism gains in popularity

Religious events and beauty pageants

Leading exhibitions

Opportunities and future outlook for attractions

Samples

City-Travel-Briefing-–-Bangkok.jpg

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