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Global Briefing

City Travel Briefing: Barcelona

May 2012

Price: US$2,000

About this Report

About this Report

Barcelona, capital of Catalonia and a major Mediterranean city, located in northeastern Spain, has become a tourist destination worldwide as a result of the beauty of its old town, its cultural mix of tradition and modernity, an exciting nightlife, a mild climate and the duality between the sea and the mountains. In parallel, Barcelona has positioned itself as a world leader in the organisation of professional conferences.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Table of Contents

Table of Contents

Introduction

Scope

Key findings

The Barcelona Brand

Strategic position

Key Facts

Macro insight

SWOT: Barcelona

Tourism Flows

Tourism overview: International and domestic

Inbound arrivals

Domestic tourism trends

Healthy performance in 2011

Opportunities and future outlook

Travel Accommodation

Travel accommodation supply and pipeline

Hotel performance

Key segments

Opportunities and future outlook

Transportation

Getting to Barcelona

Infrastructure developments

Leading airports

Outbound tourism trends

Opportunities and future outlook

Competitive environment

Attractions and Activities

Tourist attractions

Popular activities

Events

Opportunities and future outlook

Definitions

Data parameters and report definitions

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