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Global Briefing

City Travel Briefing - Barcelona

Feb 2010

Price: US$2,000

About this Report

About this Report

Barcelona is one of the trendiest cities in the world and offers strong urban culture and a unique range of architecture, museums, Mediterranean cuisine and events and urban beaches and marinas. Barcelona is Spain’s most modern city with excellent infrastructure and access from multiple locations in Europe and beyond. This report reviews the city’s inbound, outbound and domestic tourism, alongside the city’s travel accommodation, transport infrastructure and leading tourist attractions.

What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

Key Findings

The Barcelona Brand and Strategic Positioning

Brand Attributes

Branding Dimensions

Strategic Position

Key Facts and SWOT Analysis

Key Facts: Barcelona

SWOT – Barcelona

Challenges of the Economic Crisis

Inbound Tourism

Inbound Arrivals by Source Country

Spending by Source Country

Leisure Visitors and Consumer Segmentation

Business: Meetings, Incentives, Conferences and Events

Opportunities and Future Outlook

Domestic Tourism

Domestic Tourism Trends

Consumer Segmentation and Spending

Opportunities and Future Outlook

Outbound Tourism

Outgoing Segments and Destinations

Outbound Purpose of Visit

Opportunities and Future Outlook

Travel Accommodation

Travel Accommodation Supply

Hotel Sector Segmentation

Hotel Sector Performance

Competitive Environment

Case Study: Modern Design City Hotels

Opportunities and Future Outlook

Transportation

Transportation: Getting to Barcelona

Infrastructure Developments

Air Sector Performance

Case Study: High Speed Trains Versus Flights

Opportunities and Future Outlook

Tourist Attractions and Activities

Tourist Attraction Visitor Numbers

Eating Out and Shopping

Arts and Culture

Sports Events

Trade Events

Opportunities and Future Outlook

Report Definitions

Definitions

Samples

City Travel Briefing - Barcelona.jpg

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