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Global Briefing

City Travel Briefing: Berlin

Aug 2011

Price: US$2,000

About this Report

About this Report

Berlin posted healthy growth in the crisis year of 2009, while 2010 saw a strong acceleration in growth of both arrivals and bednights, which for the first time climbed above nine million and 20 million, respectively. Although Berlin now ranks third in terms of visitor numbers in Europe (behind London and Paris), according to the Berlin Marketing Agency, it is still regarded as an emerging destination that requires strong brand building, especially abroad.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

Key findings

The Berlin Brand

Strategic position

Berlin branding

Key Facts

Macro insight

Top 10 employers 2010

SWOT – Berlin

Tourism Flows

Tourism overview: International and domestic

Inbound arrivals

Business versus leisure arrivals

Domestic tourism trends

Opportunities and future outlook

Travel Accommodation

Travel accommodation supply and pipeline

Hotel performance

Competitive environment

Opportunities and future outlook

Transportation

Getting to Berlin

Infrastructure developments

Leading airports

Outbound tourism trends

Competitive environment

Opportunities and future outlook

Attractions and Activities

Tourist attractions

What to do

Theatres, museums and music

Arts and culture

Trade fairs

Sports

Opportunities and future outlook

Samples

City-Travel-Briefing-–-Berlin.jpg

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