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Global Briefing

City Travel Briefing: Bogotá

Jan 2010

Price: US$2,000

About this Report

About this Report

Bogotá has seen dynamic infrastructure development and aggressive promotional strategies within travel and tourism, as the city aims to reposition itself as a world-class and safe destination. In this city briefing, Euromonitor International takes an inside look at different tourism sectors and strategies in place to boost travel and tourism activity in Bogotá.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

Key Findings

The Bogotá Brand and Strategic Positioning

Brand Attributes

Branding Dimensions

Strategic Position

Key Facts and SWOT Analysis

Key Facts: Bogotá

SWOT – Bogotá

Case Study: Instituto Distrital de Turismo (IDT)

Challenges of the Economic Crisis

Inbound Tourism

Inbound International Arrivals by Source Country

Inbound Tourist Profiles

Purpose of Visit

Inbound Arrivals by Mode of Transport

Meetings, Incentives, Conventions and Exhibitions

Opportunities and Future Outlook

Domestic Tourism

Domestic Tourism Trends

Opportunities and Future Outlook

Outbound Tourism

Demographics

Outgoing Domestic Destinations

Unemployment Rates

Outgoing Domestic Destinations

Outgoing International Destinations

Opportunities and Future Outlook

Travel Accommodation

Travel Accommodation Supply

Hotel Sector Performance

Competitive Environment

Case Study: Metro 127

Opportunities and Future Outlook

Transportation

Transportation: Getting to Bogotá

Infrastructure Developments

International Air Transportation Hub

Key Domestic Routes

Competitive Landscape

Case Study: Aires SA

Opportunities and Future Outlook

Tourist Attractions and Activities

Popular Tourist Attractions

Eating Out and Shopping

Arts and Culture

Sports Events

Trade Events 2010

Opportunities and Future Outlook

Samples

City Travel Briefing – Bogotá.jpg

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