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Global Briefing

City Travel briefing - Cape Town

Sep 2011

Price: US$2,000

About this Report

About this Report

Cape Town is the most popular international tourist destination in South Africa. Not only does it have a good climate, attractive natural setting and well-developed infrastructure, it also serves as the regional manufacturing centre of the Western Cape Province and a gateway into the rest of the country. Placed on the main sea route around Africa, the city is an important link in foreign trade. This report covers Cape Town's tourism performance and its efforts to become a year-round destination.

What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

  • Introduction

Key findings

  • Introduction

The Cape Town Brand

Strategic Position: Strong urban and business offering

  • The Cape Town Brand

Key Facts

Macro insight

  • Key Facts

SWOT: Cape Town

  • Key Facts

Tourism Flows

Tourism o verview: international and domestic

  • Tourism Flows

Inbound arrivals: Europe dominates

  • Tourism Flows

Business vs leisure arrivals

  • Tourism Flows

Domestic tourism on the increase

  • Tourism Flows

Opportunities and future outlook

  • Tourism Flows

Travel Accommodation

Travel accommodation supply and pipeline

  • Travel Accommodation

Hotel performance

  • Travel Accommodation

Competitive environment

  • Travel Accommodation

Opportunities and future outlook

  • Travel Accommodation

Transportation

Getting to Cape Town

  • Transportation

Infrastructure developments

  • Transportation

Cape Town International Airport

  • Transportation

Cape Town Harbour

  • Transportation

Outbound tourism trends: UK most popular outbound

  • Transportation

Competitive environment

  • Transportation

Opportunities and future outlook

  • Transportation

Attractions and Activities

Tourist attractions: embracing Cape Town ‘s heritage

  • Attractions and Activities

Popular leisure activities

  • Attractions and Activities

Events: world-class sports infrastructure

  • Attractions and Activities

Opportunities and future outlook

  • Attractions and Activities

Report Definitions

Data parameters and report definitions

  • Report Definitions

Samples

City-Travel-briefing---Cape-Town.jpg

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