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Global Briefing

City Travel Briefing: Cape Town

Sep 2011

Price: US$2,000

About this Report

About this Report

Cape Town is the most popular international tourist destination in South Africa. Not only does it have a good climate, attractive natural setting and well-developed infrastructure, it also serves as the regional manufacturing centre of the Western Cape Province and a gateway into the rest of the country. Placed on the main sea route around Africa, the city is an important link in foreign trade. This report covers Cape Town's tourism performance and its efforts to become a year-round destination.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

Key findings

The Cape Town Brand

Strategic Position: Strong urban and business offering

Key Facts

Macro insight

SWOT: Cape Town

Tourism Flows

Tourism o verview: international and domestic

Inbound arrivals: Europe dominates

Business vs leisure arrivals

Domestic tourism on the increase

Opportunities and future outlook

Travel Accommodation

Travel accommodation supply and pipeline

Hotel performance

Competitive environment

Opportunities and future outlook

Transportation

Getting to Cape Town

Infrastructure developments

Cape Town International Airport

Cape Town Harbour

Outbound tourism trends: UK most popular outbound

Competitive environment

Opportunities and future outlook

Attractions and Activities

Tourist attractions: embracing Cape Town ‘s heritage

Popular leisure activities

Events: world-class sports infrastructure

Opportunities and future outlook

Report Definitions

Data parameters and report definitions

Samples

City-Travel-briefing---Cape-Town.jpg

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