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Global Briefing

City Travel Briefing: Dubai

Jul 2011

Price: US$2,000

About this Report

About this Report

Dubai has emerged from the economic downturn in 2010, with tourists back in the city. However, while economic conditions have improved, a new type of crisis now plagues the Middle East, albeit one that may end up benefiting Dubai, which is one of the safest places in the region. "Definitely Dubai", the Emirate's new tourism brand, was developed by the Department of Tourism and Commerce Marketing in 2010, and aims to encapsulate all of the city's attributes and communicate these to key source m


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

Key findings

The Dubai Brand

Dubai’s location and its impact on tourism

The DUBAI Brand

The new Dubai tourism brand

The Dubai brand attributes

Strategic position

Dubai Department of Tourism and Commerce Marketing

The major Dubai tourism brands

Key Facts

Macro insight

The expatriate segment and its relevance to tourism

SWOT – Dubai

Tourism Flows

Tourism overview: international and domestic

Inbound arrivals

Business versus leisure arrivals

Domestic tourism trends

The Impact of the Downturn

Dubai and the Middle East Crisis

Opportunities and future outlook

Travel Accommodation

Travel accommodation supply and pipeline

Hotel performance

Competitive environment

Competitive environment

Opportunities and future outlook

Transportation

Getting to Dubai

Infrastructure developments

Leading airports

Outbound tourism trends

Competitive environment

Case Study: Emirates Airlines

Opportunities and future outlook

Attractions and Activities

Tourist attractions

What to do

Events

Opportunities and future outlook

Samples

City Travel Briefing - Dubai.jpg

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