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Global Briefing

City Travel Briefing - Istanbul

Mar 2010

Price: US$2,000

About this Report

About this Report

Istanbul is the heart of Turkey: the country’s cultural, historical, entertainment, social and economic centre. It is also one of the historically-richest cities globally, with major Ottoman and Byzantine landmarks and UNESCO world heritage sites. Despite the economic downturn, tourism demand remained positive but there was a significant slowdown in 2009. 2010 should see growth pick up again, while Istanbul's role as European Culture Capital in 2010 will contribute to a strong revival.

What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Scope of the Report

Scope

Introduction

Key Findings

The Istanbul Brand and Strategic Positioning

Locating Istanbul

The Istanbul Brand

Branding Dimensions

Brand Associations

The Ministry of Tourism and Culture

Strategic Competitive Positioning

Key Facts and SWOT Analysis

Surviving the Cold Economic Climate in Turkey

Key Facts – Istanbul

SWOT – Istanbul

Inbound Tourism

Inbound Arrivals by Source Country

Spending by Source Country

Leisure Tourism

Business and MICE Tourism in Istanbul

Opportunities and Future Outlook

Outbound Tourism

Demographics and Economics

Outbound Tourism

Opportunities and Future Outlook

Domestic Tourism

Domestic Tourism Destinations

Business or Leisure

Opportunities and Future Outlook

Travel Accommodation

Hotel Supply and Rating System

Licensing and Rating

Leading 5-star Hotels

Hotel Performance

Other Travel Accommodation

Case Study: Swissotel

Opportunities and Future Outlook

Transportation

Getting to Istanbul

Air Transportation

Ataturk International Airport Passenger Use

Case Study: Ataturk International Airport

Case Study: Turkish Airlines

Opportunities and Future Outlook

Tourist Attractions and Activities

Tourist Attractions Visitor Number

History and Heritage

Arts and Culture

Bazaars

Culinary Experiences

Opportunities and Future Outlook

Samples

City Travel Briefing - Istanbul.jpg

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