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Global Briefing

City Travel Briefing: Lisbon

Apr 2010

Price: US$2,000

About this Report

About this Report

Lisbon city is characterised by its diversity offering a wide variety of choices for tourists, rich in architecture, art and culture combined with one of the mildest climates in Europe and a tradition as a friendly safe and tolerant city. With an excellent range of quality hotels this coastal city is placed in a privileged position as a leisure/business destination alongside other major European cities.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

Executive Summary

Key Findings

The Lisbon Brand and Strategic Positioning

Brand Attributes

Strategic Position

Key Facts and SWOT Analysis

Key Facts: Lisbon

SWOT – Lisbon

Challenges of the Economic Crisis

Inbound Tourism

Inbound Arrivals by Source Country

Leisure Tourism and Consumer Segmentation

Business Trips, and Meetings and Incentives

Opportunities and Future Outlook

Domestic Tourism

Domestic Tourism Trends

Consumer Segmentation and Spending

Opportunities and Future Outlook

Outbound Tourism

Demographics and Income

Outgoing Segments and Destinations

Opportunities and Future Outlook

Travel Accommodation

Travel Accommodation Supply

Hotel Sector Segmentation

Hotel Sector Performance

Opportunities and Future Outlook

Transportation

Transportation: Getting to Lisbon

Infrastructure Developments

Air Sector Performance

Opportunities and Future Outlook

Tourist Attractions and Activities

Tourist Attractions Visitor Numbers

Eating Out and Shopping

Tourist Attractions and Activities

Arts and Culture

Trade and Sports Events

Opportunities and Future Outlook

Samples

City Travel Briefing – Lisbon.jpg

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