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Global Briefing

City Travel Briefing - London and the 2012 Olympic Games

Feb 2011

Price: US$2,000

About this Report

About this Report

London is one of the world’s leading business, financial and cultural centres, and a major global city and destination for leisure and business. With a strongly performing hotel sector after the economic downturn and Olympic infrastructure preparations on schedule, London is in a solid position to host the Olympic Games in 2012. This report examines both opportunities and pressures for London’s travel and tourism industry.

What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

  • Introduction

Key findings

  • Introduction

The London brand

Strategic position for Olympic Games

  • The London brand

Main benefits of Olympic Games

  • The London brand

Reason for doubt about Olympic benefits

  • The London brand

Major concerns over Olympic value

  • The London brand

Key facts

Background

  • Key facts

The London 2012 Olympic Games

  • Key facts

Macro insight: London

  • Key facts

Top 10 employers in London

  • Key facts

Award-winning Global City

  • Key facts

SWOT – London in the run-up to the 2012 Olympic Games

  • Key facts

Tourism flows

Tourism arrivals to be expected

  • Tourism flows

Displacement effect

  • Tourism flows

Types of visitors

  • Tourism flows

Inbound arrivals second quarter 2010

  • Tourism flows

Inbound Arrivals by Source Country

  • Tourism flows

Domestic tourism trends

  • Tourism flows

Business travel

  • Tourism flows

London 2012 awareness campaign for business

  • Tourism flows

Opportunities and future outlook

  • Tourism flows

Travel accommodation

Travel accommodation supply and pipeline

  • Travel accommodation

Hotel pipeline

  • Travel accommodation

Top London hotel openings

  • Travel accommodation

Hotel development

  • Travel accommodation

Hotel performance

  • Travel accommodation

Previous Olympic Games

  • Travel accommodation

The Vancouver Example

  • Travel accommodation

The Games for hoteliers

  • Travel accommodation

Improving the quality of the visitor experience

  • Travel accommodation

London visits becoming more expensive?

  • Travel accommodation

Fair prices

  • Travel accommodation

Transportation

Getting to the 2012 Olympic Games

  • Transportation

Infrastructure developments

  • Transportation

Coordination and sustainable development

  • Transportation

London best connected city in Europe

  • Transportation

Airports

  • Transportation

Security, health and safety infrastructure

  • Transportation

Attractions and activities

Pre-Games events and upgrades

  • Attractions and activities

Diversity of entertainment and culture

  • Attractions and activities

Attractions during the Games

  • Attractions and activities

Opportunities and future outlook

  • Attractions and activities

Samples

City Travel Briefing-London  2012 Olympics.jpg

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