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Global Briefing

City Travel Briefing: London and the 2012 Olympic Games

Feb 2011

Price: US$2,000

About this Report

About this Report

London is one of the world’s leading business, financial and cultural centres, and a major global city and destination for leisure and business. With a strongly performing hotel sector after the economic downturn and Olympic infrastructure preparations on schedule, London is in a solid position to host the Olympic Games in 2012. This report examines both opportunities and pressures for London’s travel and tourism industry.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

Key findings

The London brand

Strategic position for Olympic Games

Main benefits of Olympic Games

Reason for doubt about Olympic benefits

Major concerns over Olympic value

Key facts

Background

The London 2012 Olympic Games

Macro insight: London

Top 10 employers in London

Award-winning Global City

SWOT – London in the run-up to the 2012 Olympic Games

Tourism flows

Tourism arrivals to be expected

Displacement effect

Types of visitors

Inbound arrivals second quarter 2010

Inbound Arrivals by Source Country

Domestic tourism trends

Business travel

London 2012 awareness campaign for business

Opportunities and future outlook

Travel accommodation

Travel accommodation supply and pipeline

Hotel pipeline

Top London hotel openings

Hotel development

Hotel performance

Previous Olympic Games

The Vancouver Example

The Games for hoteliers

Improving the quality of the visitor experience

London visits becoming more expensive?

Fair prices

Transportation

Getting to the 2012 Olympic Games

Infrastructure developments

Coordination and sustainable development

London best connected city in Europe

Airports

Security, health and safety infrastructure

Attractions and activities

Pre-Games events and upgrades

Diversity of entertainment and culture

Attractions during the Games

Opportunities and future outlook

Samples

City Travel Briefing-London  2012 Olympics.jpg

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