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Global Briefing

City Travel Briefing – Madrid

Nov 2009

Price: US$2,000

About this Report

About this Report

Madrid is finally stepping out from behind its Catalan rival Barcelona’s shadow and making its mark on the global travel industry. The expansion of the AVE, Spain’s high speed rail network, is transforming the city’s travel and tourism dynamics but is creating threats as well as opportunities. This report assesses the impact of AVE’s expansion and Madrid’s travel and tourism infrastructure and performance.

What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Executive Summary

Key Findings

The Madrid Brand and Strategic Positioning

Brand Attributes

Branding Dimensions

Strategic Position

Key Facts and SWOT Analysis

Key Facts: Madrid

SWOT – Madrid

Challenges of the Economic Crisis

Inbound Tourism

Inbound Arrivals by Source Country

Spending by Source Country

Leisure Visitors and Consumer Segmentation

Business and MICE

Opportunities and Future Outlook

Domestic Tourism

Domestic Tourism Trends

Consumer Segmentation and Spending

Opportunities and Future Outlook

Outbound Tourism

Demographics and Income

Outgoing Segments and Destinations

Barajas Departures

Opportunities and Future Outlook

Travel Accommodation

Travel Accommodation Supply

Hotel Sector Segmentation

Hotel Sector Performance

Competitive Environment

Hotel Innovation

Case Study: High Tech Hoteles

Opportunities and Future Outlook

Transportation

Transportation: Getting to Madrid

Infrastructure Developments

Air Sector Performance

Case Study: AVE - High-speed Railway Network

Opportunities and Future Outlook

Tourist Attractions and Activities

Tourist Attractions Visitor Numbers

Eating Out and Shopping

Arts and Culture

Cultural Events

Sports Events

Trade Events

Opportunities and Future Outlook

Samples

City Travel Briefing – Madrid.jpg

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