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Global Briefing

City Travel Briefing: Prague

Oct 2009

Price: US$2,000

About this Report

About this Report

The Heart of Europe, as Prague is often called, remains one of the key European tourism destinations thanks to its rich historical and cultural heritage. After two decades of steady positive development, the city is firmly established as an exciting, safe, high quality yet affordable destination offering a vast amount of sightseeing and leisure activities as well as excellent conditions for business meetings and conferences.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Executive Summary

Key Facts and Interesting Information

Key Findings

Key Findings continued

The Prague Band and Strategic Positioning

The Prague Brand

Branding Dimensions

The Prague Band and Strategic Positioning`

Strategic Position

Key Facts and SWOT Analysis

Key Facts: Prague

Key Facts: Prague continued

SWOT – Prague

Challenges of the Economic Crisis

Inbound Tourism

Inbound Arrivals by Source Country

Spending by Source Country

Leisure Visitors and Consumer Segmentation

Business and Meetings & Incentives

Opportunities and Future Outlook

Domestic Tourism

Consumer Segmentation and Spending

Opportunities and Future Outlook

Outbound Tourism

Demographics and Income

Outgoing Segments and Destinations

Outbound Purpose of Visit

Outgoing Segments and Destinations – Air transportation

Impact of the Financial Crisis on Outbound Tourism

Travel Accommodation

Travel Accommodation Supply

Hotel Sector Segmentation

Hotel Sector Performance

Competitive Environment

Competitive Environment continued

Hotel Innovation

Case Study: Hotel Marriott Prague

Opportunities and Future Outlook

Transportation

Transportation: Getting to Prague

Infrastructure Developments

Air Sector Performance

Case Study: Letiste Praha as – Prague Airport

Case Study: Czech Airlines

Opportunities and Future Outlook

Tourist Attractions and Activities

Tourist Attractions Visitor Numbers

Eating Out and Shopping

Arts and Culture

Sports Events

Trade Events

Opportunities and Future Outlook

Samples

City Travel Briefing – Prague.jpg

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