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Global Briefing

City Travel Briefing: Rome

Feb 2010

Price: US$2,000

About this Report

About this Report

Tourism flows to Rome were stable in 2009 due to growth in domestic flows, after seeing strong decline in 2008. Both inbound and domestic trips to Rome are expected to record a healthy performance in future thanks to the growing popularity of cultural tourism. The city’s popularity in emerging tourist source countries and substantial investment in tourism infrastructure will also help to boost interest, with future investment notably focusing on diversifying the city’s tourism offer.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

Key Findings

The Rome Brand and Strategic Positioning

Brand Attributes

Strategic Position

Key Facts and SWOT Analysis

Key Facts: Rome

SWOT – Rome

Challenges of the Economic Crisis

Inbound Tourism

Inbound Arrivals by Source Country

Leisure Visitors and Consumer Segmentation

Business and Meetings & Incentives

Opportunities and Future Outlook

Domestic Tourism

Domestic Tourism Trends

Consumer Segmentation and Spending

Opportunities and Future Outlook

Outbound Tourism

Demographics and Income

Outgoing Segments and Destinations

Opportunities and Future Outlook

Travel Accommodation

Travel Accommodation Supply

Hotel Sector Segmentation

Hotel Sector Performance

Opportunities and Future Outlook

Transportation

Transportation: Getting to Rome

Infrastructure Developments

Air Sector Performance

Opportunities and Future Outlook

Tourist Attractions and Activities

Tourist Attractions Visitor Numbers

Eating Out and Shopping

Arts and Culture

Opportunities and Future Outlook

Report Definitions

Definitions

Samples

City Travel Briefing - Rome.jpg

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