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Global Briefing

City Travel Briefing: Santiago

Oct 2009

Price: US$2,000

About this Report

About this Report

Located only a few hours away from the coast, the mountains and the most important wineries in Chile, Santiago is popular for its diverse tourism offer. Additionally, the city functions as a cultural, administrative and financial center. In this city briefing, Euromonitor International takes an inside look at different tourism sectors and strategies in place to boost tourism activity in Santiago.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Executive Summary

Key Findings

The Santiago Brand and Strategic Positioning

Brand Attributes

Strategic Position

Key Facts and SWOT Analysis

Key Facts: Santiago

SWOT – Santiago

Challenges of the Economic Crisis

Inbound Tourism

Inbound Arrivals by Source Country

Business, Meetings and Incentives

Inbound Arrivals by Mode of Transport - 2008

Opportunities and Future Outlook

Domestic Tourism

Domestic Tourism by Origin

Domestic Tourist Profiles/Segmentation - 2008

Opportunities and Future Outlook

Outbound Tourism

Demographics and Income

Domestic Destinations

National Outbound Destinations

International Destinations

International Outbound Destinations

Case Study: Casinos Spur Outbound Flows from Santiago

Opportunities and Future Outlook

Travel Accommodation

Travel Accommodation Supply

Hotel Sector Segmentation

Hotel Sector Performance

Competitive Environment

Case Study: Hotel Orly

Opportunities and Future Outlook

Transportation

Transportation: Getting to Santiago

Infrastructure Developments

Air Sector Performance

Competitive Landscape

Airline Market Shares

Case Study: LAN Airlines SA

Opportunities and Future Outlook

Tourist Attractions and Activities

Leading Tourists Attractions

Eating Out and Shopping

Arts and Culture

Sports Events

Trade Events

Opportunities and Future Outlook

Samples

City Travel Briefing – Santiago.jpg

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