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Global Briefing

City Travel Briefing: Seoul

Mar 2011

Price: US$2,000

About this Report

About this Report

Seoul is the capital city of South Korea and is the country's most popular destination amongst international tourists. Even during the global economic recession, international arrivals to South Korea continued to see positive growth, and strong growth continued in 2010 thanks to the popularity of Korean culture, known as "Hallyu" with Asian visitors. Seoul continues to invest significantly in developing infrastructure and marketing activities to promote itself internationally.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

Key findings

The Seoul Brand

Strategic position

Household expenditure by region

Key Facts

Macro insight

SWOT – Seoul

Tourism Flows

Tourism overview: international and domestic flows

Dependence on Japanese and Chinese arrivals

Leisure arrivals benefit from the Korean wave

Preferred day trip destination by domestic visitors

Opportunities and future outlook

Travel Accommodation

Hotel supply dominated by luxury

Hotel supply fails to meet demand

Competitive environment – good mix of local and global

Opportunities and future outlook

Transportation

Getting to Seoul

Airport profiles: Incheon and Gimpo

Outbound tourism boosted by growing connectivity

Infrastructure developments including high speed rail

Opportunities and future outlook

Attractions and Activities

Tourist attractions with a shopping focus

Korean culture and gastronomy with strong appeal

Events mark the calendar

Opportunities and future outlook

Samples

City-Travel-Briefing-Seoul.jpg

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