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Global Briefing

City Travel Briefing – Seoul

Mar 2011

Price: US$2,000

About this Report

About this Report

Seoul is the capital city of South Korea and is the country's most popular destination amongst international tourists. Even during the global economic recession, international arrivals to South Korea continued to see positive growth, and strong growth continued in 2010 thanks to the popularity of Korean culture, known as "Hallyu" with Asian visitors. Seoul continues to invest significantly in developing infrastructure and marketing activities to promote itself internationally.

What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

  • Introduction

Key findings

  • Introduction

The Seoul Brand

Strategic position

  • The Seoul Brand

Household expenditure by region

  • The Seoul Brand

Key Facts

Macro insight

  • Key Facts

SWOT – Seoul

  • Key Facts

Tourism Flows

Tourism overview: international and domestic flows

  • Tourism Flows

Dependence on Japanese and Chinese arrivals

  • Tourism Flows

Leisure arrivals benefit from the Korean wave

  • Tourism Flows

Preferred day trip destination by domestic visitors

  • Tourism Flows

Opportunities and future outlook

  • Tourism Flows

Travel Accommodation

Hotel supply dominated by luxury

  • Travel Accommodation

Hotel supply fails to meet demand

  • Travel Accommodation

Competitive environment – good mix of local and global

  • Travel Accommodation

Opportunities and future outlook

  • Travel Accommodation

Transportation

Getting to Seoul

  • Transportation

Airport profiles: Incheon and Gimpo

  • Transportation

Outbound tourism boosted by growing connectivity

  • Transportation

Infrastructure developments including high speed rail

  • Transportation

Opportunities and future outlook

  • Transportation

Attractions and Activities

Tourist attractions with a shopping focus

  • Attractions and Activities

Korean culture and gastronomy with strong appeal

  • Attractions and Activities

Events mark the calendar

  • Attractions and Activities

Opportunities and future outlook

  • Attractions and Activities

Samples

City-Travel-Briefing-Seoul.jpg

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