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Global Briefing

City Travel Briefing: Sofia

Oct 2010

Price: US$2,000

About this Report

About this Report

Sofia is the cultural, historical, social and economic centre of Bulgaria, however, the city’s strong positioning as a business destination represents a major challenge. Ongoing investment in transport infrastructure and new hotel openings will play a critical part in the city’s tourism future growth potential. This briefing reviews Sofia’s recent tourism performance and efforts to develop its reputation as a leisure destination.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

Key Findings

The Sofia Brand and Strategic Positioning

Brand Attributes

Heritage and Authenticity: Sofia City

The Sofia Brand

Strategic Position

Key Facts and SWOT Analysis

Key Facts: Sofia

SWOT – Sofia

Sofia and the Global Economic Crisis

Inbound Tourism

Inbound Arrivals by Source Country

Leisure Tourism and Consumer Segmentation

Business Travel

Opportunities and Future Outlook – Inbound Tourism

Domestic Tourism

Domestic Tourism

Consumer Segmentation and Spending

Opportunities and Future Outlook - Domestic Tourism

Outbound Tourism

Demographics and Income

Outgoing Segments and Destinations

Opportunities and Future Outlook – Outbound Tourism

Travel Accommodation

Travel Accommodation Supply

Still Bleak in the Short Term

Hotel Sector Segmentation

Competitive Environment

Opportunities and Future Outlook – Travel Accommodation

Transportation

Transportation: Getting to Sofia

Underground System

Infrastructure Developments

Air Sector Performance

Sofia Airport

Opportunities and Future Outlook - Transportation

Tourist Attractions and Activities

Tourist Attractions

Eating Out

Shopping

UNESCO Sites

Cultural Events

Art and Music

Monuments, Architecture, Museums

Access to Nature

Opportunities and Future Outlook – Tourist Attractions

Report Definitions

Definitions

Samples

City Travel Briefing – Sofia.jpg

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