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Global Briefing

City Travel Briefing: Stockholm

Mar 2010

Price: US$2,000

About this Report

About this Report

Stockholm has long been viewed as an exotic but expensive destination. Low-cost carriers and a drop in the value of the Swedish Krona are however gradually changing this image. The financial crisis also benefited the city by making it cheaper in comparison to nearby major tourist destinations. The city offers numerous historic and cultural attractions, shopping and restaurants and a functioning green infrastructure, making Stockholm one of the most dynamic Northern European destinations.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

Key Findings

The Stockholm Brand and Strategic Positioning

Brand Attributes

Branding Dimensions

Strategic Position

Key Facts and SWOT Analysis

Key Facts: Stockholm

SWOT – Stockholm

Stockholm and the Challenges of the Economic Crisis

Inbound Tourism

Inbound Arrivals by Source Country

Spending by Source Country

Leisure Visitors and Consumer Segmentation

Business, and Meetings and Incentives

Opportunities and Future Outlook

Domestic Tourism

Domestic Tourism Trends

Consumer Segmentation and Spending

Opportunities and Future Outlook

Outbound Tourism

Demographics and Income

Outgoing Segments and Destinations

Outbound Purpose of Visit

Opportunities and Future Outlook

Travel Accommodation

Travel Accommodation Supply

Hotel Sector Segmentation

Hotel Sector Performance

Competitive Environment

Hotel Innovation

Case Study: Choice Hotels

Opportunities and Future Outlook

Transportation

Transportation: Getting to Stockholm

Infrastructure Developments

Air Sector Performance

Case Study: Malmö Aviation

Opportunities and Future Outlook

Tourist Attractions and Activities

Tourist Attractions Visitor Numbers

Eating Out and Shopping

Arts and Culture

Sports Events

Trade Events

Opportunities and Future Outlook

Report Definitions

Definitions

Samples

City Travel Briefing – Stockholm.jpg

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