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Global Briefing

City Travel Briefing - Sydney

Jan 2011

Price: US$2,000

About this Report

About this Report

Sydney is the largest, oldest and most cosmopolitan city in Australia and seen as one of the world's most attractive cities. However, a strong Australian dollar as well as the global economic downturn made Sydney a very expensive destination, especially for UK and US visitors, and saw occupancy rates drop. This report covers the factors affecting Sydney’s performance and reviews the city’s efforts to improve its positioning as a holiday destination, for its key markets.

What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

  • Introduction

Key Findings

  • Introduction

The Sydney Brand and Strategic Positioning

Brand Attributes

  • The Sydney Brand and Strategic Positioning

New Campaign for Main Source Market UK

  • The Sydney Brand and Strategic Positioning

Award-Winning City

  • The Sydney Brand and Strategic Positioning

Sydney Among 10 Most Liveable Cities in the World

  • The Sydney Brand and Strategic Positioning

Strategic Position

  • The Sydney Brand and Strategic Positioning

Sydney’s Position in Australia

  • The Sydney Brand and Strategic Positioning

Key Facts and SWOT Analysis

Key Facts

  • Key Facts and SWOT Analysis

SWOT – Sydney

  • Key Facts and SWOT Analysis

Sydney Homes More Expensive than London and New York

  • Key Facts and SWOT Analysis

Australia After the Economic Crisis

  • Key Facts and SWOT Analysis

Sydney Recovering Well After Downturn

  • Key Facts and SWOT Analysis

Inbound Tourism

Inbound Arrivals by Source Country

  • Inbound Tourism

Leisure Tourism

  • Inbound Tourism

Purpose of Visit, Business Trips and Meetings & Incentives

  • Inbound Tourism

International versus Domestic Business Travel to Sydney

  • Inbound Tourism

Opportunities and Future Outlook

  • Inbound Tourism

Domestic Tourism

Domestic Tourism Trends

  • Domestic Tourism

Consumer Segmentation and Spending

  • Domestic Tourism

Opportunities and Future Outlook

  • Domestic Tourism

Outbound Tourism

Demographics and Income

  • Outbound Tourism

Outbound Segments and Destinations

  • Outbound Tourism

Key outbound market: New Zealand

  • Outbound Tourism

Opportunities and Future Outlook

  • Outbound Tourism

Travel Accommodation

Travel Accommodation Supply

  • Travel Accommodation

Travel Accommodation Types

  • Travel Accommodation

Hotel Sector Performance

  • Travel Accommodation

Barangaroo brings new luxury hotel to Sydney harbour

  • Travel Accommodation

Competitive Environment

  • Travel Accommodation

Opportunities and Future Outlook

  • Travel Accommodation

Transportation

Transportation : Getting to Sydney

  • Transportation

Air Sector Performance

  • Transportation

Sydney Airport: Airlines

  • Transportation

Trans-Tasman Route to Benefit Australia and New Zealand

  • Transportation

Opportunities and Future Outlook

  • Transportation

Tourist Attractions and Activities

Tourist Attractions and Visitor Numbers

  • Tourist Attractions and Activities

Shopping and eating out

  • Tourist Attractions and Activities

Tourist Attractions and Activities

Arts and Culture

  • Tourist Attractions and Activities

Recent Sydney Events

  • Tourist Attractions and Activities

Sports Events

  • Tourist Attractions and Activities

Opportunities and Future Outlook

  • Tourist Attractions and Activities

Samples

City Travel Briefing Sydney.jpg

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