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Global Briefing

City Travel Briefing: Sydney

Jan 2011

Price: US$2,000

About this Report

About this Report

Sydney is the largest, oldest and most cosmopolitan city in Australia and seen as one of the world's most attractive cities. However, a strong Australian dollar as well as the global economic downturn made Sydney a very expensive destination, especially for UK and US visitors, and saw occupancy rates drop. This report covers the factors affecting Sydney’s performance and reviews the city’s efforts to improve its positioning as a holiday destination, for its key markets.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

Key Findings

The Sydney Brand and Strategic Positioning

Brand Attributes

New Campaign for Main Source Market UK

Award-Winning City

Sydney Among 10 Most Liveable Cities in the World

Strategic Position

Sydney’s Position in Australia

Key Facts and SWOT Analysis

Key Facts

SWOT – Sydney

Sydney Homes More Expensive than London and New York

Australia After the Economic Crisis

Sydney Recovering Well After Downturn

Inbound Tourism

Inbound Arrivals by Source Country

Leisure Tourism

Purpose of Visit, Business Trips and Meetings & Incentives

International versus Domestic Business Travel to Sydney

Opportunities and Future Outlook

Domestic Tourism

Domestic Tourism Trends

Consumer Segmentation and Spending

Opportunities and Future Outlook

Outbound Tourism

Demographics and Income

Outbound Segments and Destinations

Key outbound market: New Zealand

Opportunities and Future Outlook

Travel Accommodation

Travel Accommodation Supply

Travel Accommodation Types

Hotel Sector Performance

Barangaroo brings new luxury hotel to Sydney harbour

Competitive Environment

Opportunities and Future Outlook

Transportation

Transportation : Getting to Sydney

Air Sector Performance

Sydney Airport: Airlines

Trans-Tasman Route to Benefit Australia and New Zealand

Opportunities and Future Outlook

Tourist Attractions and Activities

Tourist Attractions and Visitor Numbers

Shopping and eating out

Tourist Attractions and Activities

Arts and Culture

Recent Sydney Events

Sports Events

Opportunities and Future Outlook

Samples

City Travel Briefing Sydney.jpg

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