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Global Briefing

City Travel Briefing: Venice

Jul 2012

Price: US$2,000

About this Report

About this Report

Venice boasts a unique tourist offer thanks to its setting and architectural masterpieces. Tourism flows to the city recorded a very strong performance in 2011 and are expected to continue to grow in the coming years. This growth will be driven by the increased popularity of cultural tourism, by the measures implemented by the city council, including infrastructural improvements, and the organization of cultural events. Venice is also expected to benefit from its popularity in BRIC countries.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Table of Contents

Table of Contents

Introduction

Scope

Key findings

The Venice Brand

Strategic Position

Key Facts

Macro insight

SWOT: Venice

Tourism Flows

Tourism overview: International and domestic

Inbound arrivals

Business vs leisure arrivals

Domestic tourism trends

Opportunities and future outlook

Travel Accommodation

Travel accommodation supply and pipeline

Hotel performance

Competitive environment

Opportunities and future outlook

Transportation

Getting to Venice

Infrastructure developments

Leading airports

Outbound tourism trends

The strong relation of Venice with the sea

Opportunities and future outlook

Attractions and Activities

Tourist attractions

Popular activities

Events

Opportunities and future outlook

Definitions

Data parameters and report definitions

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