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Global Briefing

City Travel Briefing: Vienna

Nov 2010

Price: US$2,000

About this Report

About this Report

With its imperial charm, classic architecture and modern lifestyle, Vienna is one of the world's most historic and attractive cities, and boasts a conference infrastructure of the highest standards. However, the global economic downturn made Vienna a very expensive destination, especially for UK and US visitors, and caused hotels to suffer. This briefing covers Vienna’s efforts to improve the city’s positioning as a city break destination.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

Key Findings

The Vienna Brand and Strategic Positioning

Brand Attributes

Vienna Ranks Highly for Quality of Life

Strategic Position in Austria

Strategic Position in Europe

Among the Leaders

Key Facts and SWOT analysis

Key Facts

Key Facts and SWOT Analysis

Vienna and Bratislava: Twin City Region

SWOT – Vienna

Challenges of the Economic Crisis

Positive Outlook after the Downturn

Inbound Tourism

Leisure Tourism and Consumer Segmentation

Inbound Arrivals By Source Country

Business Trips, Meetings and Incentives

Congresses in Vienna

Opportunities and Future Outlook

Domestic Tourism

Domestic Tourism Trends

Opportunities and Future Outlook

Outbound Tourism

Demographics and Income

Outgoing Segments and Destinations

Opportunities and Future Outlook

Travel Accommodation

Travel Accommodation Supply and Hotel Segmentation

Hotel Sector Performance

Increasing Occupancy but Falling Revenues per Night

Competitive Environment

Opportunities and Future Outlook

Transportation

Transportation: Getting to Vienna

Air Sector Performance

Infrastructure Developments

Opportunities and Future Outlook

Tourist Attractions and Activities

Tourist Attractions and Visitor Numbers

The New Vienna

Arts and Cultural Events

Some Cultural Highlights

Eating Out and Shopping

Opportunities and Future Outlook

Samples

City Travel Briefing – Vienna.jpg

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