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Global Briefing

City Travel Briefing: Zurich

Oct 2009

Price: US$2,000

About this Report

About this Report

Zurich is widely known as a top-class destination: an economic and cultural hub with a high-quality of life and one of the best travel systems in the world. How is the city managing its brand given decreasing arrival numbers and an unfavourable exchange rate for the Swiss Franc? The city’s positioning as a wealthy and predominantly business destination is a challenge in times of crisis. This report reviews Zurich’s latest developments, particularly the city’s efforts to progress sustainably.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Executive Summary

Key Findings

The Zurich Brand and Strategic Positioning

The Zurich Leisure Brand: "Downtown Switzerland"

The Zurich Business Brand: "Expanding Business Horizons"

Branding Dimensions of Zurich Brands

The Zurich Strategic Positioning

Key Facts and SWOT Analysis

Key Facts: Zurich

The Population: Multilingualism, Diversity and Rich Culture

Zurich Second Richest City in the World (by Personal Earnings)

SWOT – Zurich

Challenges of the Economic Crisis

Zurich's Tourism Industry Is Not Immune to the Crisis: Part 1

Zurich's Tourism Industry Is Not Immune to the Crisis: Part 2

Inbound Tourism

Inbound Arrivals: Growth Trend

Spending of Zurich Visitors

Leisure Visitors

Three Out of Four Visitors Come for Business

Domestic Tourism

Zurich Among Leading Destinations on the Domestic Market

Nature, Sightseeing and Indulging in the Rich Local Cuisine

Outbound Tourism

Outgoing Segments and Destinations

Outbound Purpose of Visit

Travel Accommodation

Travel Accommodation Supply and Hotel Sector Segmentation

Hotel Sector Performance: Stable Market, but Declining

Hotel Development

Competitive Environment

Transportation

Getting to Zurich

Air Sector Performance: Zurich Airport

Case Study: Swiss International Air Lines

Air Travel and the EU

Infrastructure Developments

Promising Future for Travel Infrastructure

Tourist Attractions and Activities

Tourist Attractions and Visitor Numbers

Eating Out and Shopping

Creative Business: Kramer Gastronomy

Sihlcity: Zurich's New City Within a City

Arts and Culture: Festivals

Nature on the Doorstep

Sports Events

Zurich Venues for Trade Events and Conferences

Trade Events and Conferences: Part 1

Trade Events and Conferences: Part 2

Future Developments

Samples

City Travel Briefing – Zurich.jpg

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