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Company Profile

Clarins SA in Beauty and Personal Care

Jul 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Clarins SA delivers a detailed strategic analysis of the company's business, examining its performance in the Beauty and Personal Care market and the global economy.

Company and market share data provide a detailed look at the financial position of Clarins SA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Clarins SA This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Clarins SA provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Beauty and Personal Care research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope

Scope

Strategic Evaluation

Key company facts

SWOT: Clarins SA

Strategic objectives and challenges

Competitive Positioning

Geographic bias holds Clarins back

Little movement at the top

Gradual consolidation

Market Assessment

Strong premium orientation

Need to develop more balanced geographic profile

Geographic and Category Opportunities

UK stands out in Western European skin care

Significant anti-ageing potential in the US

China a key market

Opportunity to tap into “natural” demand in China

South Korea offers good growth potential

Growth prospects in other Asian countries

Intense competition in French fragrances

Lagging behind in US fragrances

Undermined by rivals’ expansion in key emerging markets

Brazil: A mass-orientated fragrances market

Opportunities for expansion in China

Looking to Swarovski to establish Russian presence

Potential to build on skin care focus in colour cosmetics

Strong focus on skin care in men’s grooming

Lacking presence in key men’s skin care markets

Potential for cross-category development in sun care

Brand Strategy

Brand strategy assessment

Clarins looking to modernise and diversify

Operations

Limited production and distribution reflect premium positioning

Recommendations

Product integration and geographic expansion

Samples

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