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Podcast

Fashion Friday: How Coca-Cola Mastered Fashion Brand Licensing

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Coca-Cola's brand image, as an obvious symbol of Americana, Western consumerism and pop culture is a powerful icon. The brand has worked tirelessly through product placement and designer collaboration to make Diet Coke the it-drink of the fashion industry. This podcast examines why the fashion industry is interested in soft drinks and the marketing tactics that helped Coke achieve this status, from packaging innovation and personal relationships to product history.

Jun 2015| Listen

Podcast

Influencers and Their Impact on Consumer Trends and Buying Habits

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Online influencers, whether popular vloggers or celebrities touting lifestyle brands, have massive impact on like-minded consumers buying habits. These influencers and their audience are digital natives who have no qualms using the internet to buy products from abroad that are not available in their local markets, blurring the boundaries of regional economies.

Jun 2015| Listen

Videocast

Food Intolerance Booming in Western Europe

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Strong growth seen for food intolerance products in Western European markets, as penetration of this category continues to go beyond its core target audience

Jun 2015| Watch

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