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Euromonitor Analysis


K-Beauty Mania Hits the US


The home of smartphones, K-dramas and K-pop, South Korea is now exporting its beauty products outside of Asia. While, it all started with BB creams which exploded around the world, cushion compact foundations that blend colour with skin care benefits and sleeping masks you wear overnight are now hitting the shelves. Korean beauty products offer the latest in technology, cute packaging, and affordable prices and have moved beyond ethnic Korean grocers to Target, Sephora, and Urban Outfitters.

May 2015| Watch


Four Factors Influencing the Seafood Market in Western Europe


Euromonitor's research has identified four key areas driving growth and product demand in fresh and processed fish in Western Europe. Research Analyst, Wiebke Shoon, discusses consumer education, distribution, health positioning and sustainability in more depth as they relate to the future of fish and seafood industry.

May 2015| Watch


How is Ath-Leisure Impacting the Denim Market?


Women’s jeans grew by 4% in current value terms in 2014, a decrease from the 6% growth in 2013. This is a direct result of the growing popularity of the ath-leisure trend, as more women are shunning jeans in favour of sports-inspired fashion. In order to encourage consumers to make more frequent purchases, denim manufacturers will need to make innovative and exciting product launches that either align with fashion trends or cater to overarching macroeconomic trends.

May 2015| Watch

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