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Euromonitor Analysis

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Connected appliances should address consumers’ need – Part II: Pricing Strategy

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It is advisable for the price premium of a connected appliance to be matched with the benefits accumulated over its replacement cycle to consumers. Benefits in tangible values, such as energy savings, can be quantified, whereas convenience can be measured by price sensitivity surveys as a guide for pricing. Manufacturers should strengthen collaboration with online retailers to fully exploit the potential of the online services to maximise the convenience to users of connected appliances.

May 2016| Watch

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Institutional Country Overview: Japan

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Euromonitor International expects energy, mining and utilities (1% CAGR) to exhibit the highest establishment growth among institutional channels from 2015 to 2020. Membership organisations represents the channel ranked the highest in total establishments (third globally).

May 2016| Explore

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Connected appliances should address consumers’ need – Part I: Development Strategy

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The development of all connected appliance features as they move towards becoming smart appliances sharply increases technology complexity and costs, which results in expensive pricing that not all consumers can afford. Different consumer segments have different preferences on functions. The manufacturers should therefore conduct conjoint surveys to identify the pattern differences in function preferences among targeted segments in targeted regions, and follow a modular approach for development.

May 2016| Watch

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