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Videocast

Chanel Selling Cosmetics Brand Bourjois to Coty

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Coty has bid for Chanel’s masstige make-up brand, Bourjois, in an all-share deal worth about US$239 million, making Chanel a stakeholder in Coty, with a 4.2% share. Coty’s enlarged colour cosmetics portfolio, with its predominantly mass price positioning, is getting aligned for emerging market expansion, targeting a wide consumer base with relative weak spending power and strong cultural roots for colour cosmetics use.

Oct 2014| Watch

Podcast

Trends in Digital Advertising

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In this podcast, we discuss up-and-coming digital advertizing markets, digital and mobile innovations and future prospects for the industry.

Oct 2014| Listen

Podcast

The Power of Online Consumer Reviews

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Consumers listen to and trust their peers more than the brands they are purchasing from. The new post-recessionary consumer is more cautious than their predecessors and will rarely make a purchase without checking out other consumers' opinions first. More brands are building up their social media presence as a tactic to connect with these online consumers directly and to collect these reviews to feature on their websites.

Oct 2014| Listen

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