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Company Profile

Clorox Co, The in Home Care

Oct 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Clorox Co, The delivers a detailed strategic analysis of the company's business, examining its performance in the Home Care market and the global economy.

Company and market share data provide a detailed look at the financial position of Clorox Co, The, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Clorox Co, The This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Clorox Co, The provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Home Care research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Home care slows growth for Clorox

Quarterly data shows Clorox picking up the pace

SWOT: Clorox Co, The

Strategic objectives and challenges

Clorox needs an alternative to replace Sierra Club’s endorsement

Competitive Positioning

Clorox losing share thanks to geographic and category narrowness

Product mix limits Clorox’s potential

One step forwards, two steps back

Market Assessment

Laundry may offer opportunity

Emerging markets offset weakness in traditional ones

Geographic and Category Opportunities

US too large and affluent to turn away from

Softly, softly approach - safe, for now

Limited presence in key growth markets

Surface care in Latin America could respond to innovation

Bleach boom to go on in Latin America

Brazil entry an appropriate target

Brazil offers strong growth prospects

The problem with bleach

Laundry care offers room for product development

Brand Strategy

Brand portfolio fragments as US sales slow

Clorox still dominates portfolio

Operations

Clorox Co, The: Global operations

Recommendations

Expand portfolio across categories and regions

Samples

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