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Company Profile

Coach Inc in Personal Accessories

Nov 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Coach Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Bags and Luggage market and the global economy.

Company and market share data provide a detailed look at the financial position of Coach Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Coach Inc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Coach Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Bags and Luggage research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Coach remains reliant on US but fast growing in China

Coach enjoys another strong year

North American sales slow in late in 2012

SWOT: Coach Inc

Key strategic challenges and objectives

Competitive Positioning

Top 10 dominated by luxury in personal accessories

Coach outperforms, driven by US market in 2011

Market Assessment

China to dwarf all others in personal accessories growth

Coach focuses almost entirely on bags and luggage

Coach looks to reduce reliance on US market

Category and Geographic O pportunities

Pursue e-commerce strategy to minimise expansion costs in China

Category and Geographic Opportunities

Economic concerns will continue to stifle Western Europe

Consider Turkey for new market entry

Target upper-middle-class aspirational consumers in China

Weakness in Chinese men’s watches should be addressed

Coach faces stronger competition in US market from Michael Kors

Coach becomes more aggressive in targeting men

Brand Strategy

Coach looks to social media to attract fashionphiles

Coach seeks to establish true luxury brand with Reed Krakoff

O perations

Coach seeks to regain control over its retail distribution

Recommendations

Key priority is in Chinese market

Report Definitions

Definitions

Samples

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