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Country Report

Belgium Flag Coffee in Belgium

| Pages: 25

Price: US$990

About this Report

Executive Summary

TRENDS

  • In off-trade coffee, fresh ground coffee pods remained the most important trend in 2015. While standard fresh ground coffee declined by 4% in volume in 2015, fresh ground coffee pods recorded 10% retail volume growth.

COMPETITIVE LANDSCAPE

  • Douwe Egberts was the leading branded player in coffee in Belgium in 2015, accounting for a 34% retail volume share. The company has purchased brands which used to be popular in Belgium, such as Jacobs and Chat Noir. Belgian consumers are conservative, with some customers choosing to shop at supermarkets that sell Jacobs coffee. However, Douwe Egberts slowly lost share towards the end of the review period. The company’s strategy is to offer a product for every segment, with Chat Noir as a budget product, Douwe Egberts as a mid-range coffee and Jacobs as a premium product. This strategy was no longer effective by the end of the review period. These three products are still regarded as mid-range in a category which is evolving towards increased polarisation.

PROSPECTS

  • Coffee is expected to record a retail volume CAGR of 1% CAGR over the forecast period. Volume growth will remain sluggish due to the consumption switch towards fresh ground coffee pods.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Coffee industry in Belgium with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Coffee industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.

The Coffee in Belgium market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Coffee in Belgium?
  • What are the major brands in Belgium?
  • How significant is vending in coffee distribution?
  • How does the increasing number of speciality coffee shops impact retail sales of coffee?
  • How are coffee pods performing in Belgium?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Table of Contents

Coffee in Belgium - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Retail Sales of Coffee by Category: Volume 2010-2015
  • Table 2 Retail Sales of Coffee by Category: Value 2010-2015
  • Table 3 Retail Sales of Coffee by Category: % Volume Growth 2010-2015
  • Table 4 Retail Sales of Coffee by Category: % Value Growth 2010-2015
  • Table 5 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Value 2010-2015
  • Table 6 Retail Sales of Fresh Ground Coffee by Standard vs Pods: % Value 2010-2015
  • Table 7 Retail Sales of Instant Coffee by Type: % Value Breakdown 2010-2015
  • Table 8 NBO Company Shares of Coffee: % Retail Value 2011-2015
  • Table 9 LBN Brand Shares of Coffee: % Retail Value 2012-2015
  • Table 10 Forecast Retail Sales of Coffee by Category: Volume 2015-2020
  • Table 11 Forecast Retail Sales of Coffee by Category: Value 2015-2020
  • Table 12 Forecast Retail Sales of Coffee by Category: % Volume Growth 2015-2020
  • Table 13 Forecast Retail Sales of Coffee by Category: % Value Growth 2015-2020
  • Table 14 Forecast Retail Sales of Fresh Ground Coffee by Standard vs Pods: % Value 2015-2020

Coffee in Belgium - Company Profiles

Koffie F Rombouts NV in Hot Drinks (Belgium)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Koffie F Rombouts NV: Key Facts
  • Summary 2 Koffie F Rombouts NV: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Koffie F Rombouts NV: Competitive Position 2015

Hot Drinks in Belgium - Industry Context

EXECUTIVE SUMMARY

Polarisation of hot drinks

Inflationary price rises and the slow economic recovery place manufacturers under pressure in coffee and hot chocolate

Hot drinks is a consolidated market in Belgium

Innovation is concentrated in foodservice

A positive performance is expected over the forecast period

KEY TRENDS AND DEVELOPMENTS

The trade in coffee and cocoa and its inflationary effect on prices

The divide between north and south and its influence on hot drinks

The reinvention of tea and coffee in foodservice

The growing trend of polarisation

MARKET DATA

  • Table 15 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2010-2015
  • Table 16 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2010-2015
  • Table 17 Retail Sales of Hot Drinks by Category: Volume 2010-2015
  • Table 18 Retail Sales of Hot Drinks by Category: Value 2010-2015
  • Table 19 Retail Sales of Hot Drinks by Category: % Volume Growth 2010-2015
  • Table 20 Retail Sales of Hot Drinks by Category: % Value Growth 2010-2015
  • Table 21 Foodservice Sales of Hot Drinks by Category: Volume 2010-2015
  • Table 22 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2010-2015
  • Table 23 Total Sales of Hot Drinks by Category: Total Volume 2010-2015
  • Table 24 Total Sales of Hot Drinks by Category: % Total Volume Growth 2010-2015
  • Table 25 NBO Company Shares of Hot Drinks: % Retail Value 2011-2015
  • Table 26 LBN Brand Shares of Hot Drinks: % Retail Value 2012-2015
  • Table 27 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2010-2015
  • Table 28 Retail Distribution of Hot Drinks by Format: % Volume 2010-2015
  • Table 29 Retail Distribution of Hot Drinks by Format and Category: % Volume 2015
  • Table 30 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2015-2020
  • Table 31 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2015-2020
  • Table 32 Forecast Retail Sales of Hot Drinks by Category: Volume 2015-2020
  • Table 33 Forecast Retail Sales of Hot Drinks by Category: Value 2015-2020
  • Table 34 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2015-2020
  • Table 35 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2015-2020
  • Table 36 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2015-2020
  • Table 37 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2015-2020
  • Table 38 Forecast Total Sales of Hot Drinks by Category: Total Volume 2015-2020
  • Table 39 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2015-2020

APPENDIX

Production/Import/Export Data

  • Table 40 Imports of Hot Drinks 2013-2015
  • Table 41 Exports of Hot Drinks 2013-2015

SOURCES

  • Summary 4 Research Sources

Segmentation

This market research report includes the following:

  • Coffee
    • Fresh Coffee
      • Fresh Coffee Beans
      • Fresh Ground Coffee
        • Fresh Ground Coffee Pods
        • Standard Fresh Ground Coffee
    • Instant Coffee
      • Instant Decaffeinated Coffee
      • Instant Standard Coffee

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Decaffeinated vs Regular
  • Hard Vs Soft
  • Off-trade vs On-trade
  • Pricing
  • Products by Ingredient
  • Standard vs Pods

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail cups volume
  • Retail cups volume % growth
  • Retail cups volume per capita
  • Foodservice cups volume
  • Foodservice cups volume % growth
  • Foodservice cups volume per capita
  • Total cups volume
  • Total cups volume % growth
  • Total cups volume per capita
  • Retail brewed volume
  • Retail brewed volume % growth
  • Retail brewed volume per capita
  • Foodservice brewed volume
  • Foodservice brewed volume % growth
  • Foodservice brewed volume per capita
  • Total brewed volume
  • Total brewed volume % growth
  • Total brewed volume per capita

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