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Country Report

Belgium Flag Coffee in Belgium

| Pages: 22

Price: US$1,000

About this Report

Executive Summary

TRENDS

  • The trend towards more natural and premium products in coffee has led Belgian consumers to favour superior tasting products which offer a true gourmet coffee experience. This trend favours sales of both fresh coffee beans and fresh ground coffee pods.

COMPETITIVE LANDSCAPE

  • Douwe Egberts led coffee in Belgium in 2014. However, the company’s value performance in 2014 was static overall, mainly due to the declining popularity of its coffee pods which are compatible with Senseo coffee machines. Other Douwe Egberts brands within fresh coffee beans and fresh ground coffee pods, such as L’Or, meanwhile, continued to perform very well towards the end of the review period. The company announced in May 2014 a merger of its activities with Mondelez which has the Grand’Mère brand.

PROSPECTS

  • Coffee in Belgium is expected to record volume growth and value growth at constant 2014 prices over the forecast period. The strongly-rooted trend towards more natural and premium products and the rising demand for products which can deliver a gourmet coffee experience are likely to remain evident during the forecast period, with an especially positive effect expected on sales of products which respond to these changes in consumer demand, such as fresh coffee beans and fresh ground coffee pods.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Coffee industry in Belgium with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Coffee industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.

The Coffee in Belgium market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Coffee in Belgium?
  • What are the major brands in Belgium?
  • How significant is vending in coffee distribution?
  • How does the increasing number of speciality coffee shops impact retail sales of coffee?
  • How are coffee pods performing in Belgium?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Table of Contents

Coffee in Belgium - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Retail Sales of Coffee by Category: Volume 2009-2014
  • Table 2 Retail Sales of Coffee by Category: Value 2009-2014
  • Table 3 Retail Sales of Coffee by Category: % Volume Growth 2009-2014
  • Table 4 Retail Sales of Coffee by Category: % Value Growth 2009-2014
  • Table 5 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Value 2009-2014
  • Table 6 Retail Sales of Fresh Ground Coffee by Standard vs Pods: % Value 2009-2014
  • Table 7 Retail Sales of Instant Coffee by Type: % Value Breakdown 2009-2014
  • Table 8 NBO Company Shares of Coffee: % Retail Value 2010-2014
  • Table 9 LBN Brand Shares of Coffee: % Retail Value 2011-2014
  • Table 10 Forecast Retail Sales of Coffee by Category: Volume 2014-2019
  • Table 11 Forecast Retail Sales of Coffee by Category: Value 2014-2019
  • Table 12 Forecast Retail Sales of Coffee by Category: % Volume Growth 2014-2019
  • Table 13 Forecast Retail Sales of Coffee by Category: % Value Growth 2014-2019
  • Table 14 Forecast Retail Sales of Fresh Ground Coffee by Standard vs Pods: % Value 2014-2019

Coffee in Belgium - Company Profiles

Koffie F Rombouts NV in Hot Drinks (Belgium)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Koffie F Rombouts NV: Key Facts
  • Summary 2 Koffie F Rombouts NV: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Koffie F Rombouts NV: Competitive Position 2014

Hot Drinks in Belgium - Industry Context

EXECUTIVE SUMMARY

Hot drinks benefits from the stable economic climate

Concerns about coffee production in Latin America lead to rises in unit prices

Hot drinks in Belgium remains dominated by multinationals

Better experience through “slow coffee” and “single origin” coffee

Positive performance expected during the forecast period

KEY TRENDS AND DEVELOPMENTS

Slow recovery of the on-trade channel due to stabilisation in foodservice

Improved consumer experience through “single origin” drinks

Concerns about coffee production in Latin America lead to rises in unit prices

MARKET DATA

  • Table 15 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2009-2014
  • Table 16 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2009-2014
  • Table 17 Retail Sales of Hot Drinks by Category: Volume 2009-2014
  • Table 18 Retail Sales of Hot Drinks by Category: Value 2009-2014
  • Table 19 Retail Sales of Hot Drinks by Category: % Volume Growth 2009-2014
  • Table 20 Retail Sales of Hot Drinks by Category: % Value Growth 2009-2014
  • Table 21 Foodservice Sales of Hot Drinks by Category: Volume 2009-2014
  • Table 22 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2009-2014
  • Table 23 Total Sales of Hot Drinks by Category: Total Volume 2009-2014
  • Table 24 Total Sales of Hot Drinks by Category: % Total Volume Growth 2009-2014
  • Table 25 NBO Company Shares of Hot Drinks: % Retail Value 2010-2014
  • Table 26 LBN Brand Shares of Hot Drinks: % Retail Value 2011-2014
  • Table 27 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2009-2014
  • Table 28 Retail Distribution of Hot Drinks by Format: % Volume 2009-2014
  • Table 29 Retail Distribution of Hot Drinks by Format and Category: % Volume 2014
  • Table 30 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2014-2019
  • Table 31 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2014-2019
  • Table 32 Forecast Retail Sales of Hot Drinks by Category: Volume 2014-2019
  • Table 33 Forecast Retail Sales of Hot Drinks by Category: Value 2014-2019
  • Table 34 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2014-2019
  • Table 35 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2014-2019
  • Table 36 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2014-2019
  • Table 37 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2014-2019
  • Table 38 Forecast Total Sales of Hot Drinks by Category: Total Volume 2014-2019
  • Table 39 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2014-2019

APPENDIX

Production/Import/Export Data

SOURCES

  • Summary 4 Research Sources

Segmentation

This market research report includes the following:

  • Coffee
    • Fresh Coffee
      • Fresh Coffee Beans
      • Fresh Ground Coffee
        • Fresh Ground Coffee Pods
        • Standard Fresh Ground Coffee
    • Instant Coffee
      • Instant Decaffeinated Coffee
      • Instant Standard Coffee

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Off-trade vs On-trade
  • Standard vs Pods
  • Decaffeinated vs Regular

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail cups volume
  • Retail cups volume % growth
  • Retail cups volume per capita
  • Foodservice cups volume
  • Foodservice cups volume % growth
  • Foodservice cups volume per capita
  • Total cups volume
  • Total cups volume % growth
  • Total cups volume per capita
  • Retail brewed volume
  • Retail brewed volume % growth
  • Retail brewed volume per capita
  • Foodservice brewed volume
  • Foodservice brewed volume % growth
  • Foodservice brewed volume per capita
  • Total brewed volume
  • Total brewed volume % growth
  • Total brewed volume per capita

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