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Country Report

Coffee in Belgium

Price: US$900

About this Report

Executive Summary

TRENDS

  • Premiumisation and convenience continued to be the leading factors affecting off-trade coffee sales in 2012. Fresh ground coffee pods represented the most dynamic element in Belgian coffee with the market dominated by Nestlé Belgilux with its premium brand Nespresso and Douwe Egberts with its extended Senseo range, and the recent introduction of L’Or Espresso capsules, which are similar to Nespresso capsules. Manufacturers of smaller brands such as Rombouts and Lavazza have also introduced capsules similar to Nespresso, with brand names such as Oh Espresso and A Modo Mio.

COMPETITIVE LANDSCAPE

  • Belgian coffee is dominated by internationally-owned companies Douwe Egberts and Nestlé Belgilux. The only original Belgian coffee brand, Rombouts, accounted for only a small value share of 2% in 2012. Helped by a successful introduction into coffee pods, Rombouts posted a growing retail value share for the first time in years in 2012.

PROSPECTS

  • Coffee sales in Belgium should develop further in terms of increased demand for high-quality coffee. This is expected to lead to more variety and increased adaptation to the environment in which the coffee is to be consumed. In other words, matching the type of coffee to the environment, and, as such, demonstrating the vital trends of individualisation, premiumisation and variation.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Coffee industry in Belgium with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Coffee industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.

The Coffee in Belgium market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Coffee in Belgium?
  • What are the major brands in Belgium?
  • How significant is vending in coffee distribution?
  • How does the increasing number of speciality coffee shops impact retail sales of coffee?
  • How are coffee pods performing in Belgium?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Table of Contents

Coffee in Belgium - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Retail Sales of Coffee by Category: Volume 2007-2012
  • Table 2 Retail Sales of Coffee by Category: Value 2007-2012
  • Table 3 Retail Sales of Coffee by Category: % Volume Growth 2007-2012
  • Table 4 Retail Sales of Coffee by Category: % Value Growth 2007-2012
  • Table 5 Fresh Ground Coffee: Standard Vs Pods % Value Analysis 2007-2012
  • Table 6 Instant Coffee by Type: % Value Breakdown 2007-2012
  • Table 7 Coffee Company Shares by Retail Value 2008-2012
  • Table 8 Coffee Brand Shares by Retail Value 2009-2012
  • Table 9 Forecast Retail Sales of Coffee by Category: Volume 2012-2017
  • Table 10 Forecast Retail Sales of Coffee by Category: Value 2012-2017
  • Table 11 Forecast Retail Sales of Coffee by Category: % Volume Growth 2012-2017
  • Table 12 Forecast Retail Sales of Coffee by Category: % Value Growth 2012-2017
  • Table 13 Fresh Ground Coffee: Forecast Standard Vs Pods % Value Analysis 2012-2017

Coffee in Belgium - Company Profiles

Koffie F Rombouts NV in Hot Drinks (Belgium)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Koffie F Rombouts NV: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Koffie F Rombouts NV: Competitive Position 2012

Hot Drinks in Belgium - Industry Context

EXECUTIVE SUMMARY

Hot drinks in Belgium continues to grow in 2012

Premiumisation, variation and quality drive hot drinks

Multinationals still control Belgian hot drinks amidst rise of private label

Supermarkets extends its lead amidst growing presence of internet retailing

Convenience and health awareness to be future sales drivers

KEY TRENDS AND DEVELOPMENTS

Within a dominant coffee culture, tea and other hot drinks consumption starts to emerge

Convenience and premiumisation ensure success of pods

Private label products on the rise in a category dominated by multinationals

Raw coffee prices are stabilised to help encourage volume growth

Health awareness and organic products feature more strongly in hot drinks

MARKET DATA

  • Table 14 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2007-2012
  • Table 15 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2007-2012
  • Table 16 Retail Sales of Hot Drinks by Category: Volume 2007-2012
  • Table 17 Retail Sales of Hot Drinks by Category: Value 2007-2012
  • Table 18 Retail Sales of Hot Drinks by Category: % Volume Growth 2007-2012
  • Table 19 Retail Sales of Hot Drinks by Category: % Value Growth 2007-2012
  • Table 20 Foodservice Sales of Hot Drinks by Category: Volume 2007-2012
  • Table 21 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2007-2012
  • Table 22 Total Sales of Hot Drinks by Category: Total Volume 2007-2012
  • Table 23 Total Sales of Hot Drinks by Category: % Total Volume Growth 2007-2012
  • Table 24 Hot Drinks Company Shares by Retail Value 2008-2012
  • Table 25 Hot Drinks Brand Shares by Retail Value 2009-2012
  • Table 26 Penetration of Private Label by Category 2007-2012
  • Table 27 Sales of Hot Drinks by Distribution Format: % Analysis 2007-2012
  • Table 28 Sales of Hot Drinks by Category and Distribution Format: % Analysis 2012
  • Table 29 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2012-2017
  • Table 30 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2012-2017
  • Table 31 Forecast Retail Sales of Hot Drinks by Category: Volume 2012-2017
  • Table 32 Forecast Retail Sales of Hot Drinks by Category: Value 2012-2017
  • Table 33 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
  • Table 34 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
  • Table 35 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2012-2017
  • Table 36 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2012-2017
  • Table 37 Forecast Total Sales of Hot Drinks by Category: Total Volume 2012-2017
  • Table 38 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017

APPENDIX

Production/Import/Export Data

  • Table 39 Production/Imports/Exports/Apparent Consumption of Hot Drinks by Category 2008-2013

SOURCES

  • Summary 3 Research Sources

Segmentation

This market research report includes the following:

  • Coffee
    • Fresh Coffee
      • Fresh Coffee Beans
      • Fresh Ground Coffee
        • Fresh Ground Coffee Pods
        • Standard Fresh Ground Coffee
    • Instant Coffee
      • Instant Standard Coffee
      • Instant Decaffeinated Coffee

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Foodservice Distribution
  • Off-trade vs On-trade
  • Standard vs Pods
  • Decaffeinated vs Regular

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail rtd volume
  • Retail rtd volume % growth
  • Retail rtd volume per capita
  • Foodservice rtd volume
  • Foodservice rtd volume % growth
  • Foodservice rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Retail cups volume
  • Retail cups volume % growth
  • Retail cups volume per capita
  • Foodservice cups volume
  • Foodservice cups volume % growth
  • Foodservice cups volume per capita
  • Total cups volume
  • Total cups volume % growth
  • Total cups volume per capita

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