print

Country Report

China Flag Coffee in China

| Pages: 30

Price: US$1,000

About this Report

Executive Summary

TRENDS

  • In late 2013, Nestlé introduced the Dolce Gusto coffee machine, which was warmly welcomed by the market. Apart from the attractive prices of the machine and the coffee pods it uses, Dolce Gusto provides consumers with multi-flavoured, high-quality beverages, making it more popular than previous coffee machines such as Nespresso. Seeing Dolce Gusto’s success, other brands followed. For example, Lavazza, which used to focus on the foodservice market, also developed its household coffee machine, which has a higher selling price and more expensive pods.

COMPETITIVE LANDSCAPE

  • Nestlé (China) Ltd still ranked top in instant coffee market in 2014 because of its attractive product portfolio, well-organised channel management, competitive promotional campaigns and well-received advertisements. Over the review period, Nestlé enlarged its product portfolio by adding Caramel Latte to its Guancang Italian coffee range. One of Nestlé’s strategic pillars is the broadening of distribution to increase consumption opportunities. Its multi-channel strategy, ranging from traditional retailers to modern grocery and online, especially targets impulse opportunities, such as street vendors, kiosks and vending machines, which are vital to, for example, instant coffee and RTD coffee sales. The company hired Hanhan, a popular Chinese writer, to star in its TV commercials, which helped it gain popularity.

PROSPECTS

  • With more foreign coffee brands, competition in coffee intensified. Seeing this, some manufacturers turned to niche markets. In late 2013, Changzhou Super Coffee Beverage Co Ltd introduced its new product Super Cup, which is a paper-cup packaged instant coffee that aims to become the leader in this niche. Not long after that, Hainan Haikou Lisheng Coffee & Foods Co Ltd sued Super Coffee for plagiarising the outer packing of its product PACA coffee but failed to win the case. With other brands offering similar products, paper-cup packaged instant coffee is believed to have strong growth potential.

Samples (FAQs about samples):

doc_pdf.png Sample Coffee Market Research Report

doc_excel_table.png Sample Coffee Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Coffee industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Coffee industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Coffee in China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Coffee in China?
  • What are the major brands in China?
  • How significant is vending in coffee distribution?
  • How does the increasing number of speciality coffee shops impact retail sales of coffee?
  • How are coffee pods performing in China?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Table of Contents

Coffee in China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Retail Sales of Coffee by Category: Volume 2009-2014
  • Table 2 Retail Sales of Coffee by Category: Value 2009-2014
  • Table 3 Retail Sales of Coffee by Category: % Volume Growth 2009-2014
  • Table 4 Retail Sales of Coffee by Category: % Value Growth 2009-2014
  • Table 5 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Value 2009-2014
  • Table 6 Retail Sales of Fresh Ground Coffee by Standard vs Pods: % Value 2009-2014
  • Table 7 Retail Sales of Instant Coffee by Type: % Value Breakdown 2009-2014
  • Table 8 NBO Company Shares of Coffee: % Retail Value 2010-2014
  • Table 9 LBN Brand Shares of Coffee: % Retail Value 2011-2014
  • Table 10 Forecast Retail Sales of Coffee by Category: Volume 2014-2019
  • Table 11 Forecast Retail Sales of Coffee by Category: Value 2014-2019
  • Table 12 Forecast Retail Sales of Coffee by Category: % Volume Growth 2014-2019
  • Table 13 Forecast Retail Sales of Coffee by Category: % Value Growth 2014-2019
  • Table 14 Forecast Retail Sales of Fresh Ground Coffee by Standard vs Pods: % Value 2014-2019

Hot Drinks in China - Industry Context

EXECUTIVE SUMMARY

Mid-market products flourishing

Leading hot drinks companies invest more in flavour innovations

Nestlé (China) Ltd maintains the top position in hot drinks in 2014

Weak sales for first soy capsule

Hot drinks will see slower growth over the forecast period

KEY TRENDS AND DEVELOPMENTS

Flavour innovation becomes a focus for leading manufacturers

Manufacturers no longer limited by traditional distribution channels

Mid-market hot drinks products are flourishing

TERRITORY KEY TRENDS AND DEVELOPMENTS

East China

Mid China

North and Northeast China

Northwest China

South China

Southwest China

MARKET DATA

  • Table 15 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2009-2014
  • Table 16 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2009-2014
  • Table 17 Retail Sales of Hot Drinks by Category: Volume 2009-2014
  • Table 18 Retail Sales of Hot Drinks by Category: Value 2009-2014
  • Table 19 Retail Sales of Hot Drinks by Category: % Volume Growth 2009-2014
  • Table 20 Retail Sales of Hot Drinks by Category: % Value Growth 2009-2014
  • Table 21 Foodservice Sales of Hot Drinks by Category: Volume 2009-2014
  • Table 22 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2009-2014
  • Table 23 Total Sales of Hot Drinks by Category: Total Volume 2009-2014
  • Table 24 Total Sales of Hot Drinks by Category: % Total Volume Growth 2009-2014
  • Table 25 Retail Sales of Hot Drinks by Region: Volume 2009-2014
  • Table 26 Retail Sales of Hot Drinks by Region: Value 2009-2014
  • Table 27 Retail Sales of Hot Drinks by Region: % Volume Growth 2009-2014
  • Table 28 Retail Sales of Hot Drinks by Region: % Value Growth 2009-2014
  • Table 29 Foodservice Sales of Hot Drinks by Region: Volume 2009-2014
  • Table 30 Foodservice Sales of Hot Drinks by Region: % Volume Growth 2009-2014
  • Table 31 Total Sales of Hot Drinks by Region: Total Volume 2009-2014
  • Table 32 Total Sales of Hot Drinks by Region: % Total Volume Growth 2009-2014
  • Table 33 NBO Company Shares of Hot Drinks: % Retail Value 2010-2014
  • Table 34 LBN Brand Shares of Hot Drinks: % Retail Value 2011-2014
  • Table 35 Retail Distribution of Hot Drinks by Format: % Volume 2009-2014
  • Table 36 Retail Distribution of Hot Drinks by Format and Category: % Volume 2014
  • Table 37 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2014-2019
  • Table 38 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2014-2019
  • Table 39 Forecast Retail Sales of Hot Drinks by Category: Volume 2014-2019
  • Table 40 Forecast Retail Sales of Hot Drinks by Category: Value 2014-2019
  • Table 41 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2014-2019
  • Table 42 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2014-2019
  • Table 43 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2014-2019
  • Table 44 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2014-2019
  • Table 45 Forecast Total Sales of Hot Drinks by Category: Total Volume 2014-2019
  • Table 46 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2014-2019
  • Table 47 Forecast Retail Sales of Hot Drinks by Region: Volume 2014-2019
  • Table 48 Forecast Retail Sales of Hot Drinks by Region: Value 2014-2019
  • Table 49 Forecast Retail Sales of Hot Drinks by Region: % Volume Growth 2014-2019
  • Table 50 Forecast Retail Sales of Hot Drinks by Region: % Value Growth 2014-2019
  • Table 51 Forecast Foodservice Sales of Hot Drinks by Region: Volume 2014-2019
  • Table 52 Forecast Foodservice Sales of Hot Drinks by Region: % Volume Growth 2014-2019
  • Table 53 Forecast Total Sales of Hot Drinks by Region: Total Volume 2014-2019
  • Table 54 Forecast Total Sales of Hot Drinks by Region: % Total Volume Growth 2014-2019

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Coffee
    • Fresh Coffee
      • Fresh Coffee Beans
      • Fresh Ground Coffee
        • Fresh Ground Coffee Pods
        • Standard Fresh Ground Coffee
    • Instant Coffee
      • Instant Decaffeinated Coffee
      • Instant Standard Coffee

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Off-trade vs On-trade
  • Standard vs Pods
  • Decaffeinated vs Regular

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail cups volume
  • Retail cups volume % growth
  • Retail cups volume per capita
  • Foodservice cups volume
  • Foodservice cups volume % growth
  • Foodservice cups volume per capita
  • Total cups volume
  • Total cups volume % growth
  • Total cups volume per capita
  • Retail brewed volume
  • Retail brewed volume % growth
  • Retail brewed volume per capita
  • Foodservice brewed volume
  • Foodservice brewed volume % growth
  • Foodservice brewed volume per capita
  • Total brewed volume
  • Total brewed volume % growth
  • Total brewed volume per capita

print

Recently Viewed Items more ›

    Want to find out more about this report?

    If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!
    Our site uses cookies to improve functionality. Continue if you are happy with this or learn how to manage cookies by clicking here