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Country Report

Coffee in China

| Pages: 44

Price: US$900

About this Report

Executive Summary

TRENDS

  • In 2012, the total volume growth of coffee was 10%, which was slightly slower than that in the previous year. Although China witnessed economic decline in the review period, the boom in the coffee culture in many cities helped to spur consumer interest in coffee and stimulated consumption growth. The development of coffee shops, including chained and independent cafés, spread the coffee culture, which is a very popular lifestyle in urban areas.

COMPETITIVE LANDSCAPE

  • Nestlé continued to hold the leading position in terms of off-trade value sales with 72% share. The company’s success can be attributed to its long-term research and development as well as frequent marketing activities and wide distribution coverage. The company also benefited from high levels of brand reputation in China. Nestlé also witnessed the largest increase in value sales in 2012.

PROSPECTS

  • Total volume sales of coffee are expected to increase by a CAGR of 9% over the forecast period. The per capita coffee consumption is expected to continue increasing with growing urbanisation as well as busier lifestyles, which will continue to promote the rise of the coffee culture in China. In addition, manufacturers are expected to introduce more new product to stimulate the market. The growing coffee culture in the country through the opening of cafés will continue to encourage sales of coffee in on-trade channels as well as off-trade channels. In addition, rising income and consumer sophistication over the forecast period are likely to result in the growing acceptance of premium coffee, which will boost value growth of coffee sales.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Coffee industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Coffee industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Coffee in China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Coffee in China?
  • What are the major brands in China?
  • How significant is vending in coffee distribution?
  • How does the increasing number of speciality coffee shops impact retail sales of coffee?
  • How are coffee pods performing in China?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Table of Contents

Coffee in China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Retail Sales of Coffee by Category: Volume 2007-2012
  • Table 2 Retail Sales of Coffee by Category: Value 2007-2012
  • Table 3 Retail Sales of Coffee by Category: % Volume Growth 2007-2012
  • Table 4 Retail Sales of Coffee by Category: % Value Growth 2007-2012
  • Table 5 Fresh Ground Coffee: Standard Vs Pods % Value Analysis 2007-2012
  • Table 6 Instant Coffee by Type: % Value Breakdown 2007-2012
  • Table 7 Coffee Company Shares by Retail Value 2008-2012
  • Table 8 Coffee Brand Shares by Retail Value 2009-2012
  • Table 9 Forecast Retail Sales of Coffee by Category: Volume 2012-2017
  • Table 10 Forecast Retail Sales of Coffee by Category: Value 2012-2017
  • Table 11 Forecast Retail Sales of Coffee by Category: % Volume Growth 2012-2017
  • Table 12 Forecast Retail Sales of Coffee by Category: % Value Growth 2012-2017
  • Table 13 Fresh Ground Coffee: Forecast Standard Vs Pods % Value Analysis 2012-2017

Coffee in China - Company Profiles

Nestlé (China) Ltd in Hot Drinks (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Nestlé (China) Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Nestlé (China) Ltd: Competitive Position 2012

Hot Drinks in China - Industry Context

EXECUTIVE SUMMARY

Hot drinks continues to present a slowdown in growth

Premiumisation boosts high-end products in hot drinks

Nestlé retains its lead in the highly fragmented hot drinks landscape

Slowdown in growth trend for convenience stores and internet retailing

The future looks promising for on-trade sales

Tea-drinking in tea houses remains prevalent among young urbanites

Sales of gift boxes boom in hot drinks

Segmentation in terms of functionality creates dynamism in hot drinks

The on-trade presents opportunities for players

Convenience remains one of the main drivers

TERRITORY KEY TRENDS AND DEVELOPMENTS

East China

Mid China

North and Northeast China

Northwest China

South China

Southwest China

MARKET DATA

  • Table 14 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2007-2012
  • Table 15 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2007-2012
  • Table 16 Retail Sales of Hot Drinks by Category: Volume 2007-2012
  • Table 17 Retail Sales of Hot Drinks by Category: Value 2007-2012
  • Table 18 Retail Sales of Hot Drinks by Category: % Volume Growth 2007-2012
  • Table 19 Retail Sales of Hot Drinks by Category: % Value Growth 2007-2012
  • Table 20 Foodservice Sales of Hot Drinks by Category: Volume 2007-2012
  • Table 21 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2007-2012
  • Table 22 Total Sales of Hot Drinks by Category: Total Volume 2007-2012
  • Table 23 Total Sales of Hot Drinks by Category: % Total Volume Growth 2007-2012
  • Table 24 Retail Sales of Hot Drinks by Region: Volume 2007-2012
  • Table 25 Retail Sales of Hot Drinks by Region: Value 2007-2012
  • Table 26 Retail Sales of Hot Drinks by Region: % Volume Growth 2007-2012
  • Table 27 Retail Sales of Hot Drinks by Region: % Value Growth 2007-2012
  • Table 28 Foodservice Sales of Hot Drinks by Region: Volume 2007-2012
  • Table 29 Foodservice Sales of Hot Drinks by Region: % Volume Growth 2007-2012
  • Table 30 Total Sales of Hot Drinks by Region: Total Volume 2007-2012
  • Table 31 Total Sales of Hot Drinks by Region: % Total Volume Growth 2007-2012
  • Table 32 Hot Drinks Company Shares by Retail Value 2008-2012
  • Table 33 Hot Drinks Brand Shares by Retail Value 2009-2012
  • Table 34 Sales of Hot Drinks by Distribution Format: % Analysis 2007-2012
  • Table 35 Sales of Hot Drinks by Category and Distribution Format: % Analysis 2012
  • Table 36 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2012-2017
  • Table 37 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2012-2017
  • Table 38 Forecast Retail Sales of Hot Drinks by Category: Volume 2012-2017
  • Table 39 Forecast Retail Sales of Hot Drinks by Category: Value 2012-2017
  • Table 40 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
  • Table 41 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
  • Table 42 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2012-2017
  • Table 43 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2012-2017
  • Table 44 Forecast Total Sales of Hot Drinks by Category: Total Volume 2012-2017
  • Table 45 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017
  • Table 46 Forecast Retail Sales of Hot Drinks by Region: Volume 2012-2017
  • Table 47 Forecast Retail Sales of Hot Drinks by Region: Value 2012-2017
  • Table 48 Forecast Retail Sales of Hot Drinks by Region: % Volume Growth 2012-2017
  • Table 49 Forecast Retail Sales of Hot Drinks by Region: % Value Growth 2012-2017
  • Table 50 Forecast Foodservice Sales of Hot Drinks by Region: Volume 2012-2017
  • Table 51 Forecast Foodservice Sales of Hot Drinks by Region: % Volume Growth 2012-2017
  • Table 52 Forecast Total Sales of Hot Drinks by Region: Total Volume 2012-2017
  • Table 53 Forecast Total Sales of Hot Drinks by Region: % Total Volume Growth 2012-2017

DEFINITIONS

SOURCES

  • Summary 3 Research Sources

Segmentation

This market research report includes the following:

  • Coffee
    • Fresh Coffee
      • Fresh Coffee Beans
      • Fresh Ground Coffee
        • Fresh Ground Coffee Pods
        • Standard Fresh Ground Coffee
    • Instant Coffee
      • Instant Standard Coffee
      • Instant Decaffeinated Coffee

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Distribution
  • Analysis by type
  • Decaffeinated vs regular
  • Foodservice distribution
  • Off-trade vs on-trade
  • Pricing
  • Standard vs pods

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail rtd volume
  • Retail rtd volume % growth
  • Retail rtd volume per capita
  • Foodservice rtd volume
  • Foodservice rtd volume % growth
  • Foodservice rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Retail cups volume
  • Retail cups volume % growth
  • Retail cups volume per capita
  • Foodservice cups volume
  • Foodservice cups volume % growth
  • Foodservice cups volume per capita
  • Total cups volume
  • Total cups volume % growth
  • Total cups volume per capita

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