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Country Report

China Flag Coffee in China

| Pages: 41

Price: US$900

About this Report

Executive Summary

TRENDS

  • The rising coffee culture as well as the popularity of coffee shops in the first and second tier cities helped to boost the performance of coffee in the review period. Instant coffee already has fixed consumer groups in developed cities due to long-term consumer education by leading companies, but lacks opportunity for further growing because of its high maturity. Thus, leading coffee companies were penetrating into third and fourth tier cities as well as rural areas, because they saw great potential in these areas. Meanwhile, fresh coffee was usually chosen by loyal coffee fans.

COMPETITIVE LANDSCAPE

  • Nestlé remained the leading player in coffee in 2013. As the pioneer in Chinese coffee, Nestlé enjoyed very high awareness and also extended its distribution network nationwide, which penetrated into the rural market as well. In terms of flavours, classic 3-in-1 instant coffee is maintained as the major product, but Nestlé is also actively launching new flavours and also trading up to the mid- and high-end market. For example, the Nescafé Guancang series (premium selection) has four flavours including white coffee, mocha, cappuccino and latte, which are packed in sophisticated-looking folding cartons and sold at RMB3/unit, which is double the price of classic 3-in-1 coffee sold at RMB1.5/unit commonly. Nestlé is also bringing in a new era by introducing and strongly advertising coffee pods in China.

PROSPECTS

  • Country of origin of coffee beans is expected to be emphasised in the forecast period. Taking coffee consumption habits from Western countries as references, people choose coffee more by its original country and flavour instead of the coffee brand. The market is showing a sign that Chinese consumers care more about these factors with more people enjoying drinking a cup of coffee. Especially in on-trade channels, such as McDonald’s, country of origin of coffee beans has been highlighted during advertising and also on coffee packaging. This trend is already quite common for fresh coffee, and is expected to be more commonly introduced in instant coffee as a method for products to trade up and undergo premiumisation.

Samples (FAQs about samples):

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Overview

Discover the latest market trends and uncover sources of future market growth for the Coffee industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Coffee industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Coffee in China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Coffee in China?
  • What are the major brands in China?
  • How significant is vending in coffee distribution?
  • How does the increasing number of speciality coffee shops impact retail sales of coffee?
  • How are coffee pods performing in China?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Table of Contents

Coffee in China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Retail Sales of Coffee by Category: Volume 2008-2013
  • Table 2 Retail Sales of Coffee by Category: Value 2008-2013
  • Table 3 Retail Sales of Coffee by Category: % Volume Growth 2008-2013
  • Table 4 Retail Sales of Coffee by Category: % Value Growth 2008-2013
  • Table 5 Retail Sales of Fresh Ground Coffee by Standard vs Pods: % Value 2008-2013
  • Table 6 Retail Sales of Instant Coffee by Type: % Value Breakdown 2008-2013
  • Table 7 NBO Company Shares of Coffee: % Retail Value 2009-2013
  • Table 8 LBN Brand Shares of Coffee: % Retail Value 2010-2013
  • Table 9 Forecast Retail Sales of Coffee by Category: Volume 2013-2018
  • Table 10 Forecast Retail Sales of Coffee by Category: Value 2013-2018
  • Table 11 Forecast Retail Sales of Coffee by Category: % Volume Growth 2013-2018
  • Table 12 Forecast Retail Sales of Coffee by Category: % Value Growth 2013-2018
  • Table 13 Forecast Retail Sales of Fresh Ground Coffee by Standard vs Pods: % Value 2013-2018

Coffee in China - Company Profiles

Nestlé (China) Ltd in Hot Drinks (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Nestlé (China) Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Nestlé (China) Ltd: Competitive Position 2013

Hot Drinks in China - Industry Context

EXECUTIVE SUMMARY

Hot drinks continues to present deceleration in growth

The stricter government policy decelerates the growth of high-end hot drinks

Nestlé remains its leader position in 2013

Store-based retailing remains the key channel but internet retailing sees rapid growth

Saturation will lead to slower forecast growth

KEY TRENDS AND DEVELOPMENTS

Anticorruption government policy cuts down the rapid growth of high-end hot drinks

External competition has negative impact on hot drinks

Hot drinks records great potential in third tier and fourth tier cities

TERRITORY KEY TRENDS AND DEVELOPMENTS

East China

Mid China

North and Northeast China

Northwest China

South China

Southwest China

MARKET DATA

  • Table 14 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2008-2013
  • Table 15 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2008-2013
  • Table 16 Retail Sales of Hot Drinks by Category: Volume 2008-2013
  • Table 17 Retail Sales of Hot Drinks by Category: Value 2008-2013
  • Table 18 Retail Sales of Hot Drinks by Category: % Volume Growth 2008-2013
  • Table 19 Retail Sales of Hot Drinks by Category: % Value Growth 2008-2013
  • Table 20 Foodservice Sales of Hot Drinks by Category: Volume 2008-2013
  • Table 21 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2008-2013
  • Table 22 Total Sales of Hot Drinks by Category: Total Volume 2008-2013
  • Table 23 Total Sales of Hot Drinks by Category: % Total Volume Growth 2008-2013
  • Table 24 Retail Sales of Hot Drinks by Region: Volume 2008-2013
  • Table 25 Retail Sales of Hot Drinks by Region: Value 2008-2013
  • Table 26 Retail Sales of Hot Drinks by Region: % Volume Growth 2008-2013
  • Table 27 Retail Sales of Hot Drinks by Region: % Value Growth 2008-2013
  • Table 28 Foodservice Sales of Hot Drinks by Region: Volume 2008-2013
  • Table 29 Foodservice Sales of Hot Drinks by Region: % Volume Growth 2008-2013
  • Table 30 Total Sales of Hot Drinks by Region: Total Volume 2008-2013
  • Table 31 Total Sales of Hot Drinks by Region: % Total Volume Growth 2008-2013
  • Table 32 NBO Company Shares of Hot Drinks: % Retail Value 2009-2013
  • Table 33 LBN Brand Shares of Hot Drinks: % Retail Value 2010-2013
  • Table 34 Retail Distribution of Hot Drinks by Format: % Volume 2008-2013
  • Table 35 Retail Distribution of Hot Drinks by Format and Category: % Volume 2013
  • Table 36 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2013-2018
  • Table 37 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2013-2018
  • Table 38 Forecast Retail Sales of Hot Drinks by Category: Volume 2013-2018
  • Table 39 Forecast Retail Sales of Hot Drinks by Category: Value 2013-2018
  • Table 40 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2013-2018
  • Table 41 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2013-2018
  • Table 42 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2013-2018
  • Table 43 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2013-2018
  • Table 44 Forecast Total Sales of Hot Drinks by Category: Total Volume 2013-2018
  • Table 45 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2013-2018
  • Table 46 Forecast Retail Sales of Hot Drinks by Region: Volume 2013-2018
  • Table 47 Forecast Retail Sales of Hot Drinks by Region: Value 2013-2018
  • Table 48 Forecast Retail Sales of Hot Drinks by Region: % Volume Growth 2013-2018
  • Table 49 Forecast Retail Sales of Hot Drinks by Region: % Value Growth 2013-2018
  • Table 50 Forecast Foodservice Sales of Hot Drinks by Region: Volume 2013-2018
  • Table 51 Forecast Foodservice Sales of Hot Drinks by Region: % Volume Growth 2013-2018
  • Table 52 Forecast Total Sales of Hot Drinks by Region: Total Volume 2013-2018
  • Table 53 Forecast Total Sales of Hot Drinks by Region: % Total Volume Growth 2013-2018

APPENDIX

DEFINITIONS

SOURCES

  • Summary 3 Research Sources

Segmentation

This market research report includes the following:

  • Coffee
    • Fresh Coffee
      • Fresh Coffee Beans
      • Fresh Ground Coffee
        • Fresh Ground Coffee Pods
        • Standard Fresh Ground Coffee
    • Instant Coffee
      • Instant Standard Coffee
      • Instant Decaffeinated Coffee

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Foodservice Distribution
  • Off-trade vs On-trade
  • Standard vs Pods
  • Decaffeinated vs Regular

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail cups volume
  • Retail cups volume % growth
  • Retail cups volume per capita
  • Foodservice cups volume
  • Foodservice cups volume % growth
  • Foodservice cups volume per capita
  • Total cups volume
  • Total cups volume % growth
  • Total cups volume per capita
  • Retail brewed volume
  • Retail brewed volume % growth
  • Retail brewed volume per capita
  • Foodservice brewed volume
  • Foodservice brewed volume % growth
  • Foodservice brewed volume per capita
  • Total brewed volume
  • Total brewed volume % growth
  • Total brewed volume per capita

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