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Country Report

China Flag Coffee in China

| Pages: 28

Price: US$990

About this Report

Executive Summary

TRENDS

  • Retail sales of coffee continued to slow in both volume and current value terms in 2015 due to saturation in instant coffee, which accounted for around 99% of overall retail volume sales in China, particularly in first-tier cities. Instant coffee recorded retail volume growth of just 3% in 2015, this being much slower than the 10% gain registered in 2011 and also the review period average of 6%.

COMPETITIVE LANDSCAPE

  • Nestlé (China) Ltd continued to dominate coffee in China in 2015, commanding a value share of 72%, down slightly from 73% in 2014 due to fiercer competition from new players. Nevertheless, the company recorded positive value sales growth in 2015 as it benefited from a strong foothold in instant coffee through Nescafé and robust growth in fresh coffee pods through its Nespresso brand.

PROSPECTS

  • Coffee is expected to post both steady volume and value growth over the forecast period, with this underpinned by healthy demand from coffee enthusiasts. Fresh coffee is expected to register the best performance over the forecast period, posting a retail volume CAGR of 17% and a value CAGR of 22% at constant 2015 prices thanks to consumers trading up to higher quality products.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Coffee industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Coffee industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Coffee in China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Coffee in China?
  • What are the major brands in China?
  • How significant is vending in coffee distribution?
  • How does the increasing number of speciality coffee shops impact retail sales of coffee?
  • How are coffee pods performing in China?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Table of Contents

Coffee in China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Retail Sales of Coffee by Category: Volume 2010-2015
  • Table 2 Retail Sales of Coffee by Category: Value 2010-2015
  • Table 3 Retail Sales of Coffee by Category: % Volume Growth 2010-2015
  • Table 4 Retail Sales of Coffee by Category: % Value Growth 2010-2015
  • Table 5 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Value 2010-2015
  • Table 6 Retail Sales of Fresh Ground Coffee by Standard vs Pods: % Value 2010-2015
  • Table 7 Retail Sales of Instant Coffee by Type: % Value Breakdown 2010-2015
  • Table 8 NBO Company Shares of Coffee: % Retail Value 2011-2015
  • Table 9 LBN Brand Shares of Coffee: % Retail Value 2012-2015
  • Table 10 Forecast Retail Sales of Coffee by Category: Volume 2015-2020
  • Table 11 Forecast Retail Sales of Coffee by Category: Value 2015-2020
  • Table 12 Forecast Retail Sales of Coffee by Category: % Volume Growth 2015-2020
  • Table 13 Forecast Retail Sales of Coffee by Category: % Value Growth 2015-2020
  • Table 14 Forecast Retail Sales of Fresh Ground Coffee by Standard vs Pods: % Value 2015-2020

Hot Drinks in China - Industry Context

EXECUTIVE SUMMARY

Growth slows due to rising RTD and foodservice sales

Consumers attracted to healthier choices in hot drinks

Da Yi Tea Group leads a fragmented hot drinks market in 2015

Lack of significant new product development to boost sales

Steady forecast period performance expected

KEY TRENDS AND DEVELOPMENTS

RTD drinks and foodservice sales take share from hot drinks

Polarised development of premium products in hot drinks

Rising health awareness drives consumers towards healthier choices

TERRITORY KEY TRENDS AND DEVELOPMENTS

East China

Mid China

North and Northeast China

Northwest China

South China

Southwest China

MARKET DATA

  • Table 15 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2010-2015
  • Table 16 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2010-2015
  • Table 17 Retail Sales of Hot Drinks by Category: Volume 2010-2015
  • Table 18 Retail Sales of Hot Drinks by Category: Value 2010-2015
  • Table 19 Retail Sales of Hot Drinks by Category: % Volume Growth 2010-2015
  • Table 20 Retail Sales of Hot Drinks by Category: % Value Growth 2010-2015
  • Table 21 Foodservice Sales of Hot Drinks by Category: Volume 2010-2015
  • Table 22 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2010-2015
  • Table 23 Total Sales of Hot Drinks by Category: Total Volume 2010-2015
  • Table 24 Total Sales of Hot Drinks by Category: % Total Volume Growth 2010-2015
  • Table 25 Retail Sales of Hot Drinks by Region: Volume 2010-2015
  • Table 26 Retail Sales of Hot Drinks by Region: Value 2010-2015
  • Table 27 Retail Sales of Hot Drinks by Region: % Volume Growth 2010-2015
  • Table 28 Retail Sales of Hot Drinks by Region: % Value Growth 2010-2015
  • Table 29 Foodservice Sales of Hot Drinks by Region: Volume 2010-2015
  • Table 30 Foodservice Sales of Hot Drinks by Region: % Volume Growth 2010-2015
  • Table 31 Total Sales of Hot Drinks by Region: Total Volume 2010-2015
  • Table 32 Total Sales of Hot Drinks by Region: % Total Volume Growth 2010-2015
  • Table 33 NBO Company Shares of Hot Drinks: % Retail Value 2011-2015
  • Table 34 LBN Brand Shares of Hot Drinks: % Retail Value 2012-2015
  • Table 35 Retail Distribution of Hot Drinks by Format: % Volume 2010-2015
  • Table 36 Retail Distribution of Hot Drinks by Format and Category: % Volume 2015
  • Table 37 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2015-2020
  • Table 38 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2015-2020
  • Table 39 Forecast Retail Sales of Hot Drinks by Category: Volume 2015-2020
  • Table 40 Forecast Retail Sales of Hot Drinks by Category: Value 2015-2020
  • Table 41 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2015-2020
  • Table 42 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2015-2020
  • Table 43 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2015-2020
  • Table 44 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2015-2020
  • Table 45 Forecast Total Sales of Hot Drinks by Category: Total Volume 2015-2020
  • Table 46 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2015-2020
  • Table 47 Forecast Retail Sales of Hot Drinks by Region: Volume 2015-2020
  • Table 48 Forecast Retail Sales of Hot Drinks by Region: Value 2015-2020
  • Table 49 Forecast Retail Sales of Hot Drinks by Region: % Volume Growth 2015-2020
  • Table 50 Forecast Retail Sales of Hot Drinks by Region: % Value Growth 2015-2020
  • Table 51 Forecast Foodservice Sales of Hot Drinks by Region: Volume 2015-2020
  • Table 52 Forecast Foodservice Sales of Hot Drinks by Region: % Volume Growth 2015-2020
  • Table 53 Forecast Total Sales of Hot Drinks by Region: Total Volume 2015-2020
  • Table 54 Forecast Total Sales of Hot Drinks by Region: % Total Volume Growth 2015-2020

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Coffee
    • Fresh Coffee
      • Fresh Coffee Beans
      • Fresh Ground Coffee
        • Fresh Ground Coffee Pods
        • Standard Fresh Ground Coffee
    • Instant Coffee
      • Instant Decaffeinated Coffee
      • Instant Standard Coffee

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Decaffeinated vs Regular
  • Hard Vs Soft
  • Off-trade vs On-trade
  • Pricing
  • Products by Ingredient
  • Standard vs Pods

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail cups volume
  • Retail cups volume % growth
  • Retail cups volume per capita
  • Foodservice cups volume
  • Foodservice cups volume % growth
  • Foodservice cups volume per capita
  • Total cups volume
  • Total cups volume % growth
  • Total cups volume per capita
  • Retail brewed volume
  • Retail brewed volume % growth
  • Retail brewed volume per capita
  • Foodservice brewed volume
  • Foodservice brewed volume % growth
  • Foodservice brewed volume per capita
  • Total brewed volume
  • Total brewed volume % growth
  • Total brewed volume per capita

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