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Country Report

Colombia Flag Coffee in Colombia

| Pages: 26

Price: US$900

About this Report

Executive Summary

TRENDS

  • Coffee performed well in 2014, with total volume growth of 3%, based on a number of long- and short-term factors such as continued increases in disposable income, new product developments (such as Nescafé Dolce Gusto pods by Nestlé de Colombia) and promotional campaigns to increase domestic consumption (such as those conducted via the programme Toma Café).

COMPETITIVE LANDSCAPE

  • Industria Colombiana de Café SA (Colcafé) retained its lead with a value share of 54% in 2014. The company is well positioned in standard fresh ground coffee with its brand Café Sello Rojo and in instant coffee with Colcafé, which are both viewed as traditional brands. The company is part of the main packaged food holding company in Colombia, Grupo Nutresa, which has a powerful distribution network, allowing these brands to reach independent small grocers. The company has also introduced smaller sized products in order to reach low-income groups.

PROSPECTS

  • Over the forecast period, coffee will continue to grow, posting a 3% CAGR in volume terms due to the continued increase in consumer base and a wider portfolio of products, such as reduced-sugar coffee.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Coffee industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Coffee industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Coffee in Colombia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Coffee in Colombia?
  • What are the major brands in Colombia?
  • How significant is vending in coffee distribution?
  • How does the increasing number of speciality coffee shops impact retail sales of coffee?
  • How are coffee pods performing in Colombia?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Table of Contents

Coffee in Colombia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Retail Sales of Coffee by Category: Volume 2009-2014
  • Table 2 Retail Sales of Coffee by Category: Value 2009-2014
  • Table 3 Retail Sales of Coffee by Category: % Volume Growth 2009-2014
  • Table 4 Retail Sales of Coffee by Category: % Value Growth 2009-2014
  • Table 5 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Value 2009-2014
  • Table 6 Retail Sales of Fresh Ground Coffee by Standard vs Pods: % Value 2009-2014
  • Table 7 Retail Sales of Instant Coffee by Type: % Value Breakdown 2009-2014
  • Table 8 NBO Company Shares of Coffee: % Retail Value 2010-2014
  • Table 9 LBN Brand Shares of Coffee: % Retail Value 2011-2014
  • Table 10 Forecast Retail Sales of Coffee by Category: Volume 2014-2019
  • Table 11 Forecast Retail Sales of Coffee by Category: Value 2014-2019
  • Table 12 Forecast Retail Sales of Coffee by Category: % Volume Growth 2014-2019
  • Table 13 Forecast Retail Sales of Coffee by Category: % Value Growth 2014-2019
  • Table 14 Forecast Retail Sales of Fresh Ground Coffee by Standard vs Pods: % Value 2014-2019

Coffee in Colombia - Company Profiles

Industria Colombiana de Café SA (Colcafé) in Hot Drinks (Colombia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Industria Colombiana de Café SA (Colcafé): Key Facts
  • Summary 2 Industria Colombiana de Café SA (Colcafé): Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Industria Colombiana de Café SA (Colcafé): Competitive Position 2014

Torrecafé Aguila Roja y Cía Ltda in Hot Drinks (Colombia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Torrecafé Aguila Roja y Cía LTDA: Key Facts
  • Summary 5 Torrecafé Aguila Roja y Cía LTDA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 Torrecafé Aguila Roja y Cía LTDA: Competitive Position 2014

Hot Drinks in Colombia - Industry Context

EXECUTIVE SUMMARY

Premium products show a very strong performance and gain visibility

Foodservice plays a complementary role to retail sales

Grupo Nutresa remains the market leader by far

Launches centre around instant preparation

Functionality and health and wellness will be key elements over the forecast period

KEY TRENDS AND DEVELOPMENTS

Premium products set the pace for hot drinks overall

Instant products dominate key 2014 launches

Foodservice is playing a complementary role to retail sales

MARKET DATA

  • Table 15 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2009-2014
  • Table 16 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2009-2014
  • Table 17 Retail Sales of Hot Drinks by Category: Volume 2009-2014
  • Table 18 Retail Sales of Hot Drinks by Category: Value 2009-2014
  • Table 19 Retail Sales of Hot Drinks by Category: % Volume Growth 2009-2014
  • Table 20 Retail Sales of Hot Drinks by Category: % Value Growth 2009-2014
  • Table 21 Foodservice Sales of Hot Drinks by Category: Volume 2009-2014
  • Table 22 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2009-2014
  • Table 23 Total Sales of Hot Drinks by Category: Total Volume 2009-2014
  • Table 24 Total Sales of Hot Drinks by Category: % Total Volume Growth 2009-2014
  • Table 25 NBO Company Shares of Hot Drinks: % Retail Value 2010-2014
  • Table 26 LBN Brand Shares of Hot Drinks: % Retail Value 2011-2014
  • Table 27 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2009-2014
  • Table 28 Retail Distribution of Hot Drinks by Format: % Volume 2009-2014
  • Table 29 Retail Distribution of Hot Drinks by Format and Category: % Volume 2014
  • Table 30 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2014-2019
  • Table 31 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2014-2019
  • Table 32 Forecast Retail Sales of Hot Drinks by Category: Volume 2014-2019
  • Table 33 Forecast Retail Sales of Hot Drinks by Category: Value 2014-2019
  • Table 34 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2014-2019
  • Table 35 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2014-2019
  • Table 36 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2014-2019
  • Table 37 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2014-2019
  • Table 38 Forecast Total Sales of Hot Drinks by Category: Total Volume 2014-2019
  • Table 39 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2014-2019

APPENDIX

Production/Import/Export Data

  • Table 40 Production/Imports/Exports/Apparent Consumption of Hot Drinks by Category 2009-2014

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Coffee
    • Fresh Coffee
      • Fresh Coffee Beans
      • Fresh Ground Coffee
        • Fresh Ground Coffee Pods
        • Standard Fresh Ground Coffee
    • Instant Coffee
      • Instant Decaffeinated Coffee
      • Instant Standard Coffee

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Off-trade vs On-trade
  • Standard vs Pods
  • Decaffeinated vs Regular

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail cups volume
  • Retail cups volume % growth
  • Retail cups volume per capita
  • Foodservice cups volume
  • Foodservice cups volume % growth
  • Foodservice cups volume per capita
  • Total cups volume
  • Total cups volume % growth
  • Total cups volume per capita
  • Retail brewed volume
  • Retail brewed volume % growth
  • Retail brewed volume per capita
  • Foodservice brewed volume
  • Foodservice brewed volume % growth
  • Foodservice brewed volume per capita
  • Total brewed volume
  • Total brewed volume % growth
  • Total brewed volume per capita

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