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Country Report

Croatia Flag Coffee in Croatia

| Pages: 22

Price: US$900

About this Report

Executive Summary

TRENDS

  • With 4 kilograms of coffee per capita, Croatia does not stick out among European countries; it belongs somewhere in the middle. However, calculating the time Croatians spend consuming coffee, alongside other social activities, would place the country above average in terms of “café society” indicators. Because of deep rooted habits, it was difficult for any of the new formats to set foot in coffee; therefore, this made the achievement of fresh ground coffee pods and coffee-2-go (coffe in plastic cups to be consumed on the go) in 2013 all the more impressive. It may as well be that those innovative formats have managed to secure themselves a permanent post among the few “acceptable” ways to consume coffee in Croatia.

COMPETITIVE LANDSCAPE

  • Local player Franck continued to lead overall coffee in 2013, claiming a retail value share of 46% and a clear leadership in fresh coffee with 65%. In addition to its reasonable prices, the company’s leadership is built on its longstanding presence in Croatia and the strong reputation for quality enjoyed by its eponymous brand. Franck also offers the Gloria brand, which was brought into its coffee portfolio with the acquisition of Tombia doo in 2009. The company is also trying to gain a stronger position in instant coffee, where it ranked third in 2013 with retail volume and value share of 5%.

PROSPECTS

  • The forecast period is predicted to bring greater variety, simply due to the fact that Croatia is now in the EU. This makes it easier to import brands from the EU, but will also divert some attention of multinationals towards Croatia, now being an integral part of the common market.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Coffee industry in Croatia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Coffee industry in Croatia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Coffee in Croatia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Coffee in Croatia?
  • What are the major brands in Croatia?
  • How significant is vending in coffee distribution?
  • How does the increasing number of speciality coffee shops impact retail sales of coffee?
  • How are coffee pods performing in Croatia?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Table of Contents

Coffee in Croatia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Retail Sales of Coffee by Category: Volume 2008-2013
  • Table 2 Retail Sales of Coffee by Category: Value 2008-2013
  • Table 3 Retail Sales of Coffee by Category: % Volume Growth 2008-2013
  • Table 4 Retail Sales of Coffee by Category: % Value Growth 2008-2013
  • Table 5 Retail Sales of Instant Coffee by Type: % Value Breakdown 2008-2013
  • Table 6 NBO Company Shares of Coffee: % Retail Value 2009-2013
  • Table 7 LBN Brand Shares of Coffee: % Retail Value 2010-2013
  • Table 8 Forecast Retail Sales of Coffee by Category: Volume 2013-2018
  • Table 9 Forecast Retail Sales of Coffee by Category: Value 2013-2018
  • Table 10 Forecast Retail Sales of Coffee by Category: % Volume Growth 2013-2018
  • Table 11 Forecast Retail Sales of Coffee by Category: % Value Growth 2013-2018

Coffee in Croatia - Company Profiles

Atlantic Grupa dd in Hot Drinks (Croatia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Atlantic Grupa dd: Key Facts
  • Summary 2 Atlantic Grupa dd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Atlantic Grupa dd: Competitive Position 2013

Franck dd in Hot Drinks (Croatia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Franck dd: Key Facts
  • Summary 5 Franck dd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 Franck dd: Competitive Position 2013

Hot Drinks in Croatia - Industry Context

EXECUTIVE SUMMARY

Hot drinks slowly moves out of trouble

New formats continue to try and penetrate hot drinks

Local companies continue to set the pace

Importance of on-trade crucial for sales

Slow growth ahead, questionable performance of new formats

MARKET DATA

  • Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2008-2013
  • Table 13 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2008-2013
  • Table 14 Retail Sales of Hot Drinks by Category: Volume 2008-2013
  • Table 15 Retail Sales of Hot Drinks by Category: Value 2008-2013
  • Table 16 Retail Sales of Hot Drinks by Category: % Volume Growth 2008-2013
  • Table 17 Retail Sales of Hot Drinks by Category: % Value Growth 2008-2013
  • Table 18 Foodservice Sales of Hot Drinks by Category: Volume 2008-2013
  • Table 19 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2008-2013
  • Table 20 Total Sales of Hot Drinks by Category: Total Volume 2008-2013
  • Table 21 Total Sales of Hot Drinks by Category: % Total Volume Growth 2008-2013
  • Table 22 NBO Company Shares of Hot Drinks: % Retail Value 2009-2013
  • Table 23 LBN Brand Shares of Hot Drinks: % Retail Value 2010-2013
  • Table 24 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2008-2013
  • Table 25 Retail Distribution of Hot Drinks by Format: % Volume 2008-2013
  • Table 26 Retail Distribution of Hot Drinks by Format and Category: % Volume 2013
  • Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2013-2018
  • Table 28 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2013-2018
  • Table 29 Forecast Retail Sales of Hot Drinks by Category: Volume 2013-2018
  • Table 30 Forecast Retail Sales of Hot Drinks by Category: Value 2013-2018
  • Table 31 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2013-2018
  • Table 32 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2013-2018
  • Table 33 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2013-2018
  • Table 34 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2013-2018
  • Table 35 Forecast Total Sales of Hot Drinks by Category: Total Volume 2013-2018
  • Table 36 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2013-2018

APPENDIX

Production/import/export data

  • Table 37 Production/Imports/Exports/Apparent Consumption of Hot Drinks by Category 2012

DEFINITIONS

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Coffee
    • Fresh Coffee
      • Fresh Coffee Beans
      • Fresh Ground Coffee
        • Fresh Ground Coffee Pods
        • Standard Fresh Ground Coffee
    • Instant Coffee
      • Instant Standard Coffee
      • Instant Decaffeinated Coffee

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Foodservice Distribution
  • Off-trade vs On-trade

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail cups volume
  • Retail cups volume % growth
  • Retail cups volume per capita
  • Foodservice cups volume
  • Foodservice cups volume % growth
  • Foodservice cups volume per capita
  • Total cups volume
  • Total cups volume % growth
  • Total cups volume per capita
  • Retail brewed volume
  • Retail brewed volume % growth
  • Retail brewed volume per capita
  • Foodservice brewed volume
  • Foodservice brewed volume % growth
  • Foodservice brewed volume per capita
  • Total brewed volume
  • Total brewed volume % growth
  • Total brewed volume per capita

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