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Country Report

France Flag Coffee in France

| Pages: 28

Price: US$900

About this Report

Executive Summary

TRENDS

  • In 2013, off-trade volume sales of coffee saw little movement compared to 2012. Coffee already has a high penetration in French households and its consumer base is ageing. Nevertheless, the category gained added value thanks to the success of individually-packaged products, particularly fresh ground coffee pods, which are relatively expensive and for which demand increased again in 2013. Meanwhile, manufacturers continued to launch new references of coffee targeting young consumers; many also upgraded their product offer with more sophisticated flavours and high-quality coffee.

COMPETITIVE LANDSCAPE

  • In off-trade value terms, Nestlé France SA recorded a 35% share in 2013, remaining the leading coffee player. It continued to lead in value terms all the coffee categories in which it is present, including fresh ground coffee pods with its brands Nespresso and Nescafé Dolce Gusto. It also led instant coffee thanks to the positive performance of its Nescafé brand. These three premium brands are among the highest priced in the category. Beyond their quality, they offer a large range of products able to respond to all consumer coffee needs and the company is continually investing in new products and advertising, helping the brands to maintain a high level of notoriety and focus of strong demand. Within instant coffee, for example, Nestlé France SA relaunched its Nescafé Sélection with new 150g flexible packaging. The price per kg of this new reference is 25% lower than that of the 100g in glass jar, reflecting the savings it makes through lower transportation costs. Launched in November 2012 in Carrefour and Carrefour Market outlets, the brand was made available in other grocery retailers in 2013.

PROSPECTS

  • Off-trade coffee as a whole is expected to see a shift towards more value-added products over the forecast period due to the preference of French consumers for more expensive individually-packaged products, notably fresh ground coffee pods. The strategies of manufacturers that are focused on upgrading their offer will reinforce this trend. As a result, the coffee category is expected to continue to perform marginally better in value terms than in volume over the forecast period. Meanwhile, in order to recruit new consumers, manufacturers are expected to launch products that specifically target young and/or occasional consumers.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Coffee industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Coffee industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Coffee in France market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Coffee in France?
  • What are the major brands in France?
  • How significant is vending in coffee distribution?
  • How does the increasing number of speciality coffee shops impact retail sales of coffee?
  • How are coffee pods performing in France?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Table of Contents

Coffee in France - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Retail Sales of Coffee by Category: Volume 2008-2013
  • Table 2 Retail Sales of Coffee by Category: Value 2008-2013
  • Table 3 Retail Sales of Coffee by Category: % Volume Growth 2008-2013
  • Table 4 Retail Sales of Coffee by Category: % Value Growth 2008-2013
  • Table 5 Retail Sales of Fresh Ground Coffee by Standard vs Pods: % Value 2008-2013
  • Table 6 Retail Sales of Instant Coffee by Type: % Value Breakdown 2008-2013
  • Table 7 NBO Company Shares of Coffee: % Retail Value 2009-2013
  • Table 8 LBN Brand Shares of Coffee: % Retail Value 2010-2013
  • Table 9 Forecast Retail Sales of Coffee by Category: Volume 2013-2018
  • Table 10 Forecast Retail Sales of Coffee by Category: Value 2013-2018
  • Table 11 Forecast Retail Sales of Coffee by Category: % Volume Growth 2013-2018
  • Table 12 Forecast Retail Sales of Coffee by Category: % Value Growth 2013-2018
  • Table 13 Forecast Retail Sales of Fresh Ground Coffee by Standard vs Pods: % Value 2013-2018

Coffee in France - Company Profiles

Cie Méditerranéenne des Cafés SA in Hot Drinks (France)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Cie Méditerranéenne des Cafés SA: Key Facts
  • Summary 2 Cie Méditerranéenne des Cafés SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 3 Cie Méditerranéenne des Cafés SA: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 4 Cie Méditerranéenne des Cafés SA: Competitive Position 2013

Segafredo Zanetti SA in Hot Drinks (France)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Segafredo Zanetti SA: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 Segafredo Zanetti SA: Competitive Position 2013

Hot Drinks in France - Industry Context

EXECUTIVE SUMMARY

Mature hot drinks continues to gain added value

Nestlé reinforces its position in France

Internet retailing performs better than traditional distribution channels

Low volume growth expected over the forecast period

KEY TRENDS AND DEVELOPMENTS

French consumers are looking for convenient hot drinks to consume on the go

Manufacturers seek new consumers and try to develop new consumption occasions

The success of organic hot drinks continues

MARKET DATA

  • Table 14 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2008-2013
  • Table 15 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2008-2013
  • Table 16 Retail Sales of Hot Drinks by Category: Volume 2008-2013
  • Table 17 Retail Sales of Hot Drinks by Category: Value 2008-2013
  • Table 18 Retail Sales of Hot Drinks by Category: % Volume Growth 2008-2013
  • Table 19 Retail Sales of Hot Drinks by Category: % Value Growth 2008-2013
  • Table 20 Foodservice Sales of Hot Drinks by Category: Volume 2008-2013
  • Table 21 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2008-2013
  • Table 22 Total Sales of Hot Drinks by Category: Total Volume 2008-2013
  • Table 23 Total Sales of Hot Drinks by Category: % Total Volume Growth 2008-2013
  • Table 24 NBO Company Shares of Hot Drinks: % Retail Value 2009-2013
  • Table 25 LBN Brand Shares of Hot Drinks: % Retail Value 2010-2013
  • Table 26 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2008-2013
  • Table 27 Retail Distribution of Hot Drinks by Format: % Volume 2008-2013
  • Table 28 Retail Distribution of Hot Drinks by Format and Category: % Volume 2013
  • Table 29 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2013-2018
  • Table 30 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2013-2018
  • Table 31 Forecast Retail Sales of Hot Drinks by Category: Volume 2013-2018
  • Table 32 Forecast Retail Sales of Hot Drinks by Category: Value 2013-2018
  • Table 33 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2013-2018
  • Table 34 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2013-2018
  • Table 35 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2013-2018
  • Table 36 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2013-2018
  • Table 37 Forecast Total Sales of Hot Drinks by Category: Total Volume 2013-2018
  • Table 38 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2013-2018

APPENDIX

Production/Import/Export Data

  • Table 39 Production/Imports/Exports/Apparent Consumption of Hot Drinks by Category 2008-2012

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Coffee
    • Fresh Coffee
      • Fresh Coffee Beans
      • Fresh Ground Coffee
        • Fresh Ground Coffee Pods
        • Standard Fresh Ground Coffee
    • Instant Coffee
      • Instant Standard Coffee
      • Instant Decaffeinated Coffee

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Foodservice Distribution
  • Off-trade vs On-trade
  • Standard vs Pods
  • Decaffeinated vs Regular

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail cups volume
  • Retail cups volume % growth
  • Retail cups volume per capita
  • Foodservice cups volume
  • Foodservice cups volume % growth
  • Foodservice cups volume per capita
  • Total cups volume
  • Total cups volume % growth
  • Total cups volume per capita
  • Retail brewed volume
  • Retail brewed volume % growth
  • Retail brewed volume per capita
  • Foodservice brewed volume
  • Foodservice brewed volume % growth
  • Foodservice brewed volume per capita
  • Total brewed volume
  • Total brewed volume % growth
  • Total brewed volume per capita

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