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Country Report

France Flag Coffee in France

| Pages: 28

Price: US$900

About this Report

Executive Summary

TRENDS

  • Total volume sales of coffee decreased by 1% in 2014. This was a worse performance compared with the CAGR in the review period. On-trade, volume sales saw a slower decline than in the review period, but the same did not happen for off-trade sales. Whilst off-trade volume sales saw low but positive growth on average over the review period, a decline of 1% was seen in 2014, driven by a decrease in sales of standard fresh ground coffee. The additional volume sales of coffee beans, fresh ground coffee pods and instant coffee were not enough to compensate for the loss of sales in standard fresh ground coffee. Coffee is a mature category and has difficulties recruiting young consumers, who prefer soft drinks, for example. Consumers’ new lifestyles are also responsible for the progressive slowdown in sales of coffee in France. A growing number of people living in cities tend to consume meals on-the-go, including breakfast. As a result, their consumption of traditional products, such as coffee at breakfast, is reducing as they may not replace their home coffee with one on-the-go.

COMPETITIVE LANDSCAPE

  • Nestlé France maintained its lead in coffee in 2014 with a 32% off-trade value share. This player has a strong position in fresh ground coffee pods, in which it has two brands: Nespresso, which is sold in its stores and through the internet, and Nescafé Dolce Gusto, which is available in supermarkets and hypermarkets. This company also ranked first in instant coffee due to the performance of Nescafé. These three premium brands are amongst the highest-priced. Beyond their quality, they offer a large range of products, able to respond to all consumers’ coffee needs, and the company is continually investing in new products and advertising in order to maintain consumers’ interest and maintain its reputation. In July 2014 this player also launched a new concept to sell its Nespresso brand. It opened in the department store BHV located in Le Marais, in Paris, Nespresso Cube, which is an automatic store for coffee, tested previously in Spain, Portugal and Switzerland. This 9 sq m vending machine offers 25,000 pods of the brand.

PROSPECTS

  • The impact of the merger between Mondelez and Douwe Egberts Master Blenders, announced in May 2014, will probably be the most important key story in the short term. If this merger is confirmed, Jacobs Douwe Egberts, the name of the new company, will allow both players to reinforce their power in negotiating with retailers, such as negotiating to increase the prices of coffee to consumers. The brands L’Or and Grand’Mère could also be sold, and this could be an opportunity for a non-coffee player to enter the coffee category, or a foreign coffee player not present in France to emerge in the country. This could also mean that Nestlé France will lose its leadership. According to some trade sources, this should allow more space on shelves for small brands.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Coffee industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Coffee industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Coffee in France market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Coffee in France?
  • What are the major brands in France?
  • How significant is vending in coffee distribution?
  • How does the increasing number of speciality coffee shops impact retail sales of coffee?
  • How are coffee pods performing in France?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Table of Contents

Coffee in France - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Retail Sales of Coffee by Category: Volume 2009-2014
  • Table 2 Retail Sales of Coffee by Category: Value 2009-2014
  • Table 3 Retail Sales of Coffee by Category: % Volume Growth 2009-2014
  • Table 4 Retail Sales of Coffee by Category: % Value Growth 2009-2014
  • Table 5 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Value 2009-2014
  • Table 6 Retail Sales of Fresh Ground Coffee by Standard vs Pods: % Value 2009-2014
  • Table 7 Retail Sales of Instant Coffee by Type: % Value Breakdown 2009-2014
  • Table 8 NBO Company Shares of Coffee: % Retail Value 2010-2014
  • Table 9 LBN Brand Shares of Coffee: % Retail Value 2011-2014
  • Table 10 Forecast Retail Sales of Coffee by Category: Volume 2014-2019
  • Table 11 Forecast Retail Sales of Coffee by Category: Value 2014-2019
  • Table 12 Forecast Retail Sales of Coffee by Category: % Volume Growth 2014-2019
  • Table 13 Forecast Retail Sales of Coffee by Category: % Value Growth 2014-2019
  • Table 14 Forecast Retail Sales of Fresh Ground Coffee by Standard vs Pods: % Value 2014-2019

Coffee in France - Company Profiles

Cie Méditerranéenne des Cafés SA in Hot Drinks (France)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Cie Méditerranéenne des Cafés SA: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 2 Cie Méditerranéenne des Cafés SA: Production Statistics 2014

COMPETITIVE POSITIONING

  • Summary 3 Cie Méditerrannéenne des Cafés SA: Competitive Position 2014

Segafredo Zanetti SA in Hot Drinks (France)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Segafredo Zanetti SA: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 Segafredo Zanetti SA: Competitive Position 2014

Hot Drinks in France - Industry Context

EXECUTIVE SUMMARY

Hot drinks struggles to attract new consumers

Premiumisation gains ground

Jacobs Douwe Egberts, probably the new leader in hot drinks

Tea in pods becomes increasingly popular

Low prospects for volume growth until 2019

KEY TRENDS AND DEVELOPMENTS

Hot drinks players try to attract new consumers and increase consumption occasions

Similar evolution for pod coffee machines and fresh ground coffee pods

Further evolution in the competitive landscape

MARKET DATA

  • Table 15 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2009-2014
  • Table 16 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2009-2014
  • Table 17 Retail Sales of Hot Drinks by Category: Volume 2009-2014
  • Table 18 Retail Sales of Hot Drinks by Category: Value 2009-2014
  • Table 19 Retail Sales of Hot Drinks by Category: % Volume Growth 2009-2014
  • Table 20 Retail Sales of Hot Drinks by Category: % Value Growth 2009-2014
  • Table 21 Foodservice Sales of Hot Drinks by Category: Volume 2009-2014
  • Table 22 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2009-2014
  • Table 23 Total Sales of Hot Drinks by Category: Total Volume 2009-2014
  • Table 24 Total Sales of Hot Drinks by Category: % Total Volume Growth 2009-2014
  • Table 25 NBO Company Shares of Hot Drinks: % Retail Value 2010-2014
  • Table 26 LBN Brand Shares of Hot Drinks: % Retail Value 2011-2014
  • Table 27 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2009-2014
  • Table 28 Retail Distribution of Hot Drinks by Format: % Volume 2009-2014
  • Table 29 Retail Distribution of Hot Drinks by Format and Category: % Volume 2014
  • Table 30 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2014-2019
  • Table 31 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2014-2019
  • Table 32 Forecast Retail Sales of Hot Drinks by Category: Volume 2014-2019
  • Table 33 Forecast Retail Sales of Hot Drinks by Category: Value 2014-2019
  • Table 34 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2014-2019
  • Table 35 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2014-2019
  • Table 36 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2014-2019
  • Table 37 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2014-2019
  • Table 38 Forecast Total Sales of Hot Drinks by Category: Total Volume 2014-2019
  • Table 39 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2014-2019

APPENDIX

Production/Import/Export Data

  • Table 40 Production/Imports/Exports/Apparent Consumption of Hot Drinks by Category 2010-2013

SOURCES

  • Summary 6 Research Sources

Segmentation

This market research report includes the following:

  • Coffee
    • Fresh Coffee
      • Fresh Coffee Beans
      • Fresh Ground Coffee
        • Fresh Ground Coffee Pods
        • Standard Fresh Ground Coffee
    • Instant Coffee
      • Instant Decaffeinated Coffee
      • Instant Standard Coffee

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Off-trade vs On-trade
  • Standard vs Pods
  • Decaffeinated vs Regular

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail cups volume
  • Retail cups volume % growth
  • Retail cups volume per capita
  • Foodservice cups volume
  • Foodservice cups volume % growth
  • Foodservice cups volume per capita
  • Total cups volume
  • Total cups volume % growth
  • Total cups volume per capita
  • Retail brewed volume
  • Retail brewed volume % growth
  • Retail brewed volume per capita
  • Foodservice brewed volume
  • Foodservice brewed volume % growth
  • Foodservice brewed volume per capita
  • Total brewed volume
  • Total brewed volume % growth
  • Total brewed volume per capita

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