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Country Report

Malaysia Flag Coffee in Malaysia

| Pages: 23

Price: US$990

About this Report

Executive Summary

TRENDS

  • With the gradual rise of a café culture in Malaysia, coupled with a growing Western influence on the choice of food, consumers have increased their knowledge of coffee, in terms of variety and quality. Consumers are increasingly demanding more sophisticated tastes and functions, such as coffees positioned for slimming and beauty, or mild or extra rich tastes, or with added herbs, such as tongkat ali, for health benefits.

COMPETITIVE LANDSCAPE

  • Nestlé remained the leading player in coffee with a retail value share of 42% in 2015. The company is very familiar to consumers due to its long presence in the country, aggressive marketing and promotional campaigns and wide portfolio of fresh and instant coffees. The player also launches innovations frequently, in the form of new products or improved formulas offering a creamier or richer texture to satisfy consumer demand.

PROSPECTS

  • Retail sales are projected to see an 8% volume CAGR and 6% value CAGR in constant 2015 prices over the forecast period. Growth is likely to be driven by more sophisticated variants and enhanced tastes and textures. With more innovations in packaged instant coffee, more consumers are expected to switch from freshly brewed coffee in foodservice outlets to packaged coffee from retailers.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Coffee industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Coffee industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Coffee in Malaysia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Coffee in Malaysia?
  • What are the major brands in Malaysia?
  • How significant is vending in coffee distribution?
  • How does the increasing number of speciality coffee shops impact retail sales of coffee?
  • How are coffee pods performing in Malaysia?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Table of Contents

Coffee in Malaysia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Retail Sales of Coffee by Category: Volume 2010-2015
  • Table 2 Retail Sales of Coffee by Category: Value 2010-2015
  • Table 3 Retail Sales of Coffee by Category: % Volume Growth 2010-2015
  • Table 4 Retail Sales of Coffee by Category: % Value Growth 2010-2015
  • Table 5 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Value 2010-2015
  • Table 6 Retail Sales of Fresh Ground Coffee by Standard vs Pods: % Value 2010-2015
  • Table 7 Retail Sales of Instant Coffee by Type: % Value Breakdown 2010-2015
  • Table 8 NBO Company Shares of Coffee: % Retail Value 2011-2015
  • Table 9 LBN Brand Shares of Coffee: % Retail Value 2012-2015
  • Table 10 Forecast Retail Sales of Coffee by Category: Volume 2015-2020
  • Table 11 Forecast Retail Sales of Coffee by Category: Value 2015-2020
  • Table 12 Forecast Retail Sales of Coffee by Category: % Volume Growth 2015-2020
  • Table 13 Forecast Retail Sales of Coffee by Category: % Value Growth 2015-2020
  • Table 14 Forecast Retail Sales of Fresh Ground Coffee by Standard vs Pods: % Value 2015-2020

Coffee in Malaysia - Company Profiles

Power Root (M) Sdn Bhd in Hot Drinks (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Power Root (M) Sdn Bhd: Key Facts

COMPETITIVE POSITIONING

  • Summary 2 Power Root (M) Sdn Bhd: Competitive Position 2015

White Café Sdn Bhd in Hot Drinks (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 White Café Sdn Bhd: Key Facts

COMPETITIVE POSITIONING

  • Summary 4 White Café Sdn Bhd: Competitive Position 2015

Hot Drinks in Malaysia - Industry Context

EXECUTIVE SUMMARY

Hot drinks see faster volume growth in 2015

More health and wellness variants

Nestlé remains the leading player in 2015

More new product launches emphasise the drinking experience

Faster total volume growth is projected for hot drinks

KEY TRENDS AND DEVELOPMENTS

No major change in retail volume share within hot drinks in 2015

Manufacturers extend the offer of healthy variants in hot drinks

Leading players engage in aggressive promotional campaigns

MARKET DATA

  • Table 15 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2010-2015
  • Table 16 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2010-2015
  • Table 17 Retail Sales of Hot Drinks by Category: Volume 2010-2015
  • Table 18 Retail Sales of Hot Drinks by Category: Value 2010-2015
  • Table 19 Retail Sales of Hot Drinks by Category: % Volume Growth 2010-2015
  • Table 20 Retail Sales of Hot Drinks by Category: % Value Growth 2010-2015
  • Table 21 Foodservice Sales of Hot Drinks by Category: Volume 2010-2015
  • Table 22 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2010-2015
  • Table 23 Total Sales of Hot Drinks by Category: Total Volume 2010-2015
  • Table 24 Total Sales of Hot Drinks by Category: % Total Volume Growth 2010-2015
  • Table 25 NBO Company Shares of Hot Drinks: % Retail Value 2011-2015
  • Table 26 LBN Brand Shares of Hot Drinks: % Retail Value 2012-2015
  • Table 27 Retail Distribution of Hot Drinks by Format: % Volume 2010-2015
  • Table 28 Retail Distribution of Hot Drinks by Format and Category: % Volume 2015
  • Table 29 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2015-2020
  • Table 30 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2015-2020
  • Table 31 Forecast Retail Sales of Hot Drinks by Category: Volume 2015-2020
  • Table 32 Forecast Retail Sales of Hot Drinks by Category: Value 2015-2020
  • Table 33 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2015-2020
  • Table 34 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2015-2020
  • Table 35 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2015-2020
  • Table 36 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2015-2020
  • Table 37 Forecast Total Sales of Hot Drinks by Category: Total Volume 2015-2020
  • Table 38 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2015-2020

APPENDIX

Production/Import/Export Data

  • Table 39 Production of Tea (green leaves) 2010-2015
  • Table 40 Imports of Tea 2009-2013
  • Table 41 Exports of Tea 2009-2013
  • Table 42 Production of Cocoa Beans 2010-2015
  • Table 43 Exports of Cocoa Beans 2009-2013

SOURCES

  • Summary 5 Research Sources

Segmentation

This market research report includes the following:

  • Coffee
    • Fresh Coffee
      • Fresh Coffee Beans
      • Fresh Ground Coffee
        • Fresh Ground Coffee Pods
        • Standard Fresh Ground Coffee
    • Instant Coffee
      • Instant Decaffeinated Coffee
      • Instant Standard Coffee

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Decaffeinated vs Regular
  • Hard Vs Soft
  • Off-trade vs On-trade
  • Pricing
  • Products by Ingredient
  • Standard vs Pods

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail cups volume
  • Retail cups volume % growth
  • Retail cups volume per capita
  • Foodservice cups volume
  • Foodservice cups volume % growth
  • Foodservice cups volume per capita
  • Total cups volume
  • Total cups volume % growth
  • Total cups volume per capita
  • Retail brewed volume
  • Retail brewed volume % growth
  • Retail brewed volume per capita
  • Foodservice brewed volume
  • Foodservice brewed volume % growth
  • Foodservice brewed volume per capita
  • Total brewed volume
  • Total brewed volume % growth
  • Total brewed volume per capita

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