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Country Report

Malaysia Flag Coffee in Malaysia

| Pages: 24

Price: US$990

About this Report

Executive Summary

TRENDS

  • A high standard of living and the expectation of a high-quality coffee taste drove companies to innovate with different product varieties to satisfy consumers’ high expectations. Consumers were searching for high-quality coffee and different variants to increase their concentration levels with caffeine. Hence, many brands introduced different tastes and formats, such as hazelnut, added sugar cane, added Eurycoma longifolia Jack and collagen.

COMPETITIVE LANDSCAPE

  • Nestlé Malaysia led coffee in 2014 with a 41% value share, reaching sales of MYR613 million. The company’s wide range of coffee, together with aggressive advertising and promotional campaigns, boosted sales in 2014. Nestlé (Malaysia) recorded a 7% increase in value sales in 2014. In-store promotions, roadshows and the introduction of a limited edition of Nescafe 3-in-1 repackaged and reformulated to enhance its creaminess and richer coffee taste are examples of the company’s activities. In addition, the company launched Nescafé Latte Caramel within instant coffee in 2014, which helped to boost sales.

PROSPECTS

  • Competition is expected to intensify within coffee over the forecast period, as existing brands are expected to increase their product ranges with new variants, such as RTD coffee, which consumers prefer due to its convenience. In addition, consumers are looking better-tasting coffee but also value for money as they are faced with so many brands and variants available. Hence, consumers are expected to become increasingly selective and compare the prices of many brands.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Coffee industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Coffee industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Coffee in Malaysia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Coffee in Malaysia?
  • What are the major brands in Malaysia?
  • How significant is vending in coffee distribution?
  • How does the increasing number of speciality coffee shops impact retail sales of coffee?
  • How are coffee pods performing in Malaysia?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Table of Contents

Coffee in Malaysia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Retail Sales of Coffee by Category: Volume 2009-2014
  • Table 2 Retail Sales of Coffee by Category: Value 2009-2014
  • Table 3 Retail Sales of Coffee by Category: % Volume Growth 2009-2014
  • Table 4 Retail Sales of Coffee by Category: % Value Growth 2009-2014
  • Table 5 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Value 2009-2014
  • Table 6 Retail Sales of Fresh Ground Coffee by Standard vs Pods: % Value 2009-2014
  • Table 7 Retail Sales of Instant Coffee by Type: % Value Breakdown 2009-2014
  • Table 8 NBO Company Shares of Coffee: % Retail Value 2010-2014
  • Table 9 LBN Brand Shares of Coffee: % Retail Value 2011-2014
  • Table 10 Forecast Retail Sales of Coffee by Category: Volume 2014-2019
  • Table 11 Forecast Retail Sales of Coffee by Category: Value 2014-2019
  • Table 12 Forecast Retail Sales of Coffee by Category: % Volume Growth 2014-2019
  • Table 13 Forecast Retail Sales of Coffee by Category: % Value Growth 2014-2019
  • Table 14 Forecast Retail Sales of Fresh Ground Coffee by Standard vs Pods: % Value 2014-2019

Coffee in Malaysia - Company Profiles

Power Root (M) Sdn Bhd in Hot Drinks (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Power Root (M) Sdn Bhd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Power Root (M) Sdn Bhd: Competitive Position 2014

White Café Sdn Bhd in Hot Drinks (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 White Café Sdn Bhd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 White Café Sdn Bhd: Competitive Position 2014

Hot Drinks in Malaysia - Industry Context

EXECUTIVE SUMMARY

Hot drinks sales boosted tremendously in 2014

Health awareness drives consumers to purchase more hot drinks

Nestlé (Malaysia) continues to lead hot drinks in 2014

New variants increasingly introduced within hot drinks in 2014

Growth expected for hot drinks over the forecast period

KEY TRENDS AND DEVELOPMENTS

More variety to boost interest in hot drinks

Aggressive marketing campaigns drive sales up

Health awareness drives consumers to purchase more hot drinks

MARKET DATA

  • Table 15 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2009-2014
  • Table 16 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2009-2014
  • Table 17 Retail Sales of Hot Drinks by Category: Volume 2009-2014
  • Table 18 Retail Sales of Hot Drinks by Category: Value 2009-2014
  • Table 19 Retail Sales of Hot Drinks by Category: % Volume Growth 2009-2014
  • Table 20 Retail Sales of Hot Drinks by Category: % Value Growth 2009-2014
  • Table 21 Foodservice Sales of Hot Drinks by Category: Volume 2009-2014
  • Table 22 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2009-2014
  • Table 23 Total Sales of Hot Drinks by Category: Total Volume 2009-2014
  • Table 24 Total Sales of Hot Drinks by Category: % Total Volume Growth 2009-2014
  • Table 25 NBO Company Shares of Hot Drinks: % Retail Value 2010-2014
  • Table 26 LBN Brand Shares of Hot Drinks: % Retail Value 2011-2014
  • Table 27 Retail Distribution of Hot Drinks by Format: % Volume 2009-2014
  • Table 28 Retail Distribution of Hot Drinks by Format and Category: % Volume 2014
  • Table 29 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2014-2019
  • Table 30 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2014-2019
  • Table 31 Forecast Retail Sales of Hot Drinks by Category: Volume 2014-2019
  • Table 32 Forecast Retail Sales of Hot Drinks by Category: Value 2014-2019
  • Table 33 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2014-2019
  • Table 34 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2014-2019
  • Table 35 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2014-2019
  • Table 36 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2014-2019
  • Table 37 Forecast Total Sales of Hot Drinks by Category: Total Volume 2014-2019
  • Table 38 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2014-2019

APPENDIX

Production/Import/Export Data

  • Table 39 Production (green leaves) of Tea 2009-2013
  • Table 40 Imports of Tea 2009-2013
  • Table 41 Exports of Tea 2009-2013
  • Table 42 Production of Cocoa Beans 2009-2013
  • Table 43 Exports of Cocoa Beans 2009-2013

SOURCES

  • Summary 5 Research Sources

Segmentation

This market research report includes the following:

  • Coffee
    • Fresh Coffee
      • Fresh Coffee Beans
      • Fresh Ground Coffee
        • Fresh Ground Coffee Pods
        • Standard Fresh Ground Coffee
    • Instant Coffee
      • Instant Decaffeinated Coffee
      • Instant Standard Coffee

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Decaffeinated vs Regular
  • Off-trade vs On-trade
  • Pricing
  • Standard vs Pods

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail cups volume
  • Retail cups volume % growth
  • Retail cups volume per capita
  • Foodservice cups volume
  • Foodservice cups volume % growth
  • Foodservice cups volume per capita
  • Total cups volume
  • Total cups volume % growth
  • Total cups volume per capita
  • Retail brewed volume
  • Retail brewed volume % growth
  • Retail brewed volume per capita
  • Foodservice brewed volume
  • Foodservice brewed volume % growth
  • Foodservice brewed volume per capita
  • Total brewed volume
  • Total brewed volume % growth
  • Total brewed volume per capita

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