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Country Report

Coffee in Mexico

| Pages: 36

Price: US$900

About this Report

Executive Summary

TRENDS

  • During the review period, on-trade volume sales of coffee products kept outperforming those of off-trade products due to the continuously fast expansion of specialist coffee shops across the country. As of 2012 the number of chained specialist coffee shops reached a large total of 1,600 outlets, with total retail sales of Mx$7.2 billion. Only five years earlier the number of chained outlets was estimated at 1,100 whilst total sales were Mx$3.4 billion. In other words, the number of outlets increased by nearly half whilst retail sales more than doubled. This is the kind of growth that is pushing on-trade sales at a growth rate much faster than that of off-trade products: 5% versus 2% in volume respectively in 2012. Important to note, on-trade consumers widely prefer higher-quality fresh ground coffee rather than instant coffee, and that is the main reason that these fresh ground products are also outperforming instant products. This phenomenon is rather recent and has been led by the Starbucks company, which leads in the specialist coffee shops consumer foodservice division by holding up to 40% of total sales. Important to note, there is nothing in common in regards to leading players on the on-trade coffee channel (led by three companies: Starbucks, Punta del Cielo and The Italian Coffee Company) and the companies dominating the off-trade retailing channel, namely Nestlé and Sabormex.

COMPETITIVE LANDSCAPE

  • Nestlé is the leading company in the overall coffee industry with around 63% of total value sales during 2012. However, the company actually leads due to the large share of instant coffee which still prevails in the Mexican market, since the competitive environment is quite different comparing the fresh ground coffee category and the instant coffee category. In the fresh coffee category the Sabormex company is the leader with 48% of total retail sales in 2012. Sabormex has seen its participation in the fresh coffee category steadily increasing partially due to the aggressive expansion via acquisitions. The company acquired the Internacional and the Garat brands during 2009 whilst Nestlé’s participation in this category is minimal. But in sharp contrast, Nestlé’s participation in the instant coffee category is huge, holding 74% share of total value sales in 2012, due to the long tradition of the brand in the domestic market (it has been around for decades) and its constant innovation efforts that do not stop despite the dominance of this company in the instant coffee category. Important to note, Sabormex has a sizeable participation in the instant coffee category, around 8% of total sales, due to the good performance of its Café Legal economy brand.

PROSPECTS

  • The most important trend for the forecast period is the rise of the on-trade channel at the expense of the off-trade channel. As mentioned above, this trend will be supported from the fast growth of the specialist coffee shops across the country and a more educated consumer demanding more quality products. On-trade products will keep growing to represent around 44% of total volume by 2017, up from 39% during 2012. Equally, the fast-growing fresh ground coffee category is expected to amount to 45% by 2017 whilst it used to represent around 41% in 2012, this for the very same reasons that the on-trade channel is outperforming the retail sales channel, considering that the vast majority of specialist coffee shops offer fresh ground coffee and not instant coffee.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Coffee industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Coffee industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Coffee in Mexico market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Coffee in Mexico?
  • What are the major brands in Mexico?
  • How significant is vending in coffee distribution?
  • How does the increasing number of speciality coffee shops impact retail sales of coffee?
  • How are coffee pods performing in Mexico?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Table of Contents

Coffee in Mexico - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Retail Sales of Coffee by Category: Volume 2007-2012
  • Table 2 Retail Sales of Coffee by Category: Value 2007-2012
  • Table 3 Retail Sales of Coffee by Category: % Volume Growth 2007-2012
  • Table 4 Retail Sales of Coffee by Category: % Value Growth 2007-2012
  • Table 5 Fresh Ground Coffee: Standard Vs Pods % Value Analysis 2007-2012
  • Table 6 Instant Coffee by Type: % Value Breakdown 2007-2012
  • Table 7 Coffee Company Shares by Retail Value 2008-2012
  • Table 8 Coffee Brand Shares by Retail Value 2009-2012
  • Table 9 Forecast Retail Sales of Coffee by Category: Volume 2012-2017
  • Table 10 Forecast Retail Sales of Coffee by Category: Value 2012-2017
  • Table 11 Forecast Retail Sales of Coffee by Category: % Volume Growth 2012-2017
  • Table 12 Forecast Retail Sales of Coffee by Category: % Value Growth 2012-2017
  • Table 13 Fresh Ground Coffee: Forecast Standard Vs Pods % Value Analysis 2012-2017

Coffee in Mexico - Company Profiles

Café del Pacifico SA de CV in Hot Drinks (Mexico)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Café del Pacifico SA de CV: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Café del Pacifico SA de CV: Competitive Position 2012

Café Internacional de Córdoba SA de CV in Hot Drinks (Mexico)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Café Internacional de Córdoba SA de CV: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 Café Internacional de Córdoba SA de CV: Competitive Position 2012

Sabormex SA de CV in Hot Drinks (Mexico)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Sabormex SA de CV: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 Sabormex SA de CV: Competitive Position 2012

Técnica Mexicana de Alimentación SA de CV in Hot Drinks (Mexico)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Técnica Mexicana de Alimentación SA de CV: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 8 Técnica Mexicana de Alimentación SA de CV: Competitive Position 2012

Hot Drinks in Mexico - Industry Context

EXECUTIVE SUMMARY

Overall good growth confirms an excellent perspective for coffee consumption

On-trade consumption keeps fueling coffee consumption

Highly concentrated environment in all hot drinks divisions

Vending channels on the rise due to the Blak project by Coca-Cola

Exceptionally good perspective for coffee consumption in the forecast period

KEY TRENDS AND DEVELOPMENTS

Large expansion of specialist coffee shops fuels on-trade coffee consumption

Gourmet coffee on the increase due to a more sophisticated consumer

Plant-based hot drinks decrease demand due to strong competition from many fronts

The tea sector in Mexico remains stagnant with low chances for notable growth

MARKET DATA

  • Table 14 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2007-2012
  • Table 15 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2007-2012
  • Table 16 Retail Sales of Hot Drinks by Category: Volume 2007-2012
  • Table 17 Retail Sales of Hot Drinks by Category: Value 2007-2012
  • Table 18 Retail Sales of Hot Drinks by Category: % Volume Growth 2007-2012
  • Table 19 Retail Sales of Hot Drinks by Category: % Value Growth 2007-2012
  • Table 20 Foodservice Sales of Hot Drinks by Category: Volume 2007-2012
  • Table 21 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2007-2012
  • Table 22 Total Sales of Hot Drinks by Category: Total Volume 2007-2012
  • Table 23 Total Sales of Hot Drinks by Category: % Total Volume Growth 2007-2012
  • Table 24 Hot Drinks Company Shares by Retail Value 2008-2012
  • Table 25 Hot Drinks Brand Shares by Retail Value 2009-2012
  • Table 26 Penetration of Private Label by Category 2007-2012
  • Table 27 Sales of Hot Drinks by Distribution Format: % Analysis 2007-2012
  • Table 28 Sales of Hot Drinks by Category and Distribution Format: % Analysis 2012
  • Table 29 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2012-2017
  • Table 30 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2012-2017
  • Table 31 Forecast Retail Sales of Hot Drinks by Category: Volume 2012-2017
  • Table 32 Forecast Retail Sales of Hot Drinks by Category: Value 2012-2017
  • Table 33 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
  • Table 34 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
  • Table 35 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2012-2017
  • Table 36 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2012-2017
  • Table 37 Forecast Total Sales of Hot Drinks by Category: Total Volume 2012-2017
  • Table 38 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017

APPENDIX

Production/Import/Export Data

  • Table 39 Production/Imports/Exports/Apparent Consumption of Coffee by Category 2000-2011
  • Table 40 Production/Imports/Exports/Apparent Consumption of Tea by Category 2008-2011, volume in tonnes

DEFINITIONS

SOURCES

  • Summary 9 Research Sources

Segmentation

This market research report includes the following:

  • Coffee
    • Fresh Coffee
      • Fresh Coffee Beans
      • Fresh Ground Coffee
        • Fresh Ground Coffee Pods
        • Standard Fresh Ground Coffee
    • Instant Coffee
      • Instant Standard Coffee
      • Instant Decaffeinated Coffee

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Distribution
  • Analysis by type
  • Decaffeinated vs regular
  • Foodservice distribution
  • Off-trade vs on-trade
  • Pricing
  • Standard vs pods

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail rtd volume
  • Retail rtd volume % growth
  • Retail rtd volume per capita
  • Foodservice rtd volume
  • Foodservice rtd volume % growth
  • Foodservice rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Retail cups volume
  • Retail cups volume % growth
  • Retail cups volume per capita
  • Foodservice cups volume
  • Foodservice cups volume % growth
  • Foodservice cups volume per capita
  • Total cups volume
  • Total cups volume % growth
  • Total cups volume per capita

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