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Country Report

Nigeria Flag Coffee in Nigeria

| Pages: 18

Price: US$990

About this Report

Executive Summary

TRENDS

  • Coffee drinking increased in 2015, especially amongst working and urban Nigerians who are trying to remain alert in stressful working environments. Many now rely on coffee to ward off drowsiness and restore alertness during the working day. Coffee is served in many offices during breaks, at conferences and other formal business gatherings. It is also popular amongst students during exam periods. Westernisation, a desire for novel tastes, and a growing middle-class population is also contributing to the category’s good performance. However, total volume growth in 2015 was slower compared to the review period due to a weaker economy. Nigeria’s economy has suffered from declining global energy prices, which has led to the country achieving a weaker GDP.

COMPETITIVE LANDSCAPE

  • Nestlé Nigeria Plc dominates coffee in Nigeria in both retail volume and retail value terms. The company’s Nescafé brand is very popular amongst coffee consumers in Nigeria because it is the pioneering coffee brand in the country and therefore it naturally enjoys strong brand loyalty from consumers. The company also leverages on its national distribution network and employs a huge advertising budget to boost its sales. This all results in the company leading coffee, with it holding a 76% retail value share in 2015. Nestlé SA brands, imported by third parties other than Nestlé Nigeria Plc, make up another 8% off-trade value share of coffee. Therefore, at GBO level, Nestlé SA held an 83% value share of coffee in Nigeria in 2015.

PROSPECTS

  • Coffee is expected to see a CAGR of 4% in total volume terms over the forecast period. This will be as a result of the growing popularity of coffee amongst Nigerians, especially students and adults in working environments. It is expected that the number of specialised coffee shops will continue to grow, catering to a growing upper-middle class, as well as the expatriate population. Producers are also expected to use advertising and new product developments to expand the coffee category in Nigeria. The popularity of the trolley vending (mobile kiosk) system is also expected to increase over the forecast period, helping to drive an increase the number of coffee consumers within the country.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Coffee industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Coffee industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Coffee in Nigeria market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Coffee in Nigeria?
  • What are the major brands in Nigeria?
  • How significant is vending in coffee distribution?
  • How does the increasing number of speciality coffee shops impact retail sales of coffee?
  • How are coffee pods performing in Nigeria?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Table of Contents

Coffee in Nigeria - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Retail Sales of Coffee by Category: Volume 2010-2015
  • Table 2 Retail Sales of Coffee by Category: Value 2010-2015
  • Table 3 Retail Sales of Coffee by Category: % Volume Growth 2010-2015
  • Table 4 Retail Sales of Coffee by Category: % Value Growth 2010-2015
  • Table 5 Retail Sales of Instant Coffee by Type: % Value Breakdown 2010-2015
  • Table 6 NBO Company Shares of Coffee: % Retail Value 2011-2015
  • Table 7 LBN Brand Shares of Coffee: % Retail Value 2012-2015
  • Table 8 Forecast Retail Sales of Coffee by Category: Volume 2015-2020
  • Table 9 Forecast Retail Sales of Coffee by Category: Value 2015-2020
  • Table 10 Forecast Retail Sales of Coffee by Category: % Volume Growth 2015-2020
  • Table 11 Forecast Retail Sales of Coffee by Category: % Value Growth 2015-2020

Hot Drinks in Nigeria - Industry Context

EXECUTIVE SUMMARY

Poor performance for hot drinks in 2015

Tea and coffee are developing well within smaller categories

Nestlé Nigeria Plc leads in a competitive industry but smaller players compete well

Two major new product launches in 2014/2015

Hot drinks expected to recover over the forecast period

MARKET DATA

  • Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2010-2015
  • Table 13 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2010-2015
  • Table 14 Retail Sales of Hot Drinks by Category: Volume 2010-2015
  • Table 15 Retail Sales of Hot Drinks by Category: Value 2010-2015
  • Table 16 Retail Sales of Hot Drinks by Category: % Volume Growth 2010-2015
  • Table 17 Retail Sales of Hot Drinks by Category: % Value Growth 2010-2015
  • Table 18 Foodservice Sales of Hot Drinks by Category: Volume 2010-2015
  • Table 19 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2010-2015
  • Table 20 Total Sales of Hot Drinks by Category: Total Volume 2010-2015
  • Table 21 Total Sales of Hot Drinks by Category: % Total Volume Growth 2010-2015
  • Table 22 NBO Company Shares of Hot Drinks: % Retail Value 2011-2015
  • Table 23 LBN Brand Shares of Hot Drinks: % Retail Value 2012-2015
  • Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2010-2015
  • Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2015
  • Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2015-2020
  • Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2015-2020
  • Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2015-2020
  • Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2015-2020
  • Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2015-2020
  • Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2015-2020
  • Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2015-2020
  • Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2015-2020
  • Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2015-2020
  • Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2015-2020

APPENDIX

Production/import/export data

  • Table 36 Imports of Hot Drinks by Category 2010-2015

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Coffee
    • Fresh Coffee
      • Fresh Coffee Beans
      • Fresh Ground Coffee
        • Fresh Ground Coffee Pods
        • Standard Fresh Ground Coffee
    • Instant Coffee
      • Instant Decaffeinated Coffee
      • Instant Standard Coffee

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Off-trade vs On-trade
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail cups volume
  • Retail cups volume % growth
  • Retail cups volume per capita
  • Foodservice cups volume
  • Foodservice cups volume % growth
  • Foodservice cups volume per capita
  • Total cups volume
  • Total cups volume % growth
  • Total cups volume per capita
  • Retail brewed volume
  • Retail brewed volume % growth
  • Retail brewed volume per capita
  • Foodservice brewed volume
  • Foodservice brewed volume % growth
  • Foodservice brewed volume per capita
  • Total brewed volume
  • Total brewed volume % growth
  • Total brewed volume per capita

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