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Country Report

Nigeria Flag Coffee in Nigeria

Price: US$900

About this Report

Executive Summary

TRENDS

  • Coffee drinking increased in 2013, especially amongst working Nigerians trying to remain alert in stressful working environments. Many now rely on coffee to ward off drowsiness and restore alertness during the working day. Also, coffee is used as a drink before going home to ward off tiredness in the huge traffic jams in rush hour. Coffee is served in most offices during breaks, at conferences and other formal business gatherings. It is also popular among students during exam periods. Westernisation, a desire for novel tastes, and growing incomes is also contributing to the category’s good performance. Growth in 2013 was robust compared to previous years, at 5% in total volume terms, largely due to the increased availability of new brands offering coffee in sachets. Furthermore, there is a growing popularity of 3-in1 instant coffees, popularised by Nescafé’s mobile kiosks.

COMPETITIVE LANDSCAPE

  • Nestlé Nigeria Plc dominates coffee sales in Nigeria. The company’s Nescafé brand is quite popular among coffee consumers in Nigeria because it is the pioneering coffee brand in the country and it naturally enjoys strong brand loyalty from consumers. The company also leverages on its national distribution network and benefits from its huge advertising budget to boost its sales. This all results in the company leading coffee, with an 80% share of off-trade volume sales in 2013. Nestlé SA brands, imported by third parties other than Nestlé Nigeria Plc, make up another 5% of off-trade volume sales; thus, at GBO level, Nestlé SA held over an 84% volume share of coffee in Nigeria in 2013.

PROSPECTS

  • Coffee is expected to see a CAGR of 5% in total volume terms over the forecast period. This will be as a result of the growing popularity of coffee among Nigerians, especially students and adults in working environments. It is expected that specialised coffee shops will continue to be on the increase to cater to a growing upper-middle class as well as the expatriate population. Producers will also be expected to use advertising and new product development to expand the coffee category in Nigeria. The popularity of the trolley vending (mobile kiosk) system is also expected to increase over the forecast period, helping to increase the number of coffee consumers.

Samples (FAQs about samples):

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Overview

Discover the latest market trends and uncover sources of future market growth for the Coffee industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Coffee industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Coffee in Nigeria market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Coffee in Nigeria?
  • What are the major brands in Nigeria?
  • How significant is vending in coffee distribution?
  • How does the increasing number of speciality coffee shops impact retail sales of coffee?
  • How are coffee pods performing in Nigeria?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Table of Contents

Coffee in Nigeria - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Retail Sales of Coffee by Category: Volume 2008-2013
  • Table 2 Retail Sales of Coffee by Category: Value 2008-2013
  • Table 3 Retail Sales of Coffee by Category: % Volume Growth 2008-2013
  • Table 4 Retail Sales of Coffee by Category: % Value Growth 2008-2013
  • Table 5 Retail Sales of Instant Coffee by Type: % Value Breakdown 2008-2013
  • Table 6 NBO Company Shares of Coffee: % Retail Value 2009-2013
  • Table 7 LBN Brand Shares of Coffee: % Retail Value 2010-2013
  • Table 8 Forecast Retail Sales of Coffee by Category: Volume 2013-2018
  • Table 9 Forecast Retail Sales of Coffee by Category: Value 2013-2018
  • Table 10 Forecast Retail Sales of Coffee by Category: % Volume Growth 2013-2018
  • Table 11 Forecast Retail Sales of Coffee by Category: % Value Growth 2013-2018

Hot Drinks in Nigeria - Industry Context

EXECUTIVE SUMMARY

Changing working environment and marketing activities drive growth

All categories see good growth in 2013 driven by innovation and changing tastes

Nestlé Nigeria Plc leads in a competitive market

Growing trend towards mobile vendors in on-trade whilst grocery retailers leads off-trade distribution

New product development and marketing activities set to drive positive forecast period growth

MARKET DATA

  • Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2008-2013
  • Table 13 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2008-2013
  • Table 14 Retail Sales of Hot Drinks by Category: Volume 2008-2013
  • Table 15 Retail Sales of Hot Drinks by Category: Value 2008-2013
  • Table 16 Retail Sales of Hot Drinks by Category: % Volume Growth 2008-2013
  • Table 17 Retail Sales of Hot Drinks by Category: % Value Growth 2008-2013
  • Table 18 Foodservice Sales of Hot Drinks by Category: Volume 2008-2013
  • Table 19 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2008-2013
  • Table 20 Total Sales of Hot Drinks by Category: Total Volume 2008-2013
  • Table 21 Total Sales of Hot Drinks by Category: % Total Volume Growth 2008-2013
  • Table 22 NBO Company Shares of Hot Drinks: % Retail Value 2009-2013
  • Table 23 LBN Brand Shares of Hot Drinks: % Retail Value 2010-2013
  • Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2008-2013
  • Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2013
  • Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2013-2018
  • Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2013-2018
  • Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2013-2018
  • Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2013-2018
  • Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2013-2018
  • Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2013-2018
  • Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2013-2018
  • Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2013-2018
  • Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2013-2018
  • Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2013-2018

APPENDIX

Production/import/export data

  • Table 36 Imports of Hot Drinks by Category 2009-2011

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Coffee
    • Fresh Coffee
      • Fresh Coffee Beans
      • Fresh Ground Coffee
        • Fresh Ground Coffee Pods
        • Standard Fresh Ground Coffee
    • Instant Coffee
      • Instant Standard Coffee
      • Instant Decaffeinated Coffee

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Foodservice Distribution
  • Off-trade vs On-trade

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail cups volume
  • Retail cups volume % growth
  • Retail cups volume per capita
  • Foodservice cups volume
  • Foodservice cups volume % growth
  • Foodservice cups volume per capita
  • Total cups volume
  • Total cups volume % growth
  • Total cups volume per capita
  • Retail brewed volume
  • Retail brewed volume % growth
  • Retail brewed volume per capita
  • Foodservice brewed volume
  • Foodservice brewed volume % growth
  • Foodservice brewed volume per capita
  • Total brewed volume
  • Total brewed volume % growth
  • Total brewed volume per capita

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