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Country Report

Serbia Flag Coffee in Serbia

| Pages: 19

Price: US$990

About this Report

Executive Summary

TRENDS

  • Fresh coffee has been approaching its saturation point in the final years of the review period, and in 2015 this point was certainly reached. Fresh coffee saw 4% retail volume and 2% retail current value decline in 2015. On the other hand, instant coffee posted positive results in 2015, recording 9% volume and 13% current value growth. The big difference in the performance between fresh coffee and instant coffee stems from the fact that instant coffee is growing from a low base and that it is not traditionally as popular as fresh coffee.

COMPETITIVE LANDSCAPE

  • Grand Prom ad led coffee in 2015 with a 34% retail value share. The company offers the very popular Grand brand and has a very good reputation among consumers due to its long tradition in Serbia as well as strong marketing support. Its coffee products were also very well distributed in 2015. Second-ranked was Strauss Adriatic doo with a 22% retail value share, while third-ranked Nestlé SA held an 18% retail value share and no other company exceeded the 10% share mark.

PROSPECTS

  • Fresh coffee will continue declining over the forecast period in volume terms. The category will perform poorly due to the saturation process that begun at the end of the review period. Faced with these prospects, manufacturers will try using several strategies to mitigate losses. One of them will certainly be increasing unit prices as much as possible and another strategy will be strengthening their positions in the quickly-growing instant coffee.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Coffee industry in Serbia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Coffee industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Coffee in Serbia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Coffee in Serbia?
  • What are the major brands in Serbia?
  • How significant is vending in coffee distribution?
  • How does the increasing number of speciality coffee shops impact retail sales of coffee?
  • How are coffee pods performing in Serbia?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Table of Contents

Coffee in Serbia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Retail Sales of Coffee by Category: Volume 2010-2015
  • Table 2 Retail Sales of Coffee by Category: Value 2010-2015
  • Table 3 Retail Sales of Coffee by Category: % Volume Growth 2010-2015
  • Table 4 Retail Sales of Coffee by Category: % Value Growth 2010-2015
  • Table 5 Retail Sales of Instant Coffee by Type: % Value Breakdown 2010-2015
  • Table 6 NBO Company Shares of Coffee: % Retail Value 2011-2015
  • Table 7 LBN Brand Shares of Coffee: % Retail Value 2012-2015
  • Table 8 Forecast Retail Sales of Coffee by Category: Volume 2015-2020
  • Table 9 Forecast Retail Sales of Coffee by Category: Value 2015-2020
  • Table 10 Forecast Retail Sales of Coffee by Category: % Volume Growth 2015-2020
  • Table 11 Forecast Retail Sales of Coffee by Category: % Value Growth 2015-2020

Coffee in Serbia - Company Profiles

Strauss Adriatic doo in Hot Drinks (Serbia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Strauss Adriatic doo: Key Facts
  • Summary 2 Strauss Adriatic doo: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 3 Strauss Adriatic doo: Competitive Position 2015

Hot Drinks in Serbia - Industry Context

EXECUTIVE SUMMARY

Continued retail volume decline of coffee

Serbian government’s austerity measures hamper sales of hot drinks in 2015

Popularity of small coffee producers continues to increase

Innovative flavours dominate new product launches

Better performance expected over the forecast period

MARKET DATA

  • Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2010-2015
  • Table 13 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2010-2015
  • Table 14 Retail Sales of Hot Drinks by Category: Volume 2010-2015
  • Table 15 Retail Sales of Hot Drinks by Category: Value 2010-2015
  • Table 16 Retail Sales of Hot Drinks by Category: % Volume Growth 2010-2015
  • Table 17 Retail Sales of Hot Drinks by Category: % Value Growth 2010-2015
  • Table 18 Foodservice Sales of Hot Drinks by Category: Volume 2010-2015
  • Table 19 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2010-2015
  • Table 20 Total Sales of Hot Drinks by Category: Total Volume 2010-2015
  • Table 21 Total Sales of Hot Drinks by Category: % Total Volume Growth 2010-2015
  • Table 22 NBO Company Shares of Hot Drinks: % Retail Value 2011-2015
  • Table 23 LBN Brand Shares of Hot Drinks: % Retail Value 2012-2015
  • Table 24 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2010-2015
  • Table 25 Retail Distribution of Hot Drinks by Format: % Volume 2010-2015
  • Table 26 Retail Distribution of Hot Drinks by Format and Category: % Volume 2015
  • Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2015-2020
  • Table 28 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2015-2020
  • Table 29 Forecast Retail Sales of Hot Drinks by Category: Volume 2015-2020
  • Table 30 Forecast Retail Sales of Hot Drinks by Category: Value 2015-2020
  • Table 31 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2015-2020
  • Table 32 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2015-2020
  • Table 33 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2015-2020
  • Table 34 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2015-2020
  • Table 35 Forecast Total Sales of Hot Drinks by Category: Total Volume 2015-2020
  • Table 36 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2015-2020

SOURCES

  • Summary 4 Research Sources

Segmentation

This market research report includes the following:

  • Coffee
    • Fresh Coffee
      • Fresh Coffee Beans
      • Fresh Ground Coffee
        • Fresh Ground Coffee Pods
        • Standard Fresh Ground Coffee
    • Instant Coffee
      • Instant Decaffeinated Coffee
      • Instant Standard Coffee

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Off-trade vs On-trade
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail cups volume
  • Retail cups volume % growth
  • Retail cups volume per capita
  • Foodservice cups volume
  • Foodservice cups volume % growth
  • Foodservice cups volume per capita
  • Total cups volume
  • Total cups volume % growth
  • Total cups volume per capita
  • Retail brewed volume
  • Retail brewed volume % growth
  • Retail brewed volume per capita
  • Foodservice brewed volume
  • Foodservice brewed volume % growth
  • Foodservice brewed volume per capita
  • Total brewed volume
  • Total brewed volume % growth
  • Total brewed volume per capita

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