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Country Report

Serbia Flag Coffee in Serbia

| Pages: 19

Price: US$900

About this Report

Executive Summary

TRENDS

  • After 2013, in 2014 was the second year in a row in which coffee saw retail volume decline. This negative performance was not a result of the economic crisis as was the case earlier in the review period, but a consequence of market saturation. Namely, even though instant coffee posted positive results in 2014, traditional or “Turkish” coffee (standard fresh ground coffee) saw negative retail volume growth, dragging the entire category to negative retail volume performance.

COMPETITIVE LANDSCAPE

  • Commanding 35% of retail volume sales in 2014, Grand Prom ad was leading coffee in Serbia. It was closely followed by its fierce competitor Straus Adriatic doo, which held 31% market volume share. Both of these companies have excellent distribution networks and remarkably widespread marketing campaigns and are very active in terms of offering special gifts in form of coffee mugs, promotional packaging sets and so forth. That is why it comes as no surprise that they are dominating the market, with third-ranked Nestlé SA accounting for only 6% retail volume share in 2014.

PROSPECTS

  • Volume sales of standard fresh ground coffee will continue declining over the forecast period, but at a very low rate. The tradition of consuming traditional coffee in Serbia is deeply rooted and it is not expected to stop anytime soon. Namely, drinking coffee is more than consuming a beverage and is usually an important social event, where friends and family members talk, share their thoughts and problems and bind themselves closer together.

Samples (FAQs about samples):

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Overview

Discover the latest market trends and uncover sources of future market growth for the Coffee industry in Serbia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Coffee industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Coffee in Serbia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Coffee in Serbia?
  • What are the major brands in Serbia?
  • How significant is vending in coffee distribution?
  • How does the increasing number of speciality coffee shops impact retail sales of coffee?
  • How are coffee pods performing in Serbia?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Table of Contents

Coffee in Serbia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Retail Sales of Coffee by Category: Volume 2009-2014
  • Table 2 Retail Sales of Coffee by Category: Value 2009-2014
  • Table 3 Retail Sales of Coffee by Category: % Volume Growth 2009-2014
  • Table 4 Retail Sales of Coffee by Category: % Value Growth 2009-2014
  • Table 5 Retail Sales of Instant Coffee by Type: % Value Breakdown 2009-2014
  • Table 6 NBO Company Shares of Coffee: % Retail Value 2010-2014
  • Table 7 LBN Brand Shares of Coffee: % Retail Value 2011-2014
  • Table 8 Forecast Retail Sales of Coffee by Category: Volume 2014-2019
  • Table 9 Forecast Retail Sales of Coffee by Category: Value 2014-2019
  • Table 10 Forecast Retail Sales of Coffee by Category: % Volume Growth 2014-2019
  • Table 11 Forecast Retail Sales of Coffee by Category: % Value Growth 2014-2019

Coffee in Serbia - Company Profiles

Strauss Adriatic doo in Hot Drinks (Serbia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Strauss Adriatic doo: Key Facts
  • Summary 2 Strauss Adriatic doo: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Strauss Adriatic doo: Competitive Position 2014

Hot Drinks in Serbia - Industry Context

EXECUTIVE SUMMARY

Coffee pulling the entire hot drinks industry down

Tea-drinking culture slowly developing

Small local coffee manufacturers taking shares from market leaders

Distribution of hot drinks migrating towards modern grocery retailers

Continued decrease of retail volume sales awaits hot drinks

MARKET DATA

  • Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2009-2014
  • Table 13 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2009-2014
  • Table 14 Retail Sales of Hot Drinks by Category: Volume 2009-2014
  • Table 15 Retail Sales of Hot Drinks by Category: Value 2009-2014
  • Table 16 Retail Sales of Hot Drinks by Category: % Volume Growth 2009-2014
  • Table 17 Retail Sales of Hot Drinks by Category: % Value Growth 2009-2014
  • Table 18 Foodservice Sales of Hot Drinks by Category: Volume 2009-2014
  • Table 19 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2009-2014
  • Table 20 Total Sales of Hot Drinks by Category: Total Volume 2009-2014
  • Table 21 Total Sales of Hot Drinks by Category: % Total Volume Growth 2009-2014
  • Table 22 NBO Company Shares of Hot Drinks: % Retail Value 2010-2014
  • Table 23 LBN Brand Shares of Hot Drinks: % Retail Value 2011-2014
  • Table 24 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2009-2014
  • Table 25 Retail Distribution of Hot Drinks by Format: % Volume 2009-2014
  • Table 26 Retail Distribution of Hot Drinks by Format and Category: % Volume 2014
  • Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2014-2019
  • Table 28 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2014-2019
  • Table 29 Forecast Retail Sales of Hot Drinks by Category: Volume 2014-2019
  • Table 30 Forecast Retail Sales of Hot Drinks by Category: Value 2014-2019
  • Table 31 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2014-2019
  • Table 32 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2014-2019
  • Table 33 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2014-2019
  • Table 34 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2014-2019
  • Table 35 Forecast Total Sales of Hot Drinks by Category: Total Volume 2014-2019
  • Table 36 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2014-2019

APPENDIX

Production/import/export data

DEFINITIONS

SOURCES

  • Summary 4 Research Sources

Segmentation

This market research report includes the following:

  • Coffee
    • Fresh Coffee
      • Fresh Coffee Beans
      • Fresh Ground Coffee
        • Fresh Ground Coffee Pods
        • Standard Fresh Ground Coffee
    • Instant Coffee
      • Instant Decaffeinated Coffee
      • Instant Standard Coffee

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Off-trade vs On-trade

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail cups volume
  • Retail cups volume % growth
  • Retail cups volume per capita
  • Foodservice cups volume
  • Foodservice cups volume % growth
  • Foodservice cups volume per capita
  • Total cups volume
  • Total cups volume % growth
  • Total cups volume per capita
  • Retail brewed volume
  • Retail brewed volume % growth
  • Retail brewed volume per capita
  • Foodservice brewed volume
  • Foodservice brewed volume % growth
  • Foodservice brewed volume per capita
  • Total brewed volume
  • Total brewed volume % growth
  • Total brewed volume per capita

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