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Country Report

Serbia Flag Coffee in Serbia

| Pages: 19

Price: US$900

About this Report

Executive Summary

TRENDS

  • In 2013 small local (usually confined to one city or even one part of the city) producers of traditional coffee obviously advance in the sense that they are claiming more and more volume shares and all of the big players report so. These local companies offer coffee at reasonable lower prices than those of major brands and consumers seem to be well attracted by that. Another interesting thing was noticed – illicit trade of coffee is growing. This is happening in two ways: either producers themselves sell more than they register at the country’s tax office or citizens purchase large amounts of coffee in big retailing outlets and later sell them at regular prices in open markets or improvised street vendors.

COMPETITIVE LANDSCAPE

  • Grand Prom led in the Serbian coffee market in 2013 with a retail volume share of 39%. It was followed by Strauss Adriatic, which accounted for 33% of retail volume sales. All the other companies are far behind the two on top, with Nestlé being third with only 5%. The two top companies both have a loyal consumer base that has been built over the years and they seem to know how to exploit that and keep consumers coming.

PROSPECTS

  • Small local producers that are already present in the market will continue growing and whilst they will not be able to really jeopardize the two leading companies, they will keel launching new products in different categories (which is mostly not the case for now as they are only present within traditional coffee segment) and attracting more and more price-sensitive and curious consumers. It is also expected that the number of these local manufacturers will further increase over the 2013-2018 forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Coffee industry in Serbia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Coffee industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Coffee in Serbia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Coffee in Serbia?
  • What are the major brands in Serbia?
  • How significant is vending in coffee distribution?
  • How does the increasing number of speciality coffee shops impact retail sales of coffee?
  • How are coffee pods performing in Serbia?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Table of Contents

Coffee in Serbia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Retail Sales of Coffee by Category: Volume 2008-2013
  • Table 2 Retail Sales of Coffee by Category: Value 2008-2013
  • Table 3 Retail Sales of Coffee by Category: % Volume Growth 2008-2013
  • Table 4 Retail Sales of Coffee by Category: % Value Growth 2008-2013
  • Table 5 Retail Sales of Instant Coffee by Type: % Value Breakdown 2008-2013
  • Table 6 NBO Company Shares of Coffee: % Retail Value 2009-2013
  • Table 7 LBN Brand Shares of Coffee: % Retail Value 2010-2013
  • Table 8 Forecast Retail Sales of Coffee by Category: Volume 2013-2018
  • Table 9 Forecast Retail Sales of Coffee by Category: Value 2013-2018
  • Table 10 Forecast Retail Sales of Coffee by Category: % Volume Growth 2013-2018
  • Table 11 Forecast Retail Sales of Coffee by Category: % Value Growth 2013-2018

Coffee in Serbia - Company Profiles

Strauss Adriatic doo in Hot Drinks (Serbia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Strauss Adriatic doo: Key Facts
  • Summary 2 Strauss Adriatic doo: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Strauss Adriatic doo: Competitive Position 2013

Hot Drinks in Serbia - Industry Context

EXECUTIVE SUMMARY

Marginal growth of hot drinks in 2013

Traditional coffee market saturated

Two standard fresh ground coffee producers leading the market

Modern retailers winning the battle

Continuation of erratic growth over the forecast period

MARKET DATA

  • Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2008-2013
  • Table 13 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2008-2013
  • Table 14 Retail Sales of Hot Drinks by Category: Volume 2008-2013
  • Table 15 Retail Sales of Hot Drinks by Category: Value 2008-2013
  • Table 16 Retail Sales of Hot Drinks by Category: % Volume Growth 2008-2013
  • Table 17 Retail Sales of Hot Drinks by Category: % Value Growth 2008-2013
  • Table 18 Foodservice Sales of Hot Drinks by Category: Volume 2008-2013
  • Table 19 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2008-2013
  • Table 20 Total Sales of Hot Drinks by Category: Total Volume 2008-2013
  • Table 21 Total Sales of Hot Drinks by Category: % Total Volume Growth 2008-2013
  • Table 22 NBO Company Shares of Hot Drinks: % Retail Value 2009-2013
  • Table 23 LBN Brand Shares of Hot Drinks: % Retail Value 2010-2013
  • Table 24 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2008-2013
  • Table 25 Retail Distribution of Hot Drinks by Format: % Volume 2008-2013
  • Table 26 Retail Distribution of Hot Drinks by Format and Category: % Volume 2013
  • Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2013-2018
  • Table 28 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2013-2018
  • Table 29 Forecast Retail Sales of Hot Drinks by Category: Volume 2013-2018
  • Table 30 Forecast Retail Sales of Hot Drinks by Category: Value 2013-2018
  • Table 31 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2013-2018
  • Table 32 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2013-2018
  • Table 33 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2013-2018
  • Table 34 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2013-2018
  • Table 35 Forecast Total Sales of Hot Drinks by Category: Total Volume 2013-2018
  • Table 36 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2013-2018

APPENDIX

Production/import/export data

DEFINITIONS

SOURCES

  • Summary 4 Research Sources

Segmentation

This market research report includes the following:

  • Coffee
    • Fresh Coffee
      • Fresh Coffee Beans
      • Fresh Ground Coffee
        • Fresh Ground Coffee Pods
        • Standard Fresh Ground Coffee
    • Instant Coffee
      • Instant Standard Coffee
      • Instant Decaffeinated Coffee

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Foodservice Distribution
  • Off-trade vs On-trade

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail cups volume
  • Retail cups volume % growth
  • Retail cups volume per capita
  • Foodservice cups volume
  • Foodservice cups volume % growth
  • Foodservice cups volume per capita
  • Total cups volume
  • Total cups volume % growth
  • Total cups volume per capita
  • Retail brewed volume
  • Retail brewed volume % growth
  • Retail brewed volume per capita
  • Foodservice brewed volume
  • Foodservice brewed volume % growth
  • Foodservice brewed volume per capita
  • Total brewed volume
  • Total brewed volume % growth
  • Total brewed volume per capita

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