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Country Report

South Africa Flag Coffee in South Africa

| Pages: 23

Price: US$990

About this Report

Executive Summary

TRENDS

  • With the growing coffee culture in South Africa, consumers seek that high “coffee shop quality” coffee in the comfort of their own home. The trend towards coffee pods such as Nestlé’s Nespresso and newly launched Nescafé Dolce Gusto is still niche relative to the total South African market, yet it is a growing trend amongst the upper LSM group. Consumers enjoy both the quality of the coffee as well as the convenience to prepare it; ensuring coffee consumption is an indulgent treat.

COMPETITIVE LANDSCAPE

  • Nestlé South Africa dominates coffee with a value share of 37% in 2014. The company’s Nescafé brand is the leading brand in overall coffee with a value share of 32% in 2014. National Brands Ltd falls into second position with 5.96% share. Kraft Foods South Africa falls into third position with a value share of 6% in 2014. This is attributed by its Jacobs brand which is the second biggest brand overall.

PROSPECTS

  • Convenience, as well as value for money, will continue to be key drivers of growth in South African coffee over the forecast period. It is thought that the trend towards more premium instant coffee amongst the upper LSM groups will continue, as these consumers require more from their coffee. There may be a move by manufacturers to focus on the region in which the coffee is produced, for example, Kenya. The upper LSM consumers will be tempted to make their choice based on the region where the coffee is produced. There may also be a move towards organic coffee amongst these consumers, as the health and wellness trend takes hold. There may also be a move towards liquid coffee concentrates in coffee pods, rather than the current granule formulation.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Coffee industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Coffee industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Coffee in South Africa market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Coffee in South Africa?
  • What are the major brands in South Africa?
  • How significant is vending in coffee distribution?
  • How does the increasing number of speciality coffee shops impact retail sales of coffee?
  • How are coffee pods performing in South Africa?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Table of Contents

Coffee in South Africa - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Retail Sales of Coffee by Category: Volume 2009-2014
  • Table 2 Retail Sales of Coffee by Category: Value 2009-2014
  • Table 3 Retail Sales of Coffee by Category: % Volume Growth 2009-2014
  • Table 4 Retail Sales of Coffee by Category: % Value Growth 2009-2014
  • Table 5 Retail Sales of Fresh Ground Coffee by Standard vs Pods: % Value 2009-2014
  • Table 6 Retail Sales of Instant Coffee by Type: % Value Breakdown 2009-2014
  • Table 7 NBO Company Shares of Coffee: % Retail Value 2010-2014
  • Table 8 LBN Brand Shares of Coffee: % Retail Value 2011-2014
  • Table 9 Forecast Retail Sales of Coffee by Category: Volume 2014-2019
  • Table 10 Forecast Retail Sales of Coffee by Category: Value 2014-2019
  • Table 11 Forecast Retail Sales of Coffee by Category: % Volume Growth 2014-2019
  • Table 12 Forecast Retail Sales of Coffee by Category: % Value Growth 2014-2019
  • Table 13 Forecast Retail Sales of Fresh Ground Coffee by Standard vs Pods: % Value 2014-2019

Coffee in South Africa - Company Profiles

National Brands Ltd in Hot Drinks (South Africa)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 National Brands Ltd: Key Facts
  • Summary 2 National Brands Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 National Brands Ltd: Competitive Position 2014

Hot Drinks in South Africa - Industry Context

EXECUTIVE SUMMARY

South African hot drinks experiences decline in volume growth in 2014

Consumer spending remains cautious and quality and affordability remain key in 2014

Nestlé South Africa leads South African hot drinks in 2014

Increased distribution contributes to growth in 2014

Volume sales expected to improve over the forecast period

KEY TRENDS AND DEVELOPMENTS

Consumers still feeling the impact of rising costs and decreased disposable in 2014

Health and wellness continues to impact South African non-alcoholic drinks in 2014

Growing coffee culture contributes to growth in 2014

MARKET DATA

  • Table 14 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2009-2014
  • Table 15 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2009-2014
  • Table 16 Retail Sales of Hot Drinks by Category: Volume 2009-2014
  • Table 17 Retail Sales of Hot Drinks by Category: Value 2009-2014
  • Table 18 Retail Sales of Hot Drinks by Category: % Volume Growth 2009-2014
  • Table 19 Retail Sales of Hot Drinks by Category: % Value Growth 2009-2014
  • Table 20 Foodservice Sales of Hot Drinks by Category: Volume 2009-2014
  • Table 21 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2009-2014
  • Table 22 Total Sales of Hot Drinks by Category: Total Volume 2009-2014
  • Table 23 Total Sales of Hot Drinks by Category: % Total Volume Growth 2009-2014
  • Table 24 NBO Company Shares of Hot Drinks: % Retail Value 2010-2014
  • Table 25 LBN Brand Shares of Hot Drinks: % Retail Value 2011-2014
  • Table 26 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2009-2014
  • Table 27 Retail Distribution of Hot Drinks by Format: % Volume 2009-2014
  • Table 28 Retail Distribution of Hot Drinks by Format and Category: % Volume 2014
  • Table 29 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2014-2019
  • Table 30 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2014-2019
  • Table 31 Forecast Retail Sales of Hot Drinks by Category: Volume 2014-2019
  • Table 32 Forecast Retail Sales of Hot Drinks by Category: Value 2014-2019
  • Table 33 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2014-2019
  • Table 34 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2014-2019
  • Table 35 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2014-2019
  • Table 36 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2014-2019
  • Table 37 Forecast Total Sales of Hot Drinks by Category: Total Volume 2014-2019
  • Table 38 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2014-2019

APPENDIX

Production/Import/Export Data

SOURCES

  • Summary 4 Research Sources

Segmentation

This market research report includes the following:

  • Coffee
    • Fresh Coffee
      • Fresh Coffee Beans
      • Fresh Ground Coffee
        • Fresh Ground Coffee Pods
        • Standard Fresh Ground Coffee
    • Instant Coffee
      • Instant Decaffeinated Coffee
      • Instant Standard Coffee

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Off-trade vs On-trade
  • Standard vs Pods
  • Decaffeinated vs Regular

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail cups volume
  • Retail cups volume % growth
  • Retail cups volume per capita
  • Foodservice cups volume
  • Foodservice cups volume % growth
  • Foodservice cups volume per capita
  • Total cups volume
  • Total cups volume % growth
  • Total cups volume per capita
  • Retail brewed volume
  • Retail brewed volume % growth
  • Retail brewed volume per capita
  • Foodservice brewed volume
  • Foodservice brewed volume % growth
  • Foodservice brewed volume per capita
  • Total brewed volume
  • Total brewed volume % growth
  • Total brewed volume per capita

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