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Country Report

Coffee in South Africa

| Pages: 27

Price: US$900

About this Report

Executive Summary

TRENDS

  • While South African consumers remained cautious in their spending during the tough economic times, there has been a slight shift towards more premium coffee products. Freeze-dried coffee is priced at a premium and is seeing an increased amount of shelf space. Nestlé launched Nescafé Green Blend in June 2012. The product meets health and wellness demands by being a source of antioxidants, and is priced at a premium.

COMPETITIVE LANDSCAPE

  • The Nescafé brand from Nestlé is a major contributor to the company’s leading position in coffee in South Africa. Its leading brand, Nescafé, held an off-trade share of 37% in the coffee category in current value terms in 2012, while the company enjoyed a value share of 39% in the same year. National Brands was in second place with a value share of 7%. National Brands was the leader in fresh coffee with an off-trade value share of 41%.

PROSPECTS

  • Convenience, as well as value for money, will continue to be key drivers of growth in coffee in South Africa over the 2012-2017 forecast period. It is expected that the trend towards more premium instant coffee amongst the upper-LSM groups will continue, as these consumers require more from their coffee. There may be a move by manufacturers to focus on the regional origins of their coffee, for example Kenya. Upper-LSM consumers will be tempted to make their choices based on the region where the coffee is produced. There could also be an increasing trend towards organic coffee amongst these consumers, as the health and wellness trend takes hold. The development of liquid coffee concentrates in fresh ground coffee pods, rather than the current granule formulation, may also be witnessed over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Coffee industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Coffee industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Coffee in South Africa market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Coffee in South Africa?
  • What are the major brands in South Africa?
  • How significant is vending in coffee distribution?
  • How does the increasing number of speciality coffee shops impact retail sales of coffee?
  • How are coffee pods performing in South Africa?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Table of Contents

Coffee in South Africa - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Retail Sales of Coffee by Category: Volume 2007-2012
  • Table 2 Retail Sales of Coffee by Category: Value 2007-2012
  • Table 3 Retail Sales of Coffee by Category: % Volume Growth 2007-2012
  • Table 4 Retail Sales of Coffee by Category: % Value Growth 2007-2012
  • Table 5 Fresh Ground Coffee: Standard Vs Pods % Value Analysis 2007-2012
  • Table 6 Instant Coffee by Type: % Value Breakdown 2007-2012
  • Table 7 Coffee Company Shares by Retail Value 2008-2012
  • Table 8 Coffee Brand Shares by Retail Value 2009-2012
  • Table 9 Forecast Retail Sales of Coffee by Category: Volume 2012-2017
  • Table 10 Forecast Retail Sales of Coffee by Category: Value 2012-2017
  • Table 11 Forecast Retail Sales of Coffee by Category: % Volume Growth 2012-2017
  • Table 12 Forecast Retail Sales of Coffee by Category: % Value Growth 2012-2017
  • Table 13 Fresh Ground Coffee: Forecast Standard Vs Pods % Value Analysis 2012-2017

Coffee in South Africa - Company Profiles

National Brands Ltd in Hot Drinks (South Africa)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 National Brands Ltd: Key Facts
  • Summary 2 National Brands Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 National Brands Ltd: Competitive Position 2012

Hot Drinks in South Africa - Industry Context

South African hot drinks experiences a decline in volume growth in 2012

Consumer spending remains cautious while quality and affordability are key

Nestlé overtakes National Brands in 2012

Wider distribution network contributes to growth in 2012

Volume sales are expected to improve over the forecast period

KEY TRENDS AND DEVELOPMENTS

Consumers continue to feel the impact of the recent economic recession

Health and wellness continues to impact South African non-alcoholic drinks in 2012

Consumers continue to demand convenience in 2012

Specialist coffee shops boosts sales of coffee in South Africa in 2012

South African population and household landscape

MARKET DATA

  • Table 14 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2007-2012
  • Table 15 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2007-2012
  • Table 16 Retail Sales of Hot Drinks by Category: Volume 2007-2012
  • Table 17 Retail Sales of Hot Drinks by Category: Value 2007-2012
  • Table 18 Retail Sales of Hot Drinks by Category: % Volume Growth 2007-2012
  • Table 19 Retail Sales of Hot Drinks by Category: % Value Growth 2007-2012
  • Table 20 Foodservice Sales of Hot Drinks by Category: Volume 2007-2012
  • Table 21 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2007-2012
  • Table 22 Total Sales of Hot Drinks by Category: Total Volume 2007-2012
  • Table 23 Total Sales of Hot Drinks by Category: % Total Volume Growth 2007-2012
  • Table 24 Hot Drinks Company Shares by Retail Value 2008-2012
  • Table 25 Hot Drinks Brand Shares by Retail Value 2009-2012
  • Table 26 Penetration of Private Label by Category 2007-2012
  • Table 27 Sales of Hot Drinks by Distribution Format: % Analysis 2007-2012
  • Table 28 Sales of Hot Drinks by Category and Distribution Format: % Analysis 2012
  • Table 29 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2012-2017
  • Table 30 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2012-2017
  • Table 31 Forecast Retail Sales of Hot Drinks by Category: Volume 2012-2017
  • Table 32 Forecast Retail Sales of Hot Drinks by Category: Value 2012-2017
  • Table 33 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
  • Table 34 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
  • Table 35 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2012-2017
  • Table 36 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2012-2017
  • Table 37 Forecast Total Sales of Hot Drinks by Category: Total Volume 2012-2017
  • Table 38 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017

APPENDIX

Production/Import/Export Data

  • Table 39 Production/Imports/Exports/Apparent Consumption of Hot Drinks by Category 2007-2011

DEFINITIONS

SOURCES

  • Summary 4 Research Sources

Segmentation

This market research report includes the following:

  • Coffee
    • Fresh Coffee
      • Fresh Coffee Beans
      • Fresh Ground Coffee
        • Fresh Ground Coffee Pods
        • Standard Fresh Ground Coffee
    • Instant Coffee
      • Instant Standard Coffee
      • Instant Decaffeinated Coffee

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Distribution
  • Analysis by type
  • Decaffeinated vs regular
  • Foodservice distribution
  • Off-trade vs on-trade
  • Pricing
  • Standard vs pods

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail rtd volume
  • Retail rtd volume % growth
  • Retail rtd volume per capita
  • Foodservice rtd volume
  • Foodservice rtd volume % growth
  • Foodservice rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Retail cups volume
  • Retail cups volume % growth
  • Retail cups volume per capita
  • Foodservice cups volume
  • Foodservice cups volume % growth
  • Foodservice cups volume per capita
  • Total cups volume
  • Total cups volume % growth
  • Total cups volume per capita

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