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Country Report

USA Flag Coffee in the US

| Pages: 30

Price: US$990

About this Report

Executive Summary

TRENDS

  • Pods remained the major growth driver in the US coffee market in 2014, as the convenient coffee category continues to captivate consumers. Fresh ground coffee pods have seen colossal growth from the popularity of the Keurig brewing machine. The vast majority of sales come from Keurig Green Mountain, formerly Green Mountain Coffee Roasters, which continues to retain its dominant position in the market despite the expiration of some of its critical patents.

COMPETITIVE LANDSCAPE

  • In 2014, The JM Smucker Co led off-trade volume sales of coffee, with a 25% share. However, 2014 saw its off-trade volumes slipped by 1%. JM Smucker’s main product is the economy-positioned Folgers brand. The brand grew in popularity during the recession due to its low cost, but as the economy has recovered sales have declined. Fortunately, JM Smucker also benefits from its licensing agreements with Dunkin’ Donuts, through which retail volume sales increased by 37% over the 2009-2014 review period, indicative of the growing trend and consequent success of foodservice branded retail coffee.

PROSPECTS

  • Off-trade volume sales of coffee are projected to increase by 4% over the forecast period, to reach 829,717 tonnes by 2019. Off-trade value sales of coffee are expected to be more significant than volume growth, with a projected growth of 9% at constant 2014 prices over the forecast period, to reach US$14.0 billion by 2019.This growth will continue to come from fresh ground coffee pods, off-trade value sales of which are expected to grow by 25% at constant 2014 prices over the forecast period. In addition, a movement towards more expensive premium varieties of coffee beans will help to drive growth in most categories. Accordingly, constant unit prices are projected to increase by 5% over the same period. The consumer switch to fresh ground coffee pods, as described above, will be responsible for some of this price increase. In addition to this, recent droughts in Brazil, the largest coffee producer in the world, may further impact prices.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Coffee industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Coffee industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Coffee in USA market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Coffee in USA?
  • What are the major brands in USA?
  • How significant is vending in coffee distribution?
  • How does the increasing number of speciality coffee shops impact retail sales of coffee?
  • How are coffee pods performing in USA?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Table of Contents

Coffee in the US - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Retail Sales of Coffee by Category: Volume 2009-2014
  • Table 2 Retail Sales of Coffee by Category: Value 2009-2014
  • Table 3 Retail Sales of Coffee by Category: % Volume Growth 2009-2014
  • Table 4 Retail Sales of Coffee by Category: % Value Growth 2009-2014
  • Table 5 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Value 2009-2014
  • Table 6 Retail Sales of Fresh Ground Coffee by Standard vs Pods: % Value 2009-2014
  • Table 7 Retail Sales of Instant Coffee by Type: % Value Breakdown 2009-2014
  • Table 8 NBO Company Shares of Coffee: % Retail Value 2010-2014
  • Table 9 LBN Brand Shares of Coffee: % Retail Value 2011-2014
  • Table 10 Forecast Retail Sales of Coffee by Category: Volume 2014-2019
  • Table 11 Forecast Retail Sales of Coffee by Category: Value 2014-2019
  • Table 12 Forecast Retail Sales of Coffee by Category: % Volume Growth 2014-2019
  • Table 13 Forecast Retail Sales of Coffee by Category: % Value Growth 2014-2019
  • Table 14 Forecast Retail Sales of Fresh Ground Coffee by Standard vs Pods: % Value 2014-2019

Coffee in the US - Company Profiles

Eight O'Clock Coffee Co in Hot Drinks (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Eight O’Clock Coffee Co: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Eight O’Clock Coffee Co: Competitive Position 2014

JM Smucker Co, The in Hot Drinks (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 The JM Smucker Co: Key Facts
  • Summary 4 The JM Smucker Co: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 The JM Smucker Co: Competitive Position 2014

Keurig Green Mountain Inc in Hot Drinks (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Keurig Green Mountain Inc: Key Facts
  • Summary 7 Keurig Green Mountain Inc: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 8 Keurig Green Mountain Inc: Competitive Position 2014

Hot Drinks in the US - Industry Context

EXECUTIVE SUMMARY

Hot drinks growth continues

Convenience and quality key

Green Mountain continues to lead the hot drinks market

Pod products see the most product development

Moderate positive growth expected

KEY TRENDS AND DEVELOPMENTS

Premium continues to be a key selling point

Pods continue to take over the market

Recovering economy to lift foodservice

MARKET DATA

  • Table 15 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2009-2014
  • Table 16 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2009-2014
  • Table 17 Retail Sales of Hot Drinks by Category: Volume 2009-2014
  • Table 18 Retail Sales of Hot Drinks by Category: Value 2009-2014
  • Table 19 Retail Sales of Hot Drinks by Category: % Volume Growth 2009-2014
  • Table 20 Retail Sales of Hot Drinks by Category: % Value Growth 2009-2014
  • Table 21 Foodservice Sales of Hot Drinks by Category: Volume 2009-2014
  • Table 22 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2009-2014
  • Table 23 Total Sales of Hot Drinks by Category: Total Volume 2009-2014
  • Table 24 Total Sales of Hot Drinks by Category: % Total Volume Growth 2009-2014
  • Table 25 NBO Company Shares of Hot Drinks: % Retail Value 2010-2014
  • Table 26 LBN Brand Shares of Hot Drinks: % Retail Value 2011-2014
  • Table 27 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2009-2014
  • Table 28 Retail Distribution of Hot Drinks by Format: % Volume 2009-2014
  • Table 29 Retail Distribution of Hot Drinks by Format and Category: % Volume 2014
  • Table 30 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2014-2019
  • Table 31 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2014-2019
  • Table 32 Forecast Retail Sales of Hot Drinks by Category: Volume 2014-2019
  • Table 33 Forecast Retail Sales of Hot Drinks by Category: Value 2014-2019
  • Table 34 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2014-2019
  • Table 35 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2014-2019
  • Table 36 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2014-2019
  • Table 37 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2014-2019
  • Table 38 Forecast Total Sales of Hot Drinks by Category: Total Volume 2014-2019
  • Table 39 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2014-2019

APPENDIX

Production/Import/Export Data

  • Table 40 Production/Imports/Exports/Apparent Consumption of Hot Drinks by Category 2009-2014

SOURCES

  • Summary 9 Research Sources

Segmentation

This market research report includes the following:

  • Coffee
    • Fresh Coffee
      • Fresh Coffee Beans
      • Fresh Ground Coffee
        • Fresh Ground Coffee Pods
        • Standard Fresh Ground Coffee
    • Instant Coffee
      • Instant Decaffeinated Coffee
      • Instant Standard Coffee

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Off-trade vs On-trade
  • Standard vs Pods
  • Decaffeinated vs Regular

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail cups volume
  • Retail cups volume % growth
  • Retail cups volume per capita
  • Foodservice cups volume
  • Foodservice cups volume % growth
  • Foodservice cups volume per capita
  • Total cups volume
  • Total cups volume % growth
  • Total cups volume per capita
  • Retail brewed volume
  • Retail brewed volume % growth
  • Retail brewed volume per capita
  • Foodservice brewed volume
  • Foodservice brewed volume % growth
  • Foodservice brewed volume per capita
  • Total brewed volume
  • Total brewed volume % growth
  • Total brewed volume per capita

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