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Country Report

USA Flag Coffee in the US

| Pages: 32

Price: US$900

About this Report

Executive Summary

TRENDS

  • In 2013, off-trade volume sales of coffee increased by 4%, just above the 3% CAGR for the review period 2008-2013. This is indicative of consumers continuing to brew coffee at home following the economic downturn. Meanwhile, on-trade volume sales of coffee grew slightly slower than in the previous year, increasing by 2%, which is both indicative of the popularity of at-home brewing and a sign of the maturity of the specialist coffee shops channel.

COMPETITIVE LANDSCAPE

  • In 2013, The JM Smucker Co was the leading company in coffee in off-trade volume terms, with a 25% share, accounting for 199,707 tonnes. However, 2013, also marked the second consecutive year of negative growth for the company, as off-trade volumes slipped by 2%. JM Smucker’s main product is the economy-positioned Folgers brand. The brand grew in popularity during the recession as it was synonymous with value, increasing by 27% in off-trade volume terms from 2008 to 2010. However, the brand has struggled in the latter part of the review period, with off-trade volumes decreasing by 8% from 2011-2013, in part because of its inability to attract younger consumers. Fortunately, JM Smucker also benefits from its licensing agreements with Dunkin’ Donuts, which increased by 57% in retail volume terms over the review period 2008-2013, indicative of the growing trend and consequent success of foodservice branded retail coffee.

PROSPECTS

  • Off-trade volumes sales of coffee are projected to increase by 5% over the forecast period, to reach 835,059 tonnes by 2018. This represents a conservative forecast based on the maturity on the US coffee industry in addition to changes in the fresh ground coffee pods market, which has been the major driver of growth over the review period. As already evident in 2013, the expiration of Green Mountain’s patents has enabled new players, including private label, regional roasters, and national brands to enter the market. This, combined with the perceived convenience of pods - in terms of preparation and brew time - will continue to increase off-trade volume sales of fresh ground coffee pods. However, this growth will continue to be offset by declines in other categories, due to a shift in the way people consume coffee, rather than demonstrably more consumers drinking coffee.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Coffee industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Coffee industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Coffee in USA market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Coffee in USA?
  • What are the major brands in USA?
  • How significant is vending in coffee distribution?
  • How does the increasing number of speciality coffee shops impact retail sales of coffee?
  • How are coffee pods performing in USA?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Table of Contents

Coffee in the US - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Retail Sales of Coffee by Category: Volume 2008-2013
  • Table 2 Retail Sales of Coffee by Category: Value 2008-2013
  • Table 3 Retail Sales of Coffee by Category: % Volume Growth 2008-2013
  • Table 4 Retail Sales of Coffee by Category: % Value Growth 2008-2013
  • Table 5 Retail Sales of Fresh Ground Coffee by Standard vs Pods: % Value 2008-2013
  • Table 6 Retail Sales of Instant Coffee by Type: % Value Breakdown 2008-2013
  • Table 7 NBO Company Shares of Coffee: % Retail Value 2009-2013
  • Table 8 LBN Brand Shares of Coffee: % Retail Value 2010-2013
  • Table 9 Forecast Retail Sales of Coffee by Category: Volume 2013-2018
  • Table 10 Forecast Retail Sales of Coffee by Category: Value 2013-2018
  • Table 11 Forecast Retail Sales of Coffee by Category: % Volume Growth 2013-2018
  • Table 12 Forecast Retail Sales of Coffee by Category: % Value Growth 2013-2018
  • Table 13 Forecast Retail Sales of Fresh Ground Coffee by Standard vs Pods: % Value 2013-2018

Coffee in the US - Company Profiles

Eight O'Clock Coffee Co in Hot Drinks (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Eight O’Clock Coffee Co: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Eight O’Clock Coffee Co: Competitive Position 2013

Green Mountain Coffee Roasters Inc in Hot Drinks (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Green Mountain Coffee Roasters Inc: Key Facts
  • Summary 4 Green Mountain Coffee Roasters Inc: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 Green Mountain Coffee Roasters Inc: Competitive Position 2013

JM Smucker Co, The in Hot Drinks (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 JM Smucker Co, The: Key Facts
  • Summary 7 JM Smucker Co, The: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 8 JM Smucker Co, The: Competitive Position 2013

Hot Drinks in the US - Industry Context

EXECUTIVE SUMMARY

2013 sees continued value growth, despite declining commodity prices

Single-serve format continues to drive growth in hot drinks

Green Mountain Coffee Roasters is the new leader in US hot drinks

Internet retailing continues to grow in importance

Modest forecast growth amid saturation and shifting consumer demographics

KEY TRENDS AND DEVELOPMENTS

Single-serve pods dominate value growth in US hot drinks

Increased premiumisation across all categories

Concern over safe environmental and ethical practices places emphasis on sustainability and fair trade

MARKET DATA

  • Table 14 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2008-2013
  • Table 15 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2008-2013
  • Table 16 Retail Sales of Hot Drinks by Category: Volume 2008-2013
  • Table 17 Retail Sales of Hot Drinks by Category: Value 2008-2013
  • Table 18 Retail Sales of Hot Drinks by Category: % Volume Growth 2008-2013
  • Table 19 Retail Sales of Hot Drinks by Category: % Value Growth 2008-2013
  • Table 20 Foodservice Sales of Hot Drinks by Category: Volume 2008-2013
  • Table 21 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2008-2013
  • Table 22 Total Sales of Hot Drinks by Category: Total Volume 2008-2013
  • Table 23 Total Sales of Hot Drinks by Category: % Total Volume Growth 2008-2013
  • Table 24 NBO Company Shares of Hot Drinks: % Retail Value 2009-2013
  • Table 25 LBN Brand Shares of Hot Drinks: % Retail Value 2010-2013
  • Table 26 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2008-2013
  • Table 27 Retail Distribution of Hot Drinks by Format: % Volume 2008-2013
  • Table 28 Retail Distribution of Hot Drinks by Format and Category: % Volume 2013
  • Table 29 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2013-2018
  • Table 30 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2013-2018
  • Table 31 Forecast Retail Sales of Hot Drinks by Category: Volume 2013-2018
  • Table 32 Forecast Retail Sales of Hot Drinks by Category: Value 2013-2018
  • Table 33 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2013-2018
  • Table 34 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2013-2018
  • Table 35 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2013-2018
  • Table 36 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2013-2018
  • Table 37 Forecast Total Sales of Hot Drinks by Category: Total Volume 2013-2018
  • Table 38 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2013-2018

APPENDIX

Production/Import/Export Data

  • Table 39 Production/Imports/Exports/Apparent Consumption of Hot Drinks by Category 2008-2013

SOURCES

  • Summary 9 Research Sources

Segmentation

This market research report includes the following:

  • Coffee
    • Fresh Coffee
      • Fresh Coffee Beans
      • Fresh Ground Coffee
        • Fresh Ground Coffee Pods
        • Standard Fresh Ground Coffee
    • Instant Coffee
      • Instant Standard Coffee
      • Instant Decaffeinated Coffee

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Foodservice Distribution
  • Off-trade vs On-trade
  • Standard vs Pods
  • Decaffeinated vs Regular

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail cups volume
  • Retail cups volume % growth
  • Retail cups volume per capita
  • Foodservice cups volume
  • Foodservice cups volume % growth
  • Foodservice cups volume per capita
  • Total cups volume
  • Total cups volume % growth
  • Total cups volume per capita
  • Retail brewed volume
  • Retail brewed volume % growth
  • Retail brewed volume per capita
  • Foodservice brewed volume
  • Foodservice brewed volume % growth
  • Foodservice brewed volume per capita
  • Total brewed volume
  • Total brewed volume % growth
  • Total brewed volume per capita

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