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Country Report

Venezuela Flag Coffee in Venezuela

| Pages: 21

Price: US$900

About this Report

Executive Summary

TRENDS

  • Given the fall in domestic production of green coffee because of price regulations in the coffee industry, the government resorted to the importation of green coffee from countries such as Brazil, Nicaragua and Honduras as a strategy to overcome the shortage in fresh coffee. Nonetheless, as the retail price of fresh coffee is regulated and price increase is fixed below inflation, the subsidy for the coffee industry was becoming increasingly expensive for the government. At the end of 2014, a new presidential decree was therefore approved which establishes that green coffee producers can only sell their crops to the Venezuelan State, directly and without intermediaries. The State will therefore not only concentrate the reception of green coffee but also 80% of the production of fresh coffee, through State-owned companies.

COMPETITIVE LANDSCAPE

  • Coffee is dominated by state-owned companies Café Fama de América and Marcelo y Rivero which have a combined 56% retail volume share in 2014. Marcelo y Rivero manufactures Café Madrid, the leading coffee brand, while Café Fama de América produces the Fama de América brand, the second leading brand. Before being appropriated by the Venezuelan state, these companies enjoyed a well-established reputation by offering products of high quality. State-owned companies benefit by receiving a greater allocation of green coffee, being capable of maintaining a steadier production of fresh coffee than small and medium-sized processing coffee companies.

PROSPECTS

  • A low degree of innovation is likely to remain in coffee with price controls and new regulations in the selling of green coffee discouraging manufacturers to invest in new product developments. Given that coffee, and more specifically fresh coffee, reached maturity, substantial volume increase might only be achieved through the introduction of new products, a very unlikely scenario given the strong limitations on setting prices in concordance with increasing costs.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Coffee industry in Venezuela with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Coffee industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.

The Coffee in Venezuela market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Coffee in Venezuela?
  • What are the major brands in Venezuela?
  • How significant is vending in coffee distribution?
  • How does the increasing number of speciality coffee shops impact retail sales of coffee?
  • How are coffee pods performing in Venezuela?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Table of Contents

Coffee in Venezuela - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DA

  • Table 1 Retail Sales of Coffee by Category: Volume 2009-2014
  • Table 2 Retail Sales of Coffee by Category: Value 2009-2014
  • Table 3 Retail Sales of Coffee by Category: % Volume Growth 2009-2014
  • Table 4 Retail Sales of Coffee by Category: % Value Growth 2009-2014
  • Table 5 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Value 2009-2014
  • Table 6 Retail Sales of Fresh Ground Coffee by Standard vs Pods: % Value 2009-2014
  • Table 7 Retail Sales of Instant Coffee by Type: % Value Breakdown 2009-2014
  • Table 8 NBO Company Shares of Coffee: % Retail Value 2010-2014
  • Table 9 LBN Brand Shares of Coffee: % Retail Value 2011-2014
  • Table 10 Forecast Retail Sales of Coffee by Category: Volume 2014-2019
  • Table 11 Forecast Retail Sales of Coffee by Category: Value 2014-2019
  • Table 12 Forecast Retail Sales of Coffee by Category: % Volume Growth 2014-2019
  • Table 13 Forecast Retail Sales of Coffee by Category: % Value Growth 2014-2019
  • Table 14 Forecast Retail Sales of Fresh Ground Coffee by Standard vs Pods: % Value 2014-2019

Coffee in Venezuela - Company Profiles

Café Fama de América CA in Hot Drinks (Venezuela)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Café Fama de América CA: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Café Fama de América CA: Competitive Position 2014

Hot Drinks in Venezuela - Industry Context

EXECUTIVE SUMMARY

Hot drinks continues to see slow volume growth in 2014

Unit price increases boost current value sales despite slow volume growth

Restricted business environment is the main barrier to entry in hot drinks

Hot drinks stagnates in new product developments

Hot drinks expected to recover slowly

KEY TRENDS AND DEVELOPMENTS

Lack of tea consumption culture and high prices limit growth

Coffee continues to be threatened by price controls and new regulations for the selling and distribution of green coffee

Scarcity of powdered milk adversely affects demand for other hot drinks

MARKET DATA

  • Table 15 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2009-2014
  • Table 16 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2009-2014
  • Table 17 Retail Sales of Hot Drinks by Category: Volume 2009-2014
  • Table 18 Retail Sales of Hot Drinks by Category: Value 2009-2014
  • Table 19 Retail Sales of Hot Drinks by Category: % Volume Growth 2009-2014
  • Table 20 Retail Sales of Hot Drinks by Category: % Value Growth 2009-2014
  • Table 21 Foodservice Sales of Hot Drinks by Category: Volume 2009-2014
  • Table 22 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2009-2014
  • Table 23 Total Sales of Hot Drinks by Category: Total Volume 2009-2014
  • Table 24 Total Sales of Hot Drinks by Category: % Total Volume Growth 2009-2014
  • Table 25 NBO Company Shares of Hot Drinks: % Retail Value 2010-2014
  • Table 26 LBN Brand Shares of Hot Drinks: % Retail Value 2011-2014
  • Table 27 Retail Distribution of Hot Drinks by Format: % Volume 2009-2014
  • Table 28 Retail Distribution of Hot Drinks by Format and Category: % Volume 2014
  • Table 29 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2014-2019
  • Table 30 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2014-2019
  • Table 31 Forecast Retail Sales of Hot Drinks by Category: Volume 2014-2019
  • Table 32 Forecast Retail Sales of Hot Drinks by Category: Value 2014-2019
  • Table 33 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2014-2019
  • Table 34 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2014-2019
  • Table 35 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2014-2019
  • Table 36 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2014-2019
  • Table 37 Forecast Total Sales of Hot Drinks by Category: Total Volume 2014-2019
  • Table 38 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2014-2019

APPENDIX

Production/Import/Export Data

  • Table 39 Coffee official production statistics 2009-2013

SOURCES

  • Summary 3 Research Sources

Segmentation

This market research report includes the following:

  • Coffee
    • Fresh Coffee
      • Fresh Coffee Beans
      • Fresh Ground Coffee
        • Fresh Ground Coffee Pods
        • Standard Fresh Ground Coffee
    • Instant Coffee
      • Instant Decaffeinated Coffee
      • Instant Standard Coffee

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Off-trade vs On-trade
  • Standard vs Pods
  • Decaffeinated vs Regular

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail cups volume
  • Retail cups volume % growth
  • Retail cups volume per capita
  • Foodservice cups volume
  • Foodservice cups volume % growth
  • Foodservice cups volume per capita
  • Total cups volume
  • Total cups volume % growth
  • Total cups volume per capita
  • Retail brewed volume
  • Retail brewed volume % growth
  • Retail brewed volume per capita
  • Foodservice brewed volume
  • Foodservice brewed volume % growth
  • Foodservice brewed volume per capita
  • Total brewed volume
  • Total brewed volume % growth
  • Total brewed volume per capita

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