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Country Report

Coffee in Venezuela

Price: US$900

About this Report

Executive Summary

TRENDS

  • Domestic production of green coffee continues to struggle as operating costs, lack of supplies and price regulations discourage a great number of farmers to grind coffee of a higher quality (type “A”). In 2012, the coffee industry required 1.8 million quintals of green coffee, of which domestic farmers were only able to supply 50%. Over the review period, the Venezuelan government had to resort to imports of green coffee, especially from Brazil, Nicaragua and Honduras, to meet domestic demand. According to Fedeagro (Confederación Nacional de Asociaciones de Productores Agropecuarios), imports of green coffee reached 308 metric tons in 2008, while, in 2012, this figure surpassed 43,000 metric tons. In August 2013, the government approved a price increase for green coffee ranging between 37% and 66%, depending on the quality and grain classification. Nonetheless, farmers stated that this increase was below what they were asking for and that it did not even cover the production costs.

COMPETITIVE LANDSCAPE

  • Coffee is led by state-owned companies Café de América and Marcelo y Rivero, which held a combined 56% of off-trade volume sales in 2013. Marcelo y Rivero manufactures Café Madrid, El Peñón and Café Aroma, while Café Fama de América produces the Fama de América brand. Before being expropriated by the Venezuelan state, these companies enjoyed a well-established reputation by offering products with high quality standards. State-owned companies benefit by receiving a greater allocation of green coffee, being capable of maintaining a steadier production of fresh coffee than small and medium-sized processing coffee companies.

PROSPECTS

  • The performance of the coffee industry will continue to be ruled by price regulations, which are likely to remain in effect until 2018, thus affecting not only coffee processing companies but also coffee growers. In fact, Fedeagro has already proposed the creation of a diversification farm programme that allows producers to grow other crops to reduce dependence on green coffee, from which they currently obtain a very small profit. The lack of profitability that has been generated in the industry as a result of many years of price controls has made coffee growers unattractive clients for private banks, forcing them to purely rely on public credit entities. For this reason, coffee growers have failed to carry out proper maintenance of coffee plantations, which has also generated a decline in domestic production; a situation that is unlikely to improve in the medium term.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Coffee industry in Venezuela with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Coffee industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.

The Coffee in Venezuela market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Coffee in Venezuela?
  • What are the major brands in Venezuela?
  • How significant is vending in coffee distribution?
  • How does the increasing number of speciality coffee shops impact retail sales of coffee?
  • How are coffee pods performing in Venezuela?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Table of Contents

Coffee in Venezuela - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Retail Sales of Coffee by Category: Volume 2008-2013
  • Table 2 Retail Sales of Coffee by Category: Value 2008-2013
  • Table 3 Retail Sales of Coffee by Category: % Volume Growth 2008-2013
  • Table 4 Retail Sales of Coffee by Category: % Value Growth 2008-2013
  • Table 5 Retail Sales of Fresh Ground Coffee by Standard vs Pods: % Value 2008-2013
  • Table 6 Retail Sales of Instant Coffee by Type: % Value Breakdown 2008-2013
  • Table 7 NBO Company Shares of Coffee: % Retail Value 2009-2013
  • Table 8 LBN Brand Shares of Coffee: % Retail Value 2010-2013
  • Table 9 Forecast Retail Sales of Coffee by Category: Volume 2013-2018
  • Table 10 Forecast Retail Sales of Coffee by Category: Value 2013-2018
  • Table 11 Forecast Retail Sales of Coffee by Category: % Volume Growth 2013-2018
  • Table 12 Forecast Retail Sales of Coffee by Category: % Value Growth 2013-2018
  • Table 13 Forecast Retail Sales of Fresh Ground Coffee by Standard vs Pods: % Value 2013-2018

Coffee in Venezuela - Company Profiles

Café Fama de América CA in Hot Drinks (Venezuela)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Café Fama de América CA: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Café Fama de América CA: Competitive Position 2013

Marcelo y Rivero CA in Hot Drinks (Venezuela)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Marcelo y Rivero CA: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 Marcelo y Rivero CA: Competitive Position 2013

Hot Drinks in Venezuela - Industry Context

EXECUTIVE SUMMARY

Complex business environment continues to cause hot drinks to record weak volume growth

Venezuelan government continues to import green coffee to cover domestic demand for fresh coffee

Trade agreements between Venezuela and China favour imports of green tea

On-trade sales affected by low disposable income

Hot drinks expected to see limited expansion over the forecast period

KEY TRENDS AND DEVELOPMENTS

New entrants in green tea support growth over 2012 and 2013

Coffee continues to record a poor performance over 2013

Hot drinks continues to undergo a period of stagnation and lack of dynamism with regard to new product development

MARKET DATA

  • Table 14 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2008-2013
  • Table 15 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2008-2013
  • Table 16 Retail Sales of Hot Drinks by Category: Volume 2008-2013
  • Table 17 Retail Sales of Hot Drinks by Category: Value 2008-2013
  • Table 18 Retail Sales of Hot Drinks by Category: % Volume Growth 2008-2013
  • Table 19 Retail Sales of Hot Drinks by Category: % Value Growth 2008-2013
  • Table 20 Foodservice Sales of Hot Drinks by Category: Volume 2008-2013
  • Table 21 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2008-2013
  • Table 22 Total Sales of Hot Drinks by Category: Total Volume 2008-2013
  • Table 23 Total Sales of Hot Drinks by Category: % Total Volume Growth 2008-2013
  • Table 24 NBO Company Shares of Hot Drinks: % Retail Value 2009-2013
  • Table 25 LBN Brand Shares of Hot Drinks: % Retail Value 2010-2013
  • Table 26 Retail Distribution of Hot Drinks by Format: % Volume 2008-2013
  • Table 27 Retail Distribution of Hot Drinks by Format and Category: % Volume 2013
  • Table 28 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2013-2018
  • Table 29 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2013-2018
  • Table 30 Forecast Retail Sales of Hot Drinks by Category: Volume 2013-2018
  • Table 31 Forecast Retail Sales of Hot Drinks by Category: Value 2013-2018
  • Table 32 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2013-2018
  • Table 33 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2013-2018
  • Table 34 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2013-2018
  • Table 35 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2013-2018
  • Table 36 Forecast Total Sales of Hot Drinks by Category: Total Volume 2013-2018
  • Table 37 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2013-2018

APPENDIX

Production/Import/Export Data

  • Table 38 Coffee Official Production Statistics 2008-2012

SOURCES

  • Summary 5 Research Sources

Segmentation

This market research report includes the following:

  • Coffee
    • Fresh Coffee
      • Fresh Coffee Beans
      • Fresh Ground Coffee
        • Fresh Ground Coffee Pods
        • Standard Fresh Ground Coffee
    • Instant Coffee
      • Instant Standard Coffee
      • Instant Decaffeinated Coffee

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Foodservice Distribution
  • Off-trade vs On-trade
  • Standard vs Pods
  • Decaffeinated vs Regular

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail cups volume
  • Retail cups volume % growth
  • Retail cups volume per capita
  • Foodservice cups volume
  • Foodservice cups volume % growth
  • Foodservice cups volume per capita
  • Total cups volume
  • Total cups volume % growth
  • Total cups volume per capita
  • Retail brewed volume
  • Retail brewed volume % growth
  • Retail brewed volume per capita
  • Foodservice brewed volume
  • Foodservice brewed volume % growth
  • Foodservice brewed volume per capita
  • Total brewed volume
  • Total brewed volume % growth
  • Total brewed volume per capita

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