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Country Report

Venezuela Flag Coffee in Venezuela

| Pages: 21

Price: US$990

About this Report

Executive Summary

TRENDS

  • The fall in domestic production of green coffee caused by price regulations has been compounded by a widespread epidemic that is decimating plantations across the country. As a result, domestic production reached a historically low 20,000 tonnes in 2015 - half the volume produced in 2013.

COMPETITIVE LANDSCAPE

  • Coffee is dominated by state-owned companies Café Fama de América and Empresa Nacional del Café SA – formerly known as Marcelo and Rivero CA – which recorded a combined volume share of 54% in 2015. Empresa Nacional del Café manufactures Café Madrid, the leading coffee brand, while Café Fama de América produces Fama de América, the second leading brand.

PROSPECTS

  • A low degree of innovation is expected within coffee due to price controls and regulations regarding the supply of green coffee that discourage manufacturers from investing in new product developments. Given that coffee and, more specifically, fresh coffee, has reached maturity, a substantial volume increase might only be possible through the introduction of new products, a very unlikely scenario given the strong limitation on setting prices in accordance with increasing costs.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Coffee industry in Venezuela with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Coffee industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.

The Coffee in Venezuela market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Coffee in Venezuela?
  • What are the major brands in Venezuela?
  • How significant is vending in coffee distribution?
  • How does the increasing number of speciality coffee shops impact retail sales of coffee?
  • How are coffee pods performing in Venezuela?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Table of Contents

Coffee in Venezuela - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Retail Sales of Coffee by Category: Volume 2010-2015
  • Table 2 Retail Sales of Coffee by Category: Value 2010-2015
  • Table 3 Retail Sales of Coffee by Category: % Volume Growth 2010-2015
  • Table 4 Retail Sales of Coffee by Category: % Value Growth 2010-2015
  • Table 5 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Value 2010-2015
  • Table 6 Retail Sales of Fresh Ground Coffee by Standard vs Pods: % Value 2010-2015
  • Table 7 Retail Sales of Instant Coffee by Type: % Value Breakdown 2010-2015
  • Table 8 NBO Company Shares of Coffee: % Retail Value 2011-2015
  • Table 9 LBN Brand Shares of Coffee: % Retail Value 2012-2015
  • Table 10 Forecast Retail Sales of Coffee by Category: Volume 2015-2020
  • Table 11 Forecast Retail Sales of Coffee by Category: Value 2015-2020
  • Table 12 Forecast Retail Sales of Coffee by Category: % Volume Growth 2015-2020
  • Table 13 Forecast Retail Sales of Coffee by Category: % Value Growth 2015-2020
  • Table 14 Forecast Retail Sales of Fresh Ground Coffee by Standard vs Pods: % Value 2015-2020

Coffee in Venezuela - Company Profiles

Café Fama de América CA in Hot Drinks (Venezuela)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Café Fama de América CA: Key Facts

COMPETITIVE POSITIONING

  • Summary 2 Café Fama de América CA: Competitive Position 2015

Hot Drinks in Venezuela - Industry Context

EXECUTIVE SUMMARY

Government intervention starts to choke hot drinks market

Powdered milk shortages continue to limit demand for other hot drinks

Government leads sales in Venezuelan coffee market

Tough business conditions limiting new product developments

Hot drinks volume sales to continue declining

KEY TRENDS AND DEVELOPMENTS

Mandatory price freeze discouraging domestic production of coffee

Powdered milk shortages continue to limit demand for other hot drinks

High prices limit growth within tea

MARKET DATA

  • Table 15 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2010-2015
  • Table 16 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2010-2015
  • Table 17 Retail Sales of Hot Drinks by Category: Volume 2010-2015
  • Table 18 Retail Sales of Hot Drinks by Category: Value 2010-2015
  • Table 19 Retail Sales of Hot Drinks by Category: % Volume Growth 2010-2015
  • Table 20 Retail Sales of Hot Drinks by Category: % Value Growth 2010-2015
  • Table 21 Foodservice Sales of Hot Drinks by Category: Volume 2010-2015
  • Table 22 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2010-2015
  • Table 23 Total Sales of Hot Drinks by Category: Total Volume 2010-2015
  • Table 24 Total Sales of Hot Drinks by Category: % Total Volume Growth 2010-2015
  • Table 25 NBO Company Shares of Hot Drinks: % Retail Value 2011-2015
  • Table 26 LBN Brand Shares of Hot Drinks: % Retail Value 2012-2015
  • Table 27 Retail Distribution of Hot Drinks by Format: % Volume 2010-2015
  • Table 28 Retail Distribution of Hot Drinks by Format and Category: % Volume 2015
  • Table 29 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2015-2020
  • Table 30 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2015-2020
  • Table 31 Forecast Retail Sales of Hot Drinks by Category: Volume 2015-2020
  • Table 32 Forecast Retail Sales of Hot Drinks by Category: Value 2015-2020
  • Table 33 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2015-2020
  • Table 34 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2015-2020
  • Table 35 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2015-2020
  • Table 36 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2015-2020
  • Table 37 Forecast Total Sales of Hot Drinks by Category: Total Volume 2015-2020
  • Table 38 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2015-2020

APPENDIX

Production/Import/Export Data

  • Table 39 Supply of Coffee 2010-2014

SOURCES

  • Summary 3 Research Sources

Segmentation

This market research report includes the following:

  • Coffee
    • Fresh Coffee
      • Fresh Coffee Beans
      • Fresh Ground Coffee
        • Fresh Ground Coffee Pods
        • Standard Fresh Ground Coffee
    • Instant Coffee
      • Instant Decaffeinated Coffee
      • Instant Standard Coffee

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Decaffeinated vs Regular
  • Off-trade vs On-trade
  • Products by Ingredient
  • Standard vs Pods

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail cups volume
  • Retail cups volume % growth
  • Retail cups volume per capita
  • Foodservice cups volume
  • Foodservice cups volume % growth
  • Foodservice cups volume per capita
  • Total cups volume
  • Total cups volume % growth
  • Total cups volume per capita
  • Retail brewed volume
  • Retail brewed volume % growth
  • Retail brewed volume per capita
  • Foodservice brewed volume
  • Foodservice brewed volume % growth
  • Foodservice brewed volume per capita
  • Total brewed volume
  • Total brewed volume % growth
  • Total brewed volume per capita

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