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Company Profile

Cofra Holding AG in Apparel

Jul 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Cofra Holding AG delivers a detailed strategic analysis of the company's business, examining its performance in the Apparel market and the global economy.

Company and market share data provide a detailed look at the financial position of Cofra Holding AG, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Cofra Holding AG This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Cofra Holding AG provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Apparel research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Network expansion and budget position underpin growth

Two-speed brand proposition

Social media strengthens consumer relationship

SWOT: Cofra Holding AG

Strategic objectives and challenges

Competitive Positioning

Cofra outperformed by clothing peers

Investment in network expansion drives Cofra growth

Market Assessment

Portfolio may need invigoration

Limited regional presence

Geography and Category Opportunities

Cofra seeks to expand limited market share

China the company’s key opportunity

India may be better Asian target

Western Europe retail network 2011

Germany to lead growth in Western Europe

Redesign for Germany

German stronghold weakened by ageing brand

Eastern Europe retail presence 2011

Eastern expansion will support growth

Brazilian opportunity needs focus

Success of Mexico strategy

Online investment continues

Brand Strategy

Umbrella brand for C&A differs by region

Increasing segmentation to reduce confusion

Operations

In line with peers, Cofra outsources

Recommendations

Recasting C&A for a wider global presence

Samples

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